On 7 August 2025, HMGICS unveiled their new DICE concept, a study that imagines how our journeys might feel when software, sensing and design sing from the same hymn sheet.
First shown to the world at CES 2024, DICE isn’t the usual “here’s a sleek silhouette, please clap” routine. Instead, it asks a more useful question: what if a vehicle could be tailored to you, in the moment, by intelligence that understands context as well as it understands code?
In practice, that means a focus on artificial intelligence, spatial computing, and modular design.
DICE slots neatly into HMGICS’s mission to explore, iterate, and refine with people at the centre.
Of course, a concept is only as convincing as the context around it. That’s where HMGICS’s ongoing Discovery Tour and Skytrack ride come in, public-facing programmes that let visitors see how the sausage is made: transparent production spaces and interactive exhibits.
Does this mean your next Hyundai will sprout wings and read your diary? Hardly.
What it does suggest is a more personalised, intelligent, and sustainable kind of mobility, one where the cabin becomes less of a fixed sculpture and more of a responsive companion, and where energy, space, and attention are all treated as resources to be managed with care.
By presenting early-stage concepts like DICE in a live environment, HMGICS underlines its role as a living testbed where experimental ideas are allowed to breathe, fail a little, improve a lot, and eventually find their way into the mainstream.
And because this happens in full view of the public, the feedback loop includes the one constituency that matters most: the people who’ll actually use the technology.
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