Audi Singapore is giving us a peek into their future of automotive retail, with a blend of retail, service, and brand initiatives.
Teaming up with long-time partner Premium Automobiles Pte Ltd, Audi is launching the highly anticipated Audi House of Progress Singapore. This immersive lifestyle hub, along with a brand-new online sales platform and a lineup of new electric models, is Audi’s way of redefining the car-buying experience in the Lion City.
By the end of 2024, Audi will unveil its new flagship space, the Audi House of Progress Singapore.
Not only will you be able to test drive and purchase current and future Audi models, but you’ll also be able to enjoy an elevated dining experience, take part in curated events, and join exclusive gatherings.
Markus Schuster, Managing Director of Audi Singapore, sums it up nicely: “2024 is a pivotal year for Audi in Singapore. The Audi House of Progress Singapore will mark our commitment to innovating and refining the customer experience, staying ahead of evolving consumer needs.”
He adds that we can expect even more exciting updates in the coming months as Audi continues to roll out new models and redefine automotive retail in Singapore.
Soon, Audi will launch an online retail platform, giving customers another option to explore and purchase their dream Audi. This would bring a full suite of customisation tools, real-time stock checks, financing options, insurance packages, and even trade-in features right to your screen. The first model to go live on the platform will be the Audi Q4 e-tron, with other models following closely behind.
Even as Audi makes strides in digital retail, it hasn’t forgotten the importance of a strong physical presence. Premium Automobiles Pte Ltd, which has been Audi Singapore’s trusted aftersales partner for years, will continue to handle all aftersales services.
“We are dedicated to providing the highest standards of aftersales service to continue meeting the needs of Audi’s customers,” says Hadi Widjaja Tanaga, President of Premium Automobiles Pte Ltd.
As we wait for the new space to open its doors, the Audi Centre Singapore remains fully operational, offering test drives and in-person experiences. And if you’re eager to get behind the wheel, look out for a series of Audi roadshows happening across the island in the coming months.
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