19 January 2024
Continental Automotive unveils world’s first floating transparent infotainment display by Swarovski Crystal

Get ready for a touch of class when your next ride features a transparent crystal infotainment display.


At the Consumner Electronics Show (CES) 2024 in Las Vegas this month, Continental Automotive unveiled the world’s first near-transparent car infotainment display by Swarovski Crystal. This 10-inch premium automotive display is fully embedded in a clear crystal housing that opens up new possibilities to integrate minimalist styling with the latest features in luxury cars.

In recent years, car interiors have been dominated with large touchscreens, in some cases even, multiple screens that border on becoming dangerously distracting for drivers. The Crystal Center Display from Continental and Swarovski promises to remove this unsightly clutter and potentially bring up information when it’s needed at the appropriate time. Navigational prompts and timely messages are some such examples. For the rest of the time, the driver can better focus on the road without distractions.

Shy Tech infotainment

The Crystal Center Display is set to perfectly complement the “shy-tech” hidden controls systems showcased at last year’s CES by BMW.

Creating the illusion that the displayed content is floating freely in the crystal was no easy task. To achieve this, microLED displays with self-illuminating pixels that offer much greater brightness and superior contrast than what is currently available in the market.

“The Crystal Center Display is the result of a combination of production and process technologies which together with Continental we implemented into an innovative new design element – one that is as impressive visually as it is technically,” explained Peter Widmann, Senior Vice President B2B and Managing Director at Swarovski Mobility. He continued: “In this way, our crystal becomes much more than just an interior design element – users experience it as a key interaction interface in the vehicle.”

CES Award Nominee

In recognition of this innovation, the Continental Crystal Center Display was short-listed as a CES 2024 Innovation Award honoree in the category of “Vehicle Tech & Advanced Mobility.” The jury was impressed by the innovative and minimalist design combined with the technical features of the display.

Given that this is arguably the world’s premier consumer tech showcase of the year, such an accolade is high praise indeed.


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