BMW Asia has secured its position as Singapore’s number one premium automotive brand for the second consecutive year, powered by record demand for BMW M models and the launch of more than seven new vehicles.
Growth was led by strong performances from the BMW X1, BMW X2, and BMW 2 Series, alongside significant momentum in electrification, with BMW and MINI together capturing 52.4% of Singapore’s premium EV market in 2025.
Additional milestones across BMW Group Asia markets included double‑digit growth for BMW and MINI in Vietnam (+21%) as well as BMW in the Philippines (+17%). BMW also maintained its position as the leading premium automotive brand in Indonesia, supported by sustained momentum across key segments.
“Our 2025 results show that customers want more than mobility. They seek emotion, performance, and a brand they can truly connect with. Throughout the year, we clearly demonstrated why BMW and MINI continue to lead, by introducing new models across all drivetrains and delivering premium, end‑to‑end experiences that go far beyond getting from point A to point B. In 2026, we will elevate this even further, with innovative customer experiences that deepen engagement and make every moment with our brands truly exceptional.”
Lars Nielsen, Managing Director, BMW Group Asia
“Performance Motors is proud to be part of BMW Asia’s remarkable achievement. As the Automotive Retailer of the Year 2025 (Retail Asia Awards), our focus is on elevating the BMW customer experience through innovations, digitalisation and personalisation that set the benchmark for the industry. Our accreditation as Singapore’s only BMW Retail.Next Lighthouse showroom is testament to our commitment to engage the BMW community of owners and fans with a world of unique, exceptional and immersive experiences that reflect their passions and lifestyles. From exclusive PML culinary experiences, curated breakfasts to our drive adventures and golfing engagements, we elevate the BMW ownership journey beyond the showroom. We have also made convenience and personalisation for our customers a priority. Through digital tools such as our OneGo ownership app as well as aftersales innovations like automated key drop lockers and after-hours servicing, we tailor every touchpoint seamlessly to their preferences and lifestyles. Performance Motors will continue to strengthen BMW’s presence in Singapore in 2026 and set the benchmark for excellence in the premium automotive market.”
Lawrence Tan, Managing Director, Performance Motors
“2025 was a dynamic and fruitful year for both BMW Eurokars Auto and MINI Eurokars Habitat as we continued to showcase our deep respect for heritage, hospitality, and the love of driving to BMW and MINI customers. Every interaction, drive, and encounter was elevated to an art form, reinforcing that personalised service remains our number one priority. Throughout the year, we hosted an exclusive evening with British artist Lincoln Townley; collaborated with lifestyle icons including Hugo BOSS, Louis XIII, The Hour Glass, MADLY Bespoke Jeweller, and Rituals; invited customers and prospects to join us for exhilarating drive events on and off the track; and further engaged our community through curated drive and golf getaways. In 2026, we are looking forward to the launch of the all-new BMW iX3, the first BMW model on the Neue Klasse platform. Building on this momentum, we will continue to strengthen meaningful relationships with our customers, deliver more immersive brand experiences, and redefine luxury mobility through innovation, craftsmanship, and exceptional customer journeys – enabling our customers to truly Drive the Difference.”
Jason Lim, Managing Director, Eurokars Auto and Eurokars Habitat.
“MINI delivered a solid performance across the region in 2025. Alongside the launch of the new‑generation MINI Convertible and all‑new MINI John Cooper Works family, JCW and BEV models accounted for 15% and 32% of our sales respectively, supported by a 34% increase in BEV demand. It’s clear that drivers continue to believe in our heritage and the unmistakable thrill that every MINI delivers.”
Daren Ching, Head of MINI Asia
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