Bridgestone Partners With Forza Motorsport For “Bridgestone Rivals: Race to the Top” Gaming Event

Bridgestone and Forza Motorsport are partnering to launch the first-ever “Bridgestone Rivals: Race to the Top” gaming competition.


With the “Bridgestone Rivals: Race to the Top competition”, Bridgestone will be the first tyre manufacturer to partner with Forza Motorsport, featuring participants racing the iconic Lamborghini Huracán STO on the Hakone Grand Prix within the game.

From 20 June 2024 to 10 July 2024 (UTC), eligible racers can compete in the “Bridgestone Rivals: Race to the Top” event to unlock an exclusive in-game Bridgestone Racing Suit and set their fastest time to stand a chance to win attractive prizes worth up to USD$1,000. 

Within the game, racers will be taking on the virtual Hakone Grand Prix. Surrounded by the sublime beauty of the Japanese countryside on the shores of Lake Ashi, the circuit is a futuristic showcase for flat-out speed with long straights, wide turns, and a few heavy braking zones.

The final winners will be announced based on the fastest lap time recorded at each participating location, spanning Malaysia, Singapore, Indonesia, Vietnam, Thailand, Australia, New Zealand, Taiwan, and South Korea.

“We are very excited to embark on this partnership with Forza Motorsport. It is an incredible opportunity to connect with a new generation of motorsports enthusiasts and create memorable experiences in motorsport among people of all ages and abilities,” said Lennard Kwek, Director, Brand Marketing & Communications, BSAPIC.

To participate in “Bridgestone Rivals: Race to the Top,” participants with an active Game Pass subscription and/or who own the Forza Motorsports game can register their interest here from 20 June 2024 to 10 July 2024 (UTC).

To find out more about “Bridgestone Rivals: Race to the Top” and how to participate, visit their website.


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Sean Loo

Ignition Labs' resident editor loves all things retro, even though he was born in the late 90s. Between AutoApp, Futr and Burnpavement, he swears he gets enough sleep in a week.

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