Taste, Tell, Explore: Porsche plants a new flag at Jewel Changi Airport

Porsche At Jewel

Porsche at Jewel is a lifestyle-led brand space tucked right by the entrance to the Forest Valley.


Is it a shop? Not quite. Think of it as an appetiser tray for the Porsche world: heritage, community and flavour under one very roof.

“From bringing our brand closer to customers with Porsche Studio Singapore, to showcasing the new Macan Electric to the entire world for the first time, Singapore has been our launchpad for bold, forward-thinking ideas. Porsche at Jewel is a continuation of this pioneering spirit, a space designed to spark curiosity, invite discovery, and deepen our connection with the region and beyond.”

Hannes Ruoff, CEO of Porsche Asia Pacific
Porsche At Jewel

The space is arranged like a road trip in four chapters: Café Carrera by Baker & Cook, the Culture Garage, a Porsche Lifestyle boutique, and (coming soon) a reception point for the Porsche Experience Centre Singapore.

“As we aim to deliver a best-in-class experiences for Porsche customers in Singapore, we’ve introduced a series of innovative touchpoints: from the vibrant Porsche Studio Singapore, to our seamless digital platform, Porsche Oneshop. Porsche at Jewel represents the next step in this journey: a bold, immersive brand experience designed to engage, inspire, and connect.”

Dr. Henrik Dreier, Director, Singapore Importer at Porsche Asia Pacific
Porsche At Jewel

The palette is delightfully nerdy; Hellelfenbein (Light Ivory) for warmth, the classic Pepita houndstooth woven into furnishings, and a playful splash of Mintgrün (Mint Green) to keep things fresh.

There’s a feature wall curated by Stefan Bogner of Curves magazine, pairing evocative routes from around Southeast Asia with gems from the Porsche vault.

Porsche At Jewel cafe carrera

Café Carrera embodies the brand’s road-trip soul with six signature sandwiches inspired by iconic drives.

There’s even a limited-edition macaron box, where Porsche’s Paint-to-Sample colours meet flavours drawn from Singapore’s own pantry.

Porsche At Jewel

Built as a periodically changing exhibition, the Culture Garage will cycle through themed collections and rare machinery.

The opening vignette is a love letter to home: a red 911 Carrera set against Joo Chiat shophouses, celebrating Singapore’s 60th birthday. Expect the display to evolve over time.

Porsche At Jewel

Around the corner, the Porsche Lifestyle store stocks apparel, accessories and seasonal drops. The inaugural capsule is a collaboration with Singaporean artist Tiffany Lovage.

In the medium term, Porsche at Jewel is envisioned as a gateway to the Porsche Experience Centre Singapore, slated to open in 2027.

You’ll find Porsche at Jewel at #01-205/206, open 10:00 a.m. to 10:00 p.m. daily. Porsche Privilege customers can redeem two hours of complimentary parking (Jewel B3–B5), with Porsche Destination Charging available at Jewel B3.


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Sean Loo

Ignition Labs' resident editor loves all things retro, even though he was born in the late 90s. Between AutoApp, Futr and Burnpavement, he swears he gets enough sleep in a week.

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