For the first nine months of 2025, BMW remains Singapore’s #1 premium automotive brand and #2 overall, while capturing nearly half of the premium EV market.
“As we approach the final stretch of 2025, we are thrilled to have further increased our lead in Singapore’s premium automotive segment. These strong results are proof that our customers have confidence in our products, services and technology, and that our dealers are delivering on their promise of providing a 360-degree customer experience,” says Lars Nielsen, Managing Director, BMW Group Asia.
BMW achieved a +4% year-on-year in Q3 2025 and +6% year-on-year for year-to-date September in Singapore. This year, the brand has doubled down on experiences that feel distinctly “BMW”:
- BMW40, SG60: an August-only Easter egg for owners featuring a festive animation, soundtrack and ambient lighting sequence in national colours, triggered right from iDrive in suitably equipped cars.
- BMW Golf Cup National Final: over 2,000 amateur golfers took to Tanah Merah’s Tampines Course in mid-August; top performers Tan Lee Hong, Lee Kim Leng and Wang Mei Zhen will fly the flag at the World Final in South Africa next March.
- Drive Your Golf: a September escape across the Causeway for scenic roads, rounds at Els Club Desaru, and the sort of conviviality that turns prospects into owners and owners into advocates.
- Gastronomy & the arts: intimate omakase nights at PML’s café bar helmed by Michelin-starred Chef Denis Lucchi, and an invite-only “Paris in Motion” Art Night at W Singapore.
Behind every steady lap time is a disciplined pit wall. Lee Hwee Siong returns to Singapore as Director of Sales Channel & Network Development on 1 November 2025, while Tobias Wulff steps in as CFO, BMW Group Asia from 1 December 2025. Meanwhile, Beate Mueller transitions to Munich to lead Controlling for the Finance Division, People and Real Estate.
With market share, momentum in premium EVs, and a tapestry of owner experiences stitched through the year, the brand feels well set for the final stint.
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