On 17 September 2025, Porsche Asia Pacific broke ground on the Porsche Experience Centre (PEC) Singapore, a landmark facility opening in 2027 and the 11th of its kind worldwide.
Spread over 14 hectares beside Changi Airport, the first regional PEC is set around a two-kilometre handling circuit, surrounded by dynamic playgrounds that speak fluent petrolhead: drift circle, drift handling track, and a rotating cast of treasures from the Porsche Museum.
And, for the first time anywhere, a Porsche Experience Centre will incorporate a fully integrated, high-capacity Aftersales facility, so the same place that teaches you finesse at the limit can also sort your next service.
A significant EV fleet and eco-conscious infrastructure will be core to the plan, aligning with the Singapore Green Plan 2030.
“The groundbreaking of the Porsche Experience Centre Singapore is not only a proud moment for the entire team at Porsche Asia Pacific, but marks an important milestone for our brand globally, and is a signal of our long-term commitment to Southeast Asia.”
Matthias Becker, Member of the Executive Board for Sales and Marketing, Porsche AG
Partners on the same runway
“We celebrate the groundbreaking of the Porsche Experience Centre Singapore, which exemplifies our commitment under Tourism 2040 to develop distinctive, world-class attractions. The development of the PEC reflects STB and Porsche’s shared vision and our confidence that the attraction will enhance Singapore’s suite of lifestyle offerings, while injecting vibrancy into the Changi precinct.”
Jean Ng, Assistant Chief Executive, Experience Development Group, STB
The ceremony assembled government and corporate heavyweights like Singapore Tourism Board (STB) and Changi Airport Group (CAG) among them, showing that this is as much national destination-building as it is brand outpost.
The day also formalised the intent behind the smiles. Ahead of the groundbreaking, Porsche AG and Porsche Asia Pacific signed an MoU with Changi Airport Group, integrating the PEC into the broader Changi aviation and tourism precinct and exploring opportunities in innovative guest experiences and sustainable development.
“This new Porsche Experience Centre in Singapore will serve as a regional hub for brand immersion and elevated customer engagement. We aim to create guest experiences that are seamless, memorable, and uniquely Porsche.”
Hannes Ruoff, CEO, Porsche Asia Pacific
“The Porsche Experience Centre marks a significant milestone in our journey to redefine the aviation and tourism landscape at Changi, an exciting precinct where mobility meets imagination.”
Jayson Goh, Executive Vice President, Airport Management, CAG
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