Bentley Motors recently announced the appointment of Dave Hayter as the new Regional Director for Asia Pacific.
Dave Hayter brings nearly four decades of experience with Bentley and will oversee all brand, commercial, and network activities across key Asia Pacific markets in close collaboration with Bentley’s global sales and marketing organisation.
Earlier in his career, he played a key role in establishing Bentley’s Asia Pacific National Sales Companies in Singapore and South Korea, giving him long-standing insight into the region’s luxury customer base and evolving retail landscape.

“Having spent much of my career with Bentley in Crewe, it is a privilege to return to the Asia Pacific region and lead our business at such an exciting moment for the marque. This dynamic region offers tremendous opportunities, and I look forward to building on our strong partnerships and ensuring every client experiences Bentley’s evolving story in design, technology, and sustainability firsthand,” Dave mentioned.
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