This August, Champion Motors Singapore (CMS) marks 50 years with ‘50 Years of Fun’, a celebration of its partnership with Suzuki, a fresh flagship showroom, and a handful of collaborations.
“As we celebrate five decades with CMS, we proudly honour a legacy built on adventure, freedom, and the countless journeys shared with Suzuki. Through the years, our tribe has laughed with the Vitara, raced with the Swift, and lived wild with the Jimny. Looking forward, we are driven to ignite the same spirit in a new generation of dreamers and explorers: to live boldly, discover horizons without limits, and continue writing unforgettable stories together with Suzuki,”
Mr Ng Khee Siong, Managing Director, Champion Motors Singapore
It’s a tidy summary of what CMS has been about since 1977, when it became Suzuki’s authorised distributor here: compact cars with character, built around the brand’s Sho-Sho-Kei-Tan-Bi ethos (Smaller, Fewer, Lighter, Shorter, Neater).
From Ubi days to a modern hub
The late-’80s and ’90s cemented Suzuki’s rep as fun, frugal and robust—Swift GTi posters on bedroom walls, Vitara soft-roader swagger, and later the cult of the Jimny.
Milestones followed: a new showroom at Automobile Megamart (2014), The Alexcier along the automotive belt (2016), the global debut of the fourth-generation Jimny at 10 Chang Charn Road (2018), and now a brand-new flagship showroom and service centre at 7 Chang Charn Road.
Spanning 13,062 square feet across two storeys, the duplex space puts Sales and Aftersales under one roof, with a full-fledged customer lounge, pantry, and a dedicated delivery suite for new owners.
There’s room to display up to nine cars, plus service counters, a workshop, and a glass service window that allows the curious to watch their car being pampered without wandering into the wrench ballet.
Fun dialled up
Anniversaries should feel playful, and CMS has gone to town. Suzuki will be launching a limited-edition Wiggle Wiggle x Jimny, and a Wiggle Wiggle pop-up in the flagship showroom till 30 November, stocked with travel and lifestyle bits for the weekend wanderer in all of us.
Next, home-grown studio 8EyedSpud has crafted the visual direction for the 50th campaign, with vibrant, story-driven artwork across collaterals, custom car decals, and an exclusive CMS50 cashcard.
CMS is also deepening its partnership with GetGo, to refresh its fleet with hybrid Suzuki Swifts.
Five doors, same mischief: Jimny preview
During the launch, guests got an early look at the five-door Jimny.
Under the stubby bonnet sits a 1.5-litre engine paired to ALLGRIP PRO 4WD, ample ground clearance and precise steering. The official launch is slated for Q3 2025.
To open the doors properly, CMS is hosting a Family Day Out at the new showroom from 30–31 August, with guided tours, interactive game booths, food stations, and merch giveaways.
If you’re after a showroom that remembers cars are for living with and a brand that treats practicality as a kind of joy, you’ll find both at 7 Chang Charn Road.
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