People – AutoApp Dev https://www.autoapp.sg/dev Wed, 15 Oct 2025 15:16:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 Driving the Next Century: Borneo Motors Singapore Celebrates 100th Anniversary https://www.autoapp.sg/dev/?p=283774 Wed, 15 Oct 2025 15:16:04 +0000 https://www.autoapp.sg/?p=283774 As Borneo Motors Singapore (BMS) celebrates its 100th anniversary, the significance of this centennial milestone resonates far beyond the showroom floor.


For Mr Ng Khee Siong, Managing Director of BMS, the occasion is a powerful statement of legacy, resilience, and renewed purpose.

We had the opportunity to speak to Mr Ng, who shared insights on how BMS has shaped the nation’s automotive landscape, the unique role of each brand in its portfolio, and the group’s roadmap for the future, guided by sustainability, digital transformation, and community care.

100 Years of Trust, Innovation, and Progress

“Reaching 100 years illustrates the trust and loyalty we’ve built with generations of customers,” Mr Ng notes that the milestone reflects not only BMS’s deep-rooted presence in Singapore, but also Inchcape Singapore’s continued role as a mobility leader since acquiring Borneo Motors in 1967.

With more than 200,000 Toyota vehicles on the road (representing one in four cars in Singapore), the figures speak volumes. But to Mr Ng, the true value lies in relationships: with global OEM partners, local communities, and over 600 dedicated team members who have propelled the company forward.

As part of its centennial celebrations, BMS launched a series of community-driven initiatives, including a partnership with The Art Faculty to empower artists on the autism spectrum and a collaboration with Grab to provide 100 complimentary National Day rides for underprivileged communities.

“It reminds us that our greatest asset has always been the people,” he said. “This reaffirms our responsibility to lead the way forward, ensuring a safer, smarter, and more sustainable journey for all Singaporeans”.

A Brand Portfolio with Purpose

Representing Toyota, Lexus, and Hino, BMS’s brand portfolio caters to every facet of Singaporean mobility. Each marque plays a strategic role in the company’s growth and reputation.

“Toyota has always been our backbone,” said Mr Ng. The Japanese brand’s legacy of reliability, hybrid innovation, and value-driven offerings has earned it deep trust across generations. From dominating taxi fleets in the 1980s to pioneering green mobility with the Prius in 2001, Toyota has consistently driven mass adoption of sustainable vehicles.

“In 2024, Toyota remained #1 in total automotive market share in Singapore. That’s a powerful statement of our market relevance,” he added.

Lexus, meanwhile, has elevated BMS’s position in the luxury segment. “Lexus is about progressive luxury and refined craftsmanship,” Mr Ng noted. From the launch of the RX400h to the all-electric RZ and the exclusive LBX Urbanite limited edition, Lexus continues to set benchmarks in performance, design, and customer experience.

On the commercial front, Hino plays a vital role in business and logistics mobility. “Since 2006, Hino has consistently delivered efficiency and dependability. It was recognised as Singapore’s No.1 Commercial Vehicle Brand in 2024,” Mr Ng shared. “Together, these three brands allow us to serve customers across all walks of life, building not just a product line-up, but a mobility ecosystem.”

Paving the Roads Ahead: Sustainability and Innovation

Looking forward, Borneo Motors Singapore is steering its second century with a clear-eyed focus on sustainable mobility, electrification, and digital transformation.

“Our commitment to Singapore is built on a foundation of trust and a vision for the future,” Mr Ng said. That vision includes a multi-pathway approach to electrification, offering hybrids, plug-in hybrids, battery electric vehicles (BEVs), and hydrogen fuel cell electric vehicles (FCEVs). “We’re not betting on one technology. We’re providing the right solution, at the right time, for every customer.”

Toyota hybrids already operate in zero-emission mode for up to 62% of travel time, a compelling contribution to Singapore’s Green Plan 2030.

But beyond hardware, Mr Ng stressed the importance of customer wellness. “We are committed to worry-free ownership, advanced safety, and long-term value. It’s about peace of mind.”

The company is also investing in talent and innovation, with initiatives like a hands-on hybrid showcase for Singapore Polytechnic students. “We want to inspire the next generation to reimagine mobility,” he said.

Celebrating Legacy, Empowering the Future

Anchored in the theme “The Roads Ahead”, BMS’s centennial celebration includes immersive showroom experiences, legacy showcases (such as the last Toyota Crown taxi), and community tributes like the limited-edition Lexus Maze Gashi cake, crafted in collaboration with Pâtisserie CLÉ to reflect Singapore’s multicultural identity.

Mr Ng’s message is clear: “Our journey extends beyond mobility. We will continue to seek out meaningful ways to move people’s lives forward, creating a more accessible and supportive future for all.”


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Racing With Purpose: How Lamborghini Super Trofeo Asia Is Cultivating The Next Generation Of Motorsport Talent https://www.autoapp.sg/dev/?p=283747 Tue, 07 Oct 2025 16:46:08 +0000 https://www.autoapp.sg/?p=283747 Since its inception in 2009, the Lamborghini Super Trofeo series has become one of the most recognisable and accessible racing platforms.


Designed with the spirit of competition and inclusivity at its core, the Lamborghini Super Trofeo series has served as a launchpad for both seasoned racers and ambitious newcomers across continents, from Europe to the United States and, more prominently in recent years, Asia.

We spoke to Francesco Scardaoni, Regional Director of Automobili Lamborghini Asia Pacific, during the latest round of the Super Trofeo Asia in Sepang, Malaysia. His insights illustrate the brand’s strategy not only to grow its motorsport presence in the region but also to democratise access to the Lamborghini racing ecosystem.

Preserving the Gentleman Driver Spirit

“The Super Trofeo series was originally created for gentleman drivers,” Scardaoni explains. “That DNA remains central to our vision even as the competition has become more dynamic and professional over the years”.

To maintain this ethos, Lamborghini introduced the Lamborghini Cup, a dedicated category within the series that ensures amateur racers still have the opportunity to compete meaningfully. As the series attracted more professional drivers, it became harder for hobbyist racers to reach the podium. The creation of separate classes allowed Lamborghini to stay true to the inclusive roots of Super Trofeo while elevating the level of competition.

“It’s really about giving people a chance,” he adds. “Many of our current GT3 and endurance drivers started in Trofeo. It’s a place to begin, to learn, and to grow.”

Greater Accessibility Through Engineering and Format

“The Huracán Super Trofeo EVO2, and in the future, the Temerario Super Trofeo, are competent machines that are also remarkably approachable for aspiring racers,” Scardaoni says.

In fact, the performance of these race cars is such that, on certain circuits, they’ve been known to lap faster than GT3 competitors. Yet the vehicles are also designed to be user-friendly, allowing drivers to ease into the world of GT racing without needing the infrastructure of a full factory backed team.

To further support customer racers, Lamborghini offers varying levels of factory assistance from technical consulting to parts support, ensuring teams can compete with confidence whether they’re professionals or independent entrants.

Sepang and Southeast Asia: A Motorsport Hub

Scardaoni is particularly fond of the Sepang International Circuit, describing it as “a demanding yet rewarding track” with “a mix of tight corners, high-speed sections, and ever-changing weather conditions.” He adds, “Malaysia is vibrant, welcoming, and central for Southeast Asian participants. It creates a unique motorsport atmosphere that we value deeply”.

The popularity of the series has prompted Lamborghini to expand its calendar to include more Southeast Asian venues. In 2026, the series will make its debut at Buriram, Thailand, an indication of the growing appetite for motorsport across the region.

“Thailand has a strong motorsport culture and a very engaged Lamborghini customer base. It’s important for us to race where the passion lives,” he shares.

Technology Transfer and the Road Ahead

Beyond racing, the Super Trofeo series also plays a critical role in Lamborghini’s product development. “Cars like the Huracán STO were born directly from our motorsport programmes,” Scardaoni notes. “The aerodynamics, electronic systems, even the steering feel are direct evolutions from our racing platforms”.

This philosophy of “race to road” remains a cornerstone of Lamborghini’s identity, ensuring that what is learned on the track informs and enhances the brand’s high-performance road cars.

Looking ahead, the next-generation Temerario GT3 and Super Trofeo cars are set to replace the Huracán variants by 2027. While these will remain ICE-powered for simplicity and reliability, especially critical for customer racing, Lamborghini is testing tyre configurations and planning broader technical support to ensure the transition is seamless.

An Invitation to Join the Family

When asked what he would say to a fan considering attending or participating in Super Trofeo Asia, Scardaoni replies with a smile: “Come experience it. The cars are fast, the atmosphere is incredible, and it truly feels like a family. We don’t rely on celebrities to represent our brand, but our customers. They are our true ambassadors”.


Read more automotive news at AutoApp, or check out our latest videos on YouTube and on TikTok!

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AutoTalk – Martin Bayer. MD, Audi Singapore https://www.autoapp.sg/dev/?p=282154 Tue, 13 May 2025 13:37:44 +0000 https://www.autoapp.sg/?p=282154 Recently taking the helm as Managing Director at Audi Singapore, Martin Bayer brings with him a wealth of experience and fresh insights.


With Audi ushering in a new era marked by electrification and direct consumer engagement, leadership becomes ever more critical.

We recently had the opportunity to speak with Martin Bayer, Managing Director at Audi Singapore, for a brief yet insightful conversation, where he shared his reflections on his initial months in Singapore, the bold shift toward a direct-to-consumer model, and the exciting future direction of the iconic German marque.

First Impressions: Navigating Singapore’s Automotive Scene

Martin Bayer

Having spent just three months in Singapore, Martin describes his experience as “quite intense but very insightful.” Transitioning from his previous role overseeing Audi’s sales in Latin America, Martin notes that his current position demands a broader approach. “It’s a much broader experience steering our company, managing the financials, and handling corporate governance,” he explains.

But adapting to Singapore’s unique automotive market brought its own set of challenges and revelations. Martin candidly describes Singapore’s automotive landscape as unlike any other globally: “It’s probably the most expensive market from a consumer point of view. With the COE system, regulations, and constant emergence of new competitors, the market here is incredibly volatile.” Nevertheless, he views these challenges as exciting opportunities for growth and innovation.

The House of Progress and Direct-to-Consumer Approach

Audi House of Progress

Audi recently marked a significant shift by launching the House of Progress in Singapore, adopting a new direct-to-consumer model. When asked about what this signifies for the brand, Martin emphasised Singapore’s strategic importance: “Singapore is a hub for us and the perfect place to pilot new ideas in marketing, digital engagement, and sales concepts.”

Why choose Singapore? According to Martin, “It’s probably the right market size to trial this new approach. Success here gives us confidence to roll out similar initiatives across other Asian markets and beyond.”

However, he admits that pioneering this sales model hasn’t been without challenges. The key, Martin says, lies in meticulous preparation, transparency, and strategic location selection.

“Singapore allows us to effectively operate a one-showroom concept. It’s a model that’s much more complicated in larger markets, where you have multiple dealerships or hundreds across countries like Italy,” he exclaims.

Martin Bayer

Martin also highlighted the importance of collaboration with established partners. Audi maintains a close partnership with them, such as Premium Automobiles for their after-sales arm, ensuring customers experience seamless and consistent service.

“Ultimately,” he stresses, “it’s the Audi brand experience that matters most to the consumer.”

Positive Reception and Lifestyle Concept at the House of Progress

Audi House of progress

Since opening in mid-February, Audi’s House of Progress has generated significant buzz and enthusiasm. Martin recalls the grand opening event vividly, mentioning it as a standout experience early in his tenure. “It was a great opportunity to meet our stakeholders, VIP customers, and members of the press right at the start.”

Feedback from customers and collaboration partners has been overwhelmingly positive. Beyond simply selling cars, the House of Progress has established itself as a vibrant lifestyle destination.

burnt ends audi house of progress

Martin proudly highlights Audi’s collaboration with Burnt Ends, a respected F&B establishment, as a particular success: “People come by in the morning for coffee, then return in the evening. On weekends, families enjoy racing simulators here. It’s about experiencing the Audi lifestyle.”

Future Collaborations, Formula One, and New Models

audi house of progress simulators

When asked about future collaborations, Martin enthusiastically shares that partnerships across fashion, dining, and events are integral to Audi’s progress strategy. “Collaboration with partners is key. We’re also renting out event space, drawing more people into the Audi brand ecosystem.”

Most exciting, perhaps, is Audi’s upcoming involvement with Formula One from 2026 onwards. “Our engagement with Formula One will be felt strongly here at the House of Progress,” Martin reveals. “Stay tuned for that.”

A Personal Touch: Martin’s Audi Choice

Martin Bayer

Naturally, we couldn’t resist asking Martin Bayer about his personal choice of Audi in Singapore. “I’m very lucky,” he smiles. “Currently, I drive an SQ8, a V8 with an incredible 770Nm of torque. It’s bold, masculine, comfortable yet sporty, a perfect family sports car.”

Looking forward, Martin is confident his next vehicle will be electric, expressing anticipation for the newly launched Q6 e-tron rear-wheel drive. “We’re currently in the middle of a product offensive,” he shares. “We recently introduced the new A5 and enhanced the A3, with more launches planned this year and next.”

With a future-focused vision and customer-centric approach, Martin’s leadership promises exciting developments for Audi Singapore, and we can’t wait for what they have in store.


Read more automotive news at AutoApp, or check out our latest videos on Ignition Labs TV and on TikTok!

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AutoTalk – A Conversation with Katya Zavialova, Operations Director of Lotus Asia Pacific, Middle East & Africa https://www.autoapp.sg/dev/?p=281882 Thu, 24 Apr 2025 17:34:25 +0000 https://www.autoapp.sg/?p=281882 The automotive landscape is rapidly evolving, with electrification becoming the focal point of innovation and sustainability. Few brands navigate this shift as compellingly as Lotus, renowned for their heritage in driving dynamics and performance.


To understand how Lotus is managing its strategic transition from petrol-powered icons to cutting-edge electric vehicles, we had the pleasure of sitting down with Katya Zavialova, Operations Director for Asia Pacific, Middle East & Africa, for an insightful discussion.

Retaining Lotus DNA in an Electrified Era

As Lotus transitions into electrification with groundbreaking models like the Eletre and Emeya, enthusiasts are naturally curious about how the brand will retain its famed driving dynamics.

Katya confidently reassured us that Lotus is determined to preserve the core attributes that founder Colin Chapman passionately championed: lightweight engineering, superior handling, agility, and aerodynamics.

“These are the fundamental pillars of our DNA,” she explained, “and we’re incredibly proud to carry them into the future. With the Lotus Eletre, for example, we offer extraordinary figures — up to 600 kilometres of range in the Eletre S variant, with a remarkable 905 horsepower.” Beyond just impressive numbers, she emphasised Lotus’ unwavering dedication to sustainability, stating, “We see electrification as a responsibility as much as it is an opportunity to innovate.”

Katya described this move to electrification as a marriage of two worlds, preserving Lotus’ proud legacy while embracing a responsible and sustainable future. “We deliver class-leading technology, yet remain true to our heritage and our commitment: ‘For the Driver.'”

Addressing Customer Expectations

Lotus Emira Katya Zavialova

We asked Katya Zavialova about potential challenges Lotus might face in convincing traditional customers, loyal to iconic petrol models like the Elise, Exige, and Evora, to make the leap to electric vehicles.

“It’s definitely a fun challenge,” she acknowledged with a smile. “Our new models have received a very positive reception, particularly from newer customers attracted by our electrified lineup. At the same time, we’re mindful not to leave our existing enthusiasts behind.”

Lotus is actively guiding its long-standing customers through the transition, educating them about the benefits and exciting potential of electric technology. Katya highlighted common concerns around range and charging infrastructure as initial barriers that quickly dissolve once customers experience the cars first-hand.

Katya Zavialova - Lotus Eletre S

“As battery technology evolves rapidly, offering over 600 kilometres on a single charge and ultra-fast charging capabilities, customers increasingly recognise that range anxiety is a thing of the past,” she added.

Reflecting on customer behaviour, she noted an interesting pattern: many customers maintain both types of vehicles; a traditional sports car like the Emira for spirited driving, alongside an electrified SUV such as the Eletre for daily practicality and sustainability. “It’s truly about offering both sides of the coin and respecting the diverse passions of our customers,” she concluded.

Tailoring the Approach to Global Markets

Given her broad regional responsibility, we discussed how different markets within Asia Pacific and the Middle East are responding to electrification. Katya explained that each market presents unique challenges and opportunities.

“In the Middle East, petrol prices are famously lower than water, which naturally makes EV adoption slower. But when customers experience our electrified vehicles’ breathtaking performance, perceptions quickly change.”

Conversely, markets like Thailand, driven by proactive government policies and subsidies, show significantly faster EV adoption rates, currently around 16 percent. “This demonstrates a genuine shift toward sustainable mobility,” she said. Lotus leverages close collaboration with local partners (like Lotus Singapore) to tailor their strategies accordingly, enhancing brand positioning and effectively educating customers about electrification.

Strategic Vision and Commitment to Innovation

Katya Zavialova Lotus Emira First Edition

Our conversation turned toward Lotus’ broader vision, and Katya described electrification as integral to the brand’s strategy of sustainable innovation and performance. Highlighting the hypercar Evija, she noted, “Evija marked our first bold step into high-performance electrification, clearly illustrating what electric technology can achieve without compromising Lotus’ identity.”

Looking ahead, Katya sees electrification as central to Lotus’ commitment to sustainability and responsible innovation. “We’re dedicated not just to expanding our electrified range, but also doing so responsibly,” she emphasised. “Every vehicle, from the Emira to the Eletre and the new Emeya, represents our commitment to innovation, performance, and sustainability.”

Katya Zavialova – Personal Favourites and Experiences

Katya Zavialova with Lotus Eletre S

Closing on a personal note, we asked Katya about her favourite model from the current Lotus range.

She fondly recounted her first encounter with the Lotus Eletre S: “I remember vividly sitting in the Eletre with my son, who excitedly admired the luxurious interior, remarking how premium it felt.” Initially concerned about charging infrastructure, Katya quickly discovered the Eletre’s practicality: “I didn’t need to charge for an entire week, which completely changed my perspective.”

She appreciates the Eletre’s blend of daily usability, striking design, and incredible performance, describing it as a genuine “hyper SUV” that effortlessly combines practicality with electrifying performance. “It’s the perfect representation of what Lotus stands for today. Exciting, innovative, and sustainably responsible.”

Our conversation with Katya Zavialova clearly illustrates that Lotus is thoughtfully embracing the future, proving that electrification, performance, and a commitment to heritage can coexist seamlessly. This is a benchmark for how automotive icons can evolve without sacrificing their DNA.


Read more automotive news at AutoApp, or check out our latest videos on Ignition Labs TV and on TikTok!

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AutoTalk – A Conversation with Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division https://www.autoapp.sg/dev/?p=281517 Sun, 30 Mar 2025 17:02:31 +0000 https://www.autoapp.sg/?p=281517 As the automotive world increasingly pivots toward electrification, few brands have captured attention as swiftly and impressively as BYD.


With significant expansion across Asia, including a robust presence in Singapore, BYD is transforming urban mobility and sustainability.

To gain insights on BYD’s rapid ascent, upcoming technologies, and its vision for electric vehicles (EVs), we sat down with Mr Liu Xueliang, General Manager of BYD’s Asia Pacific Auto Sales Division to learn more about what the electric giant has in store for the future.

Navigating Rapid Success in Singapore

BYD

Kicking off our conversation, Mr Liu addressed BYD’s rapid growth in Singapore, attributing it firstly to governmental backing and proactive policies designed to encourage green technology adoption.

“Singapore’s government support is a primary driver. Ten years ago, we were already engaging closely with various Singaporean departments, aligned by a common vision: utilising advanced technology to foster environmental sustainability,” he added.

Government support aside, Liu emphasised the integral role of BYD’s local dealer partners. Their dedication, particularly in nurturing direct and close relationships with customers, has significantly boosted consumer engagement. One notable example Liu shared is the annual BYD Car Owner’s Day held every October 9th in Singapore, describing it enthusiastically as “a festival eagerly anticipated by every BYD owner.”

BYD’s own dedicated Singapore team completes this synergy, actively bringing cutting-edge technologies and vehicles to local consumers. Liu also highlighted the importance of media partners, appreciating their pivotal role in enhancing public awareness of BYD through strategic storytelling and effective social media engagement.

Liu optimistically noted that similar momentum is emerging in other regional markets, such as Brunei, with ambitions to achieve leadership positions soon.

The Misconception With New Energy Vehicles (NEVs)

Liu Xueliang

Clarifying a common misconception, Mr Liu Xueliang shared that New Energy Vehicles (NEVs) encompass both pure electric and plug-in hybrid electric vehicles (PHEVs). Plus, BYD’s approach to PHEVs uniquely prioritises an electric-dominant architecture.

“Our PHEV technology is designed so customers experience it virtually like pure electric vehicles,” Liu explained. “With exceptionally long electric-only ranges, many customers rarely switch to petrol mode, especially for urban daily commutes.”

He humorously recounted anecdotes from Australia and Thailand, where some BYD drivers discovered for the first time that petrol actually has an expiration date, simply because they seldom need to refuel. 

“Singapore is already making significant strides in electrification,” Liu remarked. Although he acknowledged Singapore’s challenging charging infrastructure, Liu sees BYD’s PHEV solutions as perfectly suited for bridging this gap, facilitating a smooth transition toward full electrification.

On the Horizon

Looking ahead, we asked Liu about upcoming technologies from BYD. While specific details remain under wraps pending extensive testing and regulatory approvals, Liu confirmed that advanced self-driving systems are certainly on the agenda.

“We’re already undertaking rigorous validation processes,” he shared, hinting at imminent plans to introduce self-driving technology in Singapore after thorough testing and adherence to local regulatory standards.

Liu Xueliang

These innovations, Liu assures, will be carefully integrated with local regulations, government policies, and international standards. “We are committed to closely collaborating with authorities to ensure smooth adoption, ensuring the safest and most reliable deployment of these groundbreaking technologies,” he affirmed, promising further details during upcoming model launches.

Balancing Affordability with Sustainability

Discussing BYD’s strategy for balancing affordability and sustainability, Mr Liu Xueliang emphasized BYD’s signature strength: vertical integration. “From design and engineering to production, all core components are developed internally,” Liu said confidently. This extensive vertical integration allows BYD to achieve greater economies of scale, directly benefiting consumers through more competitively priced vehicles without compromising on innovation or quality.

He elaborated further, “BYD being able to produce components at volumes of hundreds of thousands significantly reduces costs, enabling more affordable, sustainable mobility for a broader spectrum of consumers.”

Liu also expressed BYD’s deep sense of corporate social responsibility: “We believe in using innovation to continuously deliver the best solutions to society. This philosophy is fundamental to everything we do.”

“Technology, for us, is always meant to benefit everyone, not just a privileged few,” Liu reiterated, adding passionately, “BYD’s mission transcends profit. It’s about serving humanity, enhancing life quality through technological advancement.”

Words for the EV-Curious

Liu Xueliang

Closing our insightful dialogue, we asked Mr Liu Xueliang what advice he has for individuals still hesitant about transitioning to electric vehicles. His response was clear and direct: “Don’t hesitate. The sooner you make the switch, the sooner you’ll enhance your personal happiness and quality of life.” Liu highlighted how today’s EVs have become platforms enabling entirely new lifestyle experiences.

He warmly encouraged prospective buyers: “Visit a BYD showroom. Speak with our knowledgeable sales advisors and, most importantly, experience our vehicles firsthand through test drives. EVs aren’t the future; they’re our present reality. Embrace this change now to fully enjoy all the benefits it brings.”

For BYD, the road ahead is about inspiring a transformative shift towards a more sustainable, fulfilling lifestyle accessible to all.


Read more automotive news at AutoApp, or check out our latest videos on Ignition Labs TV and on TikTok!

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AutoTalk – A Conversation with Mr Glenn Tan, President Of Motor Traders Association https://www.autoapp.sg/dev/?p=280607 Mon, 27 Jan 2025 15:00:36 +0000 https://www.autoapp.sg/?p=280607 We catch up with Glenn Tan, President Of Motor Traders Association, to find out more about what makes the Singapore Motorshow tick. 


The roar of engines, the gleam of polished metal under exhibition lights, and the electric buzz of car enthusiasts discussing horsepower figures and futuristic tech. The Singapore Motorshow has long been the beating heart of the nation’s automotive scene.

But beyond the dazzling car displays and celebrity appearances lies an event that has evolved strategically to stay relevant in a rapidly changing industry.  

At the helm is Mr Glenn Tan, President of the Motor Traders Association (MTA). With years of experience in the automotive sector, he has witnessed firsthand how the Singapore Motorshow has shaped consumer trends, automotive brand strategies, and the wider mobility landscape.

In this conversation, we explore the evolution of the Singapore Motorshow, the growing influence of electric vehicles (EVs), and the logistical challenges faced to execute one of Singapore’s most anticipated motoring events.

From 10 Days To 4  

Motorshows are, at their core, grand spectacles, designed to entice, educate, and excite. But in a city like Singapore, where space is a premium and consumer habits evolve rapidly, how does an event like this keep pace? According to Glenn Tan, the Singapore Motorshow has had to reinvent itself multiple times to stay relevant.

Glenn Tan

“There was a time when the Motorshow stretched over 10 days,” he recalls. “But over time, we realised that condensing it into 4 days made far more sense. It was more cost-effective, easier for attendees to plan their visits, and paradoxically, drove higher attendance.”

The numbers don’t lie. In the 4-day format, the show has seen more visitors overall, proving that a well-structured event doesn’t need longevity to leave an impact. The focus, he explains, has been on creating a value-packed experience.

Fringe events, interactive exhibits, and reasonable ticket prices all contribute to making the Motorshow appealing not just for serious buyers but also for casual enthusiasts who may not be shopping for a car… yet.

“People don’t just come to look at cars; they come for an experience,” Tan notes. “That’s what we’ve focused on, making sure that every visitor walks away with something memorable.”  

Staying Relevant In A Digital Age  

We live in an era where car research begins long before a consumer steps into a showroom. Digital media, influencer reviews, and virtual car configurators have become integral to the buying process. For the Motor Traders Association, the challenge was clear – how does a physical event like the Singapore Motorshow maintain its significance when so much happens online?

“We recognised early on that a strong digital strategy was essential,” Tan explains. “That’s why we’ve worked closely with Mediacorp to digitalise the event experience, leveraging social media, video content, and key opinion leaders (KOLs) to generate buzz leading up to the show.”

The idea is simple: extend the Motorshow beyond the showfloor. By the time attendees arrive at the event, they already have a sense of what to expect, which booths to visit, and which cars they want to see in person. Brands benefit too; by engaging with consumers long before the show doors even open, they set the stage for more meaningful interactions.  

But does this digital push mean the physical event will eventually lose relevance? Not at all, says Tan. “Nothing replaces seeing, touching, and sitting in a car before making a purchase. The digital world is a complement, not a replacement.”  

The Rise Of Electric Vehicles  

There was a time when EVs were a novelty. Small, experimental, and often overshadowed by their petrol and diesel counterparts. Today, they are front and centre, and the Singapore Motorshow reflects this seismic shift.

“This year (2025), we have a record number of EVs and electrified vehicles on display,” Tan reveals. “It’s no longer just the usual suspects; we’re seeing entirely new EV brands entering the Singapore market.”  

With government incentives, increasing charging infrastructure, and rising consumer awareness, the EV market is poised for rapid growth. The Motorshow, therefore, has become a key platform for educating consumers about battery technology, range anxiety, charging solutions, and the future of sustainable mobility.  

“The Motorshow plays a critical role in helping consumers make sense of this transition,” Tan says. “EVs are still relatively new to many people, and seeing them in person, talking to experts, and experiencing them up close makes a world of difference.”  

Behind The Scenes  

A motorshow may last just a few days, but the planning? That’s a year-round affair.  

“We start preparing months in advance,” Tan reveals. “There’s an extensive review process, what worked last year, what didn’t, what we can improve.”  

Given the scale of the event, there’s no room for last-minute improvisation. From securing venue space to coordinating with car brands and ensuring that all exhibits meet stringent safety regulations, every detail is mapped out. But even with all that planning, challenges are inevitable.

“You have to be ready to adapt,” he says. “Issues will arise; it’s how you respond that makes the difference. We refine our execution plan as we go, and we never make the same mistake twice.”  

One particularly complex aspect is the setup process. “Imagine moving in dozens of cars, setting up elaborate displays, and testing interactive experiences, all within a tight timeframe. It’s a logistical ballet, and it works because the team behind the show is experienced and detail-oriented.”  

Where Do We Go From Here?  

With the automotive industry evolving at breakneck speed, the Singapore Motorshow must keep up. More EVs, smarter cars, and new mobility solutions will reshape what consumers expect from an event like this. From its early days as a traditional car exhibition to today’s tech-driven, consumer-focused event, it continues to reinvent itself, ensuring that it remains relevant and essential.  

For car buyers, the show offers a rare chance to compare multiple brands in one place. For enthusiasts, it’s a celebration of automotive culture. And for the industry? It’s a platform for shaping consumer perceptions.

“We’re not just putting on a show,” Glenn Tan concludes. “We’re bringing people and cars together, in the best way possible.”

And as long as there are cars to be admired and roads to be driven, the Singapore Motorshow will continue to be the place where Singaporeans fall in love with their next ride.


Check out another AutoTalk article here, Read more automotive news at AutoApp, or check out our latest videos on Ignition Labs TV and on TikTok!

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AutoTalk – A Conversation With Alexander Fabig, Vice President Of Individualisation And Classic At Porsche AG https://www.autoapp.sg/dev/?p=280330 Sat, 11 Jan 2025 16:50:33 +0000 https://www.autoapp.sg/?p=280330 There’s something undeniably captivating about the art of customisation, and at Porsche, no one understands this better than Alexander Fabig.


Alexander is the current Vice President of Individualisation and Classic at Porsche, and his journey in the automotive world is as compelling as the vehicles he’s helped create, culminating in the awe-inspiring Sonderwunsch program.

We caught up with him at the launch of the limited-edition Celestial Jade Taycan, and dove more in-depth into what makes the Sonderwunsch program so special.

Redefining Bespoke Luxury

Sonderwunsch, translating to “special request”, is not your average customisation program. It goes beyond selecting from a menu of pre-defined options. Instead, it’s about crafting something entirely unique, where the only limit is imagination.

Imagine a car that embodies a memory, a personality, or even a dream. Fabig likens it to bespoke tailoring, a precise and deeply personal process. “It’s not just about horsepower or aerodynamics,” he explains. “It’s about materials, colours, stitching, and storytelling.” In essence, Sonderwunsch transforms a car from a vehicle into a canvas of expression.

Recent projects, such as the stunning Sally Special and the Celestial Jade Taycan, highlight the program’s philosophy. The Celestial Jade Taycan, in particular, blends Porsche’s electric future with timeless customisation.

The Visionary Behind Sonderwunsch

From his early days of engineering fascination to becoming a pivotal figure in one of the automotive world’s most iconic brands, Fabig has always been driven by the mantra: “Dream it, and we’ll build it.” His leadership has transformed the Sonderwunsch program into a fairytale for owners vying for something truly unique in their collections.

In Fabig’s words, the program is all about offering an experience. Take the case of a customer who collaborated on a one-off 993 Speedster. Not content to merely provide input, the owner even painted parts of the car himself.

“It’s about turning clients into creators,” Fabig says with a smile. It’s this hands-on ethos that sets Sonderwunsch apart from other luxury carmakers’ personalisation programs.

Crafting Dreams, Building History

Fabig recounts the overwhelming emotion when unveiling creations like the Sally Special, which raised millions for charity. “You can’t put a price on love,” he says, reflecting on the passion that drives clients to invest in these bespoke masterpieces.

What makes Sonderwunsch truly special is its alignment with Porsche’s DNA. “Our customers don’t want pickup trucks; they want Porsches,” Fabig quips.

And while performance remains a cornerstone of Porsche’s identity, Sonderwunsch shifts the spotlight to personal expression.

A Legacy of Innovation

As our conversation winds down, one thing is clear: Alexander Fabig’s work with the Sonderwunsch program has redefined what it means to own a Porsche, making it a deeply personal experience.

Not everyone will get a chance to own a fully bespoke car, but at least the program drafts up dreamers who yearn for more.

Fabig leaves us with this thought: “At Porsche, we’re building dreams. And when those dreams take to the streets, they become objects that will inspire generations to come.”


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AutoTalk – A Conversation With Steve Eum, Vice President of Design at Chery Automobile https://www.autoapp.sg/dev/?p=280201 Tue, 31 Dec 2024 12:17:42 +0000 https://www.autoapp.sg/?p=280201 With over 25 years of experience, Steve Eum has made many a contribution in reshaping how we view automotive design.


Now serving as Vice President and General Manager of Design at Chery Automobile Co. Ltd, he’s at the helm of a brand that’s rapidly evolving from a regional contender to a global innovator.

Our conversation with Mr Eum delved into his career, Chery’s remarkable growth, and the company’s plans for electrifying the roads of Singapore and beyond.

Chery’s Meteoric Rise

Founded in 1997, Chery started as a state-owned venture in Wuhu, Anhui Province. With a vision to make cars for the Chinese middle class, it quickly gained traction through innovative models and a focus on affordability without compromising quality. Chery’s name, derived from the Chinese phrase “奇瑞” (meaning auspicious and prosperous), proved prophetic.

One of Chery’s pivotal moments was its commitment to exports. In 2001, it became the first Chinese carmaker to export vehicles, eventually reaching over 80 countries and regions. Chery has since exported more than 2.8 million vehicles globally, making it China’s largest passenger vehicle exporter for 20 consecutive years.

By 2023, Chery was producing over 1.5 million vehicles annually, with a significant portion being electric.

Its focus on technological advancement has earned it accolades, such as its inclusion in the Global Top 500 Most Valuable Brands and recognition for its ACTECO engines, which have won numerous awards for efficiency and reliability.

Shaping Automotive Design For The Future

Steve Eum’s journey in automotive design began with a fascination for problem-solving. He honed his craft at major international brands like General Motors, Hyundai, and Kia, gaining a reputation for combining creativity with technical rigour.

“A car is more than just transportation,” Eum explained. “It’s a reflection of our values, aspirations, and even our culture.”

When Eum joined Chery, the brand was already on the rise but lacked a clear global design identity. “Our first task was to create a cohesive design language that was unmistakably Chery,” he shared.

Under Eum’s leadership, Chery introduced its now-iconic design philosophy, “Life in Motion,” a principle inspired by the fluidity of nature and human movement. This ethos has been evident in recent models like the Tiggo 8 Pro.

A Vision For The Future

Steve Eum highlighted Chery’s strategic approach to EVs. “We’re not just making electric cars for the sake of it. Every model is designed to solve real-world challenges,” he explained. 

Chery is also pushing boundaries in autonomous driving. Through partnerships with tech giants like Huawei, it has developed Level 2 and Level 3 autonomous systems, which are being tested in various markets, including Asia and Europe. “Our goal is to democratize technology, making features like autonomous parking and adaptive cruise control accessible to more people,” said Eum.

For a nation like Singapore, where environmental consciousness and urban mobility are top priorities, Chery’s vision aligns perfectly. The government’s push for electrification, including plans to phase out internal combustion engines by 2040, creates fertile ground for Chery’s EV offerings.

Singapore’s consumers have already shown an appetite for Chery’s vehicles, with models like the Omoda E5 and Jaecoo J7.

Chery and Singapore

Steve Eum’s career and Chery’s evolution are a study in synergy. Both are proof that ambition, paired with a willingness to innovate, can lead to extraordinary results.

As our conversation wrapped up, Eum left us with a thought that summed up both his philosophy and Chery’s mission: “Great design isn’t about standing out; it’s about fitting in – into people’s lives, their dreams, their world.”

With leaders like Steve Eum at the wheel, that future looks incredibly promising.


Read more automotive news at AutoApp, or check out our latest videos on Ignition Labs TV and on TikTok!

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AutoTalk – A Conversation with Ng Khee Siong, Managing Director of Borneo Motors Singapore https://www.autoapp.sg/dev/?p=278982 Sun, 17 Nov 2024 17:31:25 +0000 https://www.autoapp.sg/?p=278982 If there’s one thing Mr Ng Khee Siong understands better than most, it’s the delicate art of balancing innovation with tradition. 


On a brisk morning, we had the pleasure of visiting the newly revamped Lexus boutique at Leng Kee, an establishment that promises to reshape the luxury automotive experience on our shores. We also managed to catch Mr Ng Khee Siong, Managing Director of Borneo Motors Singapore, for a delightful discussion regarding the new space.

Over the course of our chat, Mr Ng revealed not just the transformation of the boutique but the philosophy that keeps Lexus at the forefront of premium automotive excellence.  

A Boutique That Breathes Luxury  

Walking into the Lexus boutique, you’re greeted by a symphony of understated elegance. Think of it as less of a showroom and more of an art gallery, where each vehicle is a masterpiece carefully curated under warm ambient lighting. 

Mr Ng shares, “We wanted to create a space where our customers feel an immediate sense of calm and exclusivity. It’s about inviting our guests into the Lexus lifestyle.” And true to his word, the boutique exudes a Zen-like atmosphere, a sanctuary in the bustling heart of Leng Kee.  

The waiting lounge is a testament to this philosophy. Plush seating, curated artwork, and a coffee bar serving premium brews, all designed to make waiting an experience rather than an inconvenience.

Lexus calls it “Omotenashi“, a Japanese hospitality concept that anticipates a guest’s needs before they even realise them.  

Keeping Up With The Times  

Luxury without innovation is like a shell without substance. Fortunately, the Lexus boutique is no relic of old-world charm; interactive touchscreens dot the space, allowing customers to explore every detail of their dream car, from colour options to bespoke interior finishes.  

For those more traditionally inclined, there’s also a dedicated customisation area where swatches of leather and wood trims are laid out like a designer’s atelier. Here, customers can feel the materials that will eventually grace their vehicle, adding a personal touch to their purchase.

Lexus is also actively evolving to meet the needs of a more discerning and environmentally conscious clientele. Mr Ng mentions the brand’s commitment to sustainability, a word that’s become almost as synonymous with Lexus as luxury itself.  

“Lexus has long been a pioneer in hybrid technology,” he added. “Our goal is not just to provide cars that are luxurious but also responsible.”

The new boutique features a section dedicated to hybrid and electric models, showcasing Lexus’ push towards a greener future without compromising on performance or opulence.  

Maintaining A Legacy Of Excellence

When asked how Lexus continues to maintain its standing as a premium automotive brand in Singapore, Mr Ng’s answer is both humble and insightful. “It’s about staying true to our core values (craftsmanship, reliability, and innovation) while also listening to our customers. They are the ones who drive us to constantly improve and innovate.”  

He illustrates this point with a personal anecdote. “Just the other day, a long-time customer came in and mentioned how his first Lexus, bought over a decade ago, is still running smoothly. It’s stories like these that remind us why we do what we do.”  

A New Chapter Awaits

Every detail in the new Lexus Boutique, from its curated menus to its concierge services, redefines what it means to be a luxury car brand.

While other manufacturers are shifting towards a more digital and direct-to-customer sales approach, Lexus Singapore has stuck to their brand philosophies and doubled down on the physical showroom experience.

This approach has not only kept an active pool of loyal owners, but it has also allowed the brand to expand and reach out to more key demographics.

By blending tradition with modernity, Lexus Singapore has set a benchmark in redefining luxury, positioning itself as both an automotive brand and a lifestyle choice that resonates with the evolving expectations of its clientele.


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AutoTalk – A Conversation with James Ng, Managing Director of BYD Singapore https://www.autoapp.sg/dev/?p=278737 Mon, 04 Nov 2024 18:43:36 +0000 https://www.autoapp.sg/?p=278737 In Singapore’s automotive industry, James Ng has carved out a path with BYD that’s both fascinating and formidable.


From his roots as a military engineer to spearheading a brand that’s redefining Singapore’s EV market, James’s journey is one of grit, foresight, and a passion for progress.

We managed to sit down with the Managing Director of BYD Singapore to dive deeper into his personal story and see how his vision for BYD is driving an entire nation toward a cleaner, more electric future.

From Army Camouflage to Corporate Pioneering – A Road Less Travelled

James Ng didn’t start in the automotive industry with silver-spoon connections and polished showrooms. Rather, his first taste of vehicle maintenance was in the rugged, demanding environment of the Singapore Armed Forces (SAF).

“I started out as a military engineer,” he says, his voice rich with pride and nostalgia. “Back then, my role was to keep army vehicles battle-ready.” After his tenure at SAF, James transitioned to civilian life, joining ComfortDelGro, and then SMRT, where he oversaw automotive workshop operations and taxi fleets.

In his words, it was a “trial by fire” in the world of logistics, fleet management, and operational excellence. His days were filled with schedules, deadlines, and fleet coordination, the kind of unglamorous but essential work that keeps cities moving. “It wasn’t glamorous,” he admits, “but those experiences grounded me, giving me a real-world perspective on what makes a vehicle operation successful.”

It was during his time at SMRT that a collaboration project introduced him to BYD, and suddenly, the script of his life shifted. “After leaving SMRT, the opportunity to join BYD felt almost serendipitous.” Thus, he embarked on a new journey, one that would see him take BYD from an unknown to a frontrunner in Singapore’s EV market.

Building BYD Singapore – Challenges, Triumphs, and Tireless Determination

First wave of BYD Atto 3 vehicles that entered Singapore

Establishing BYD Singapore in those early days was tough; the automotive industry was a well-oiled machine but was dominated by internal combustion engine (ICE) vehicles, leaving little room for EVs to squeeze in. “It was uncharted territory,” James Ng recalls. “There were moments of doubt. Convincing the authorities, the public – everyone required effort.”

One of his biggest challenges was to prove the viability and safety of BYD’s EV technology. The journey was littered with red tape, technical assessments, and repeated rounds of negotiations with regulators. “We needed to convince authorities that our charging infrastructure was as safe and reliable as the vehicles themselves,” he says.

It took time, perseverance, and relentless commitment. But finally, after numerous revisions and meetings, BYD received the green light, and Singapore saw its first certified EV chargers.

First wave of BYD E6 Taxis
Photo Credits: Maxson Goh

The victories began to stack up. BYD’s breakthrough came when they rolled out the first-generation E6 model to support the taxi sector, a strategic move that showcased the practicality of EVs for commercial use.

“People noticed,” James beams. “They realized EVs weren’t just for enthusiasts; they could be part of our daily landscape.” The E6 quickly gained traction, not just among taxi drivers but also with private hire vehicle operators, opening a new chapter in Singapore’s vehicle ecosystem.

The COVID-19 pandemic brought unexpected challenges, but BYD rose to the occasion. While much of the world slowed down, BYD pivoted and provided masks to the people of Singapore. “It was more than a business move,” he explains. “It was about solidarity and showing that we’re here not just as a company but as a partner to Singapore’s well-being.”

Rising to New Heights – The New Leader of Singapore’s EV Scene

BYD Dolphin

Today, BYD’s impact is unmistakable. The streets of Singapore are graced with models like the Atto 3, Dolphin and Seal. Sleek, eco-friendly, and quietly powerful vehicles that have gained admiration from drivers and industry insiders alike.

“2023 was a milestone year,” James Ng shares, eyes glinting with the pride of accomplishment. “The launch of our Atto 3 model, especially the Cat A variant, was like flipping a switch. The reception was overwhelming, and Singaporeans embraced it.”

BYD’s success has a lot to do with timing but also with understanding the shifting priorities of Singapore’s consumers. With sky-high COE prices and rising environmental awareness, people here have started to look beyond traditional brands. They want value without compromising on performance, and BYD has met that demand by offering reliable, stylish EVs at competitive prices.

James describes it as a “perfect storm of factors” that allowed BYD to grow exponentially.

BYD Seal

The numbers don’t lie. Despite being a relatively new entrant, BYD has quickly moved up the ranks, achieving fourth place in the all-brand category under the AMD class, a remarkable feat in a country where competition is fierce.

James notes that this success is just the beginning: “We’ve only scratched the surface. Singaporeans are savvy and value-conscious, so they’re seeing that EVs can offer not just environmental benefits but a superior driving experience.”

The Road Ahead – Innovation, Expansion, and a Vision for the Future

As we near the end of our conversation, James’ tone becomes contemplative. “BYD’s journey in Singapore is far from over,” he says. “We have a roadmap filled with new models, each designed to offer more than the last.”

He envisions a BYD that continues to innovate, constantly refining its technology to cater to the unique demands of Singapore’s market. “Our headquarters is deeply committed to listening to us, to understanding what the Singaporean driver wants,” he explains. For instance, developing right-hand-drive models specifically for this market or enhancing battery technology to extend range and durability are priorities on his radar.

In just a few years, BYD has grown from an upstart to a household name, reshaping Singapore’s approach to clean, affordable automotive solutions. Under James’s stewardship, BYD is pioneering a new standard.

As he puts it, “Our goal is to redefine what people expect from a car; clean energy, high performance, and affordability. We’re not here just to participate, we’re here to lead.”


Read more automotive news at AutoApp, or check out our latest videos on Ignition Labs TV and on TikTok!

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