Changan Automobile has announced a global strategic partnership with the Portuguese Football Federation (FPF), becoming the Official Global Partner of the Portugal National Football Team.
The event featured senior representatives from Changan and the FPF, alongside renowned Portuguese football legends.
A new brand collaboration film “Sounds Like Changan” was unveiled, alongside the ceremonial handover of the DEEPAL S05 Plug-In Hybrid (PHEV) to FPF leadership, and the official launch of a 1,000km European test drive program.
Both Changan Automobile and the FPF embody the philosophy of “Stay in the Game:” maintaining focus, consistency, and determination through every challenge.
“In football, staying ‘in the game’ means total commitment to every tackle, every second of concentration, and every precise pass”, said Mi Mengdong, Vice President of Changan Automobile. “For Changan, it means continuous investment, relentless innovation, and standing firmly with our users.”
The ceremony included a symbolic kick-off performed by Changan executives and legendary Portuguese football players, officially launching the partnership.
Following the ceremony, participants jointly waved the “Os Navegadores” (The Navigators) departure flag, marking the start of Changan’s long-distance European test drive initiative.
The route will span from Lisbon to Madrid to Turin, showcasing Changan’s PHEV capabilities through real-world testing across diverse road and climate conditions.
“This partnership with Changan Automobile reflects the growing international relevance of Portuguese football and the values that define our Federation: ambition, innovation, resilience, and excellence. We are proud to join forces with a global brand that shares our long-term vision and commitment to continuous development, both on and off the pitch,” FPF Commercial says.
Read more automotive news at AutoApp, or check out our latest videos on YouTube and on TikTok!
