Familiar Audi Design, Just Electrified

I like that Audi didn’t try too hard to make it look futuristic. No wild panels or spaceship drama. Clean surfaces, strong shoulder line, distinctive grille treatment — very Audi, very understated. If you parked it beside a Q5 or Q7, it would still fit into the family.

In Singapore, that also means it won’t age badly. But it also means it doesn’t scream for attention the way a BMW iX or Hyundai IONIQ 5 does.

Electric Performance That’s Calm, Not Crazy

This rear-wheel drive version uses a single electric motor paired to an 83 kWh battery.
Power comes in at around 248 bhp
with a maximum torque of 450 Nm. The 0–100 km/h dash can be dispatched in 7.6 seconds.

It isn’t here to fight Teslas in a drag race. What you get instead is quiet confidence, a smooth power delivery, stable handling and a ride that feels tuned for everyday comfort, not unnecessary drama.
Steering is accurate, weighty enough. The chassis feels sorted. It drives like an Audi should: polished, measured, sensible.

Subtle Luxury Done Right

The cabin isn’t trying to be a tech festival. Yes, there are large screens and OLED panels, but it still feels like a proper car, not a digital experiment. Good-quality materials, supportive seats, and soft touch points; the refinement is very Audi. Rear passengers get decent space, though the high window line makes the back feel slightly enclosed. It is comfortable, premium and usable. But emotionally, it doesn’t quite surprise you.

Range and Charging: Practical for Singapore Life

• Battery: 83 kWh (net)
• Claimed range: up to 430 km
• Real-world expectation in Singapore: around 350 km with air conditioning on and normal driving
• DC Fast Charging: up to 225 kW
• Charging ports on both sides of the car

Around town, no anxiety. Cross-border to Malaysia? Possible with planning. It is not class-leading in range, but it is respectable. Boot space measures 526 litres, with a bonus 64-litre front frunk. Useful, practical, no nonsense.

The Big Question Is: Does It Still Shine?

And here’s where it gets interesting.
The Q6 e-tron is well-built, refined and thoroughly competent. But the EV SUV world in 2025 is not the same playground Audi dominated in the past. Today, it sits alongside:

Avatr 11 – Bold styling, dramatic road presence, feature-packed
Mercedes EQB – 3-pointed star, more versatile
Volvo EX30 / Kia EV9 – Cheaper, creative, boundary-pushing design
Tesla Model Y – Also cheaper, raw efficiency, fast, minimalist and tech-led
BYD Sealion 7 – Yes, also cheaper, feature-packed, but common

Sure, some of those are in a different segment, but buyers these days will consider everything from price to specs. Against this backdrop, Audi risks blending into the middle; it is too safe, too polite and almost too refined to provoke emotion.

For long-time Audi owners, this will be exactly why they like it. It feels familiar. It feels premium without shouting.
But for buyers jumping into EVs for the first time and looking for something fresh, bold or exciting, the Q6 may not sparkle the way an Audi once did.

A Car You Respect, But Do You Desire It?

I respect how the Q6 e-tron drives. It is calm, well-made and premium in a quiet, confident way.
It doesn’t try to be a Tesla. It doesn’t need to.

But in a world filled with electric SUVs that scream for attention, Audi’s subtlety is now both its greatest strength and its weakness.

If you want an electric SUV that still feels like an Audi, clean, honest, and well-executed, this car makes a lot of sense.
If you’re looking for excitement or something that feels like the future, you might want to look elsewhere. It is a good car. A very good car.
But I’m not entirely sure it still sparkles.

Technical Specifications

Audi Q6 e-tron Electric 83 kWh (A)
Engine: Electric Motor
Drivetrain: Rear-Wheel-Drive
Power: 248 bhp

Torque: 450 Nm
Gearbox: Single-speed (A)
0-100km/h: 7.6 Seconds

Top Speed: 210 km/h

Battery Capacity: 83 kWh
Drive Range: 464 km
Price: S$358,999 with COE (accurate at the time of this article)

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Audi has officially launched the latest generation A6 executive sedan in Singapore, and for the first time, the range is complemented by the electric A6 e-tron and S6 e-tron models.

Two versions of the standard petrol-powered A6 will be offered here, with the base model featuring a 2.0-litre inline-four engine that produces 201hp and 340Nm of torque. The more powerful A6 meanwhile, will have a 3.0-litre V6 engine that produces 362hp and 550Nm of torque, and comes with mild hybrid technology.

The new A6 features a sleek and aerodynamic design that mimics that of similar recent Audi models like the A5 Sedan. The large single-frame grille and thin LED headlights give the car an imposing stance, while at the rear, the Matrix LED taillights feature a distinctive signature that transforms into triangular shapes when the hazard lights are activated.

Both A6 variants come with progressive steering as standard, with the more powerful A6 3.0 also adding all-wheel steering and Quattro all-wheel-drive with a sports differential. There is also an option to spec adaptive air suspension for the A6 3.0, which lowers the car by 20mm in standard driving modes, and a further 10mm in Dynamic mode.

Inside, the new A6 has been designed to offer a quiet and refined experience, with its advanced sound insulation and acoustic glazing that has been improved by up to 30 per cent over its predecessor. 

Other highlights include a 16-speaker Bang & Olufsen 3D Premium sound system, four-zone deluxe automatic air conditioning, power latching function for doors, a customisable head-up display with 85 per cent larger projection, and a full suite of driver assistance systems.

The A6 e-tron, meanwhile, is a landmark car for Audi, being built on the brand’s Premium Platform Electric (PPE) architecture, and is the first PPE car with a flat floor concept that comes with rear-wheel-drive.

Just one drivetrain option is available for the A6 e-tron for now, with a single electric motor that produces 210kW/282hp and 450Nm of torque, although power can be boosted up to 240kW/322hp when launch control is activated. The 83kWh battery gives the A6 e-tron a range of 563km when fully charged.

The A6 e-tron looks visually different from the petrol A6 thanks to its sleek Sportback body shape, and design highlights include the optional customisable OLED taillights, as well as the illuminated Audi four rings logo.

The interior of the A6 e-tron features the new Audi Digital Stage panoramic curved display, first seen on the Audi Q6 e-tron, along with the MMI display screen for the front passenger that’s available as standard.

Along with the new A6 and A6 e-tron, Audi also unveiled the high-performance S6 e-tron, which comes with dual-motors and all-wheel-drive, for a total output of 370kW/496hp and 785Nm of torque, with launch control boosting that power output to 405kW/543hp.

With its larger 100kWh battery, the S6 e-tron also offers an impressive range of up to 646km when fully charged.

Pricing starts at $372,999 with COE for the A6 2.0 Advanced, while there is also a special Edition 1 launch special that is going for $392,999 with COE. The A6 3.0 quattro S Line meanwhile is retailing for $428,999 with COE.

For the A6 e-tron, the standard Advanced model is going for $375,999 with COE, while the Edition 1 model is priced at $395,999 with COE. The S6 e-tron meanwhile, will set you back $462,999 with COE.

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Audi has taken its smallest RS model and given it a nip, a tuck, and a dash of Nürburgring black magic.

It’s still the same four-door hooligan we’ve grown to love, but now it’s angrier, pointier, and, dare I say, finally embracing its inner madman while still remembering to say “please” and “thank you” at the lights.

Facelift, Not a Face-Off

From a distance, you’d be forgiven for thinking not much has changed. The oval exhausts are still there like twin howitzers tucked neatly under its rear, and the silhouette is as taut as ever. 

Audi fiddled with the front and rear bumpers, introduced more gloss black than a K-pop comeback stage, and sharpened the lights to give it an even more aggressive snarl. There’s even a central vertical reflector now, which Audi claims is part of the new “RS DNA”. Presumably, that DNA also enjoys setting lap records.

City Slicker, Country Brawler

Around town, the RS3 is remarkably well-mannered. In Comfort mode, the adaptive suspension soaks up bumps with the sort of grace that belies its 3.8-second century sprint time.

Yes, it’s firm. Yes, it reminds you that it’s wearing sporty boots. But it never feels punishing. In fact, it’s arguably more composed than some mass-market hatches.

Out of town, though, is where it flips the switch. The Jekyll-and-Hyde transformation is immediate;  flick it into Dynamic or RS Performance mode and the RS3 becomes delightfully unhinged.

Steering sharpens, the quattro system tightens its grip, and the engine, that glorious five-pot, sings a battle hymn straight from Ingolstadt’s playbook.

The Engine That Time Forgot

Audi’s 2.5-litre turbocharged five-cylinder is a masterpiece. It doesn’t roar so much as it howls a rasping, layered growl that feels alive in your hands. There’s character here, the kind of mechanical theatre you don’t get with four-cylinder rivals. The AMG A45 S might be faster on paper, but the RS3 feels like it’s working with you, not just beneath you.

Sure, the seven-speed S tronic can be caught napping if you surprise it. But take control with the paddles, and it responds like a well-trained sparring partner.

The torque is relentless. The confidence, reassuring. And the soundtrack? Spine-tingling.

The RS3 also comes with a torque splitter. It sounds like a Marvel villain, but it’s actually the secret sauce behind the RS3’s newfound agility. Essentially, it allows the rear axle to individually control torque to either wheel, meaning you can shift up to 50% of power side to side. Less understeer, more tail-wagging fun.

Audi’s even fitted a drift mode. In the pre-facelift RS3, this was more novelty than necessity. Now, however, the system feels more intuitive, more natural. You can coax the rear end out without summoning a flash flood of warning lights. It’s still a compact saloon, but it dances with the confidence of something wearing Italian shoes.

Grown-Up Goth

Step inside, and the RS3’s interior is largely business as usual, with a few helpful upgrades. The 12.3-inch Virtual Cockpit remains the digital pièce de résistance, now offering torque split readouts, g-meters, and enough telemetry to rival an F1 garage.

Audi’s infotainment interface, while still neat and responsive, is starting to feel its age. The 10.1-inch screen does its job, but it won’t make your passenger gasp. Still, Apple CarPlay and Android Auto are standard, and thankfully, Audi’s kept the physical climate controls, proof they haven’t completely lost the plot.

Materials are plush, as expected. Nappa leather comes standard, with an option for eco-conscious Dinamica microfibre or full RS bucket seats if you feel like pretending every drive is a qualifying lap.

Rear passenger space is neither palatial nor pinched. Boot space takes a 50-litre hit compared to the previous generation thanks to the torque splitter hardware, but unless you’re planning a trip to IKEA or smuggling home gym equipment, the 282 litres in the Sportback should do just fine.

Mad, But Methodical

The 2025 Audi RS3 is a car that’s finally found peace with its identity. It no longer tries to out-AMG the AMG, nor does it pretend to be a BMW M2 with four doors. It’s its own thing now, a blend of surgical German precision and just the right splash of lunacy.

It’s fast. It’s sharp. It’s clever. And most importantly, it’s fun. A confident, capable compact warrior with a soundtrack to match. More of this, please, Audi.

Technical Specifications

Audi RS3

Engine: 2.5-litre in-line 5, Turbocharged
Drivetrain: All-Wheel Drive
Power: 394 bhp
Torque: 500 Nm
Gearbox: 7-Speed S Tronic
0-100km/h: 3.8 seconds (claimed)
Top Speed: 250 km/h
Fuel Tank Capacity: 55 litres 
Fuel Economy: 10.2 km/litre (claimed)
Price: S$400,999 with COE (accurate at the time of this article)

Photo Credits: Sean Loo (@auto.driven)

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Trying to make sense of Audi’s model naming logic lately feels like reading the fine print on a German warranty card.

The car you see here is called the A5, but it’s also the new A4. Confused? You’re not alone.

Once you’re done navigating the labyrinthine naming scheme, the A5 itself is actually refreshingly straightforward. It’s a four-door liftback dressed in coupé eveningwear. Walk around to the rear and you’ll find a powered hatch disguised beneath a sloping roofline. The estate version still goes by Avant, of course, but as usual, Singapore will not get it.

Now a little longer, wider, and taller than before, the A5 stretches just past the 4.8-metre mark. It’s sleeker than the outgoing model, with tighter proportions and a cabin that sits notably low.

It’s butter smooth

Slide behind the wheel and you’ll find the A5 drives like the sensible elder sibling at the family reunion. Audi’s recipe hasn’t changed much, and it is still an easygoing daily driver.

It’s happiest when gliding along highways, rocking up kilometres like a banker at a buffet. Through tighter corners, the A5 remains unflustered, but the front-wheel drive drivetrain does induce understeer when pushed hard.

The entry-level 2.0-litre TFSI petrol comes with 201bhp. It’s a new engine with some clever turbo trickery designed to boost efficiency and lower emissions, and in its higher tune, it has more than enough oomph for overtaking duty. Although it’s a shame the A5 doesn’t come with Audi’s ‘MHEV Plus’ mild hybrid tech, found in the new Q5.

The engine isn’t quite as silky as Audis of old, but it settles into a relaxing rhythm once you’re cruising.

Business Class

The A5 has the same familiar restrained luxury Audi does best. It’s not flashy, but there’s an assured quality to everything you touch. The gloss black trim, however, attracts fingerprints no matter how hard you keep your hands off.

There’s a sea of screens; a 14.5-inch central touchscreen, an 11.9-inch digital instrument cluster, and, if you tick the right box, a 10.9-inch display for the front passenger.

Fortunately, Audi has wisely dedicated some touchscreen real estate to climate control, which means you won’t be jabbing through menus just to cool your feet. Wireless Apple CarPlay and Android Auto come standard, as does wireless charging, complete with a cooling fan to keep your phone from boiling.

We also appreciated the ambient lighting, which subtly pulses along with nav cues and safety alerts. It’s little touches like these that elevate the everyday.

Up front, the A5 is roomy and comfortable. Rear legroom is decent, but tall folks might find it tricky thanks to that swooping roofline. 445 litres of boot space expands to 1,299 litres with the seats folded.

Quiet Confidence

In many ways, the A5 is Audi doing what Audi does best. It’s composed, comfortable, and packed with just enough tech to impress your colleagues without needing a user manual. It may not be the sharpest tool in the shed, but it’s the one you’ll reach for most often.

The lack of genuine excitement in the handling stakes is a shame, and the tech borders on overkill in places. But if you want a stylish, spacious, and effortlessly capable car for everyday life, the A5 wears its badge with pride.

Technical Specifications

Audi A5 

Engine: 2-litre in-line 4, Turbocharged
Drivetrain: Front-Wheel Drive
Power: 201 bhp
Torque: 340 Nm
Gearbox: 7-Speed S Tronic
0-100km/h: 7.8 seconds (claimed)
Top Speed: 248 km/h
Fuel Tank Capacity: 56 litres 
Fuel Economy: 14.5 km/litre (claimed)
Price: S$294,999 (Advanced), S$309,999 (Edition 1) with COE (accurate at the time of this article)

Photo Credits: Sean Loo (@auto.driven)

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There was a time when you couldn’t swing a valet ticket in Orchard without spotting an Audi Q5. It was Audi Singapore’s golden child and its best-selling SUV, second only to the venerable A4 in total sales.

But with age comes competition, and as rivals raced ahead with newer offerings, the Q5 began to feel like yesterday’s news.

Well, not anymore.

The new Q5 is finally here. It’s slated to arrive in Singapore by the end of the year, and judging by our early drive, it might just be worth the wait.

Built on Audi’s all-new Premium Platform Combustion (PPC), the Q5 is essentially a love letter to internal combustion. A heartfelt one, inked with every trick Audi has learnt over decades of petrol-powered poetry.

It’s a smooth operator

The Q5 debuts a new mild-hybrid system called MHEV Plus. It packs a 1.7kWh LFP battery and a 48V system that feeds a starter-generator delivering 24 bhp and 230 Nm of torque. It also powers the air-con compressor, so you can enjoy full-blast cooling even when the engine naps.

Curiously, the A5 Sedan (built on the same platform) misses out on this. Make of that what you will.

What you do notice immediately is the space. The PPC architecture has freed up more shoulder and legroom, while the boot swells to a respectable 520 litres.

Rear passengers can slide and tilt their seats to taste, though the raised transmission tunnel might make the middle seat less popular.

Singapore will get both FWD and quattro variants of the Q5, each powered by a 2.0-litre turbocharged four-cylinder producing 201 bhp and 340 Nm. The FWD gets to 100 km/h in 8.6 seconds, but the quattro knocks that down to a more athletic 7.2 seconds.

And for those asking, the 362 bhp SQ5 is also en route.

Still an Audi at Heart

If you’re worried Audi might have gone overboard with the design, don’t. The Q5’s look is clean, mature and unmistakably Audi. You get the familiar singleframe grille, LED matrix headlamps with eight light signatures, and wheels ranging from 18 to 21 inches. Our test car wore the largest set, and they’re stunners.

At the back, a sleek light bar with 266 segments spans the tailgate. And in a clever safety touch, the brake lights reflect off the rear windscreen to give trailing drivers more warning. Smart and subtle. Again, classic Audi.

Take Command

The interior’s party piece is the Digital Stage: a curved display that merges a 14.5-inch infotainment screen and an 11.9-inch driver’s display into one cohesive unit.

It runs on Android Automotive OS and, to Audi’s credit, it works beautifully. Logical menus, useful shortcuts, and an ever-present climate panel mean you won’t be fumbling through submenus.

Our test car came with the optional passenger screen, a 10.9-inch display that, truthfully, feels more show than substance. Still, it’s there if your co-driver needs a distraction, or to assist with navigation duties.

Not everything hits the mark though. The haptic steering wheel controls, for instance, lack tactile feedback and are too easy to activate accidentally. Bring back the old-school clickers, please.

There’s a head-up display too, though not the fancy Augmented Reality version found in Audi’s PPE-based EVs. Blame the ICE packaging constraints. Still, what’s here works well enough.

Cabin quality is generally high, with leather, wood and soft-touch plastics where they matter. That said, lower portions of the dash and doors feature harder materials that feel less premium. The Bang & Olufsen sound system, with its 16 speakers and 685 watts, is a saving grace and sounds absolutely divine.

Smooth, Sorted, Surprisingly Plush

On the road, the Q5 feels grown-up. There’s a polish to the ride that wasn’t present in earlier versions. It’s quiet, poised, and easy to pilot through city traffic or sweeping highways. Progressive steering is standard, which explains why it’s weighty at low speeds but lightens up naturally as you go faster. Confidence-inspiring stuff.

The 2.0 TFSI engine punches above its weight, with eager acceleration and seamless gear changes from the 7-speed S tronic box. Cruising at 130 km/h through Hungary and Austria, the Q5 felt utterly unbothered, a proper long-distance cruiser.

Much of that composure comes down to the air suspension fitted to our test unit. It gave the Q5 a wafting, big-car feel, ironing out bumps with the ease of a segment above.

Singapore-bound cars will make do with passive steel springs, though even those will benefit from Frequency Selective Damping (FSD) tech that smooths out harsher surfaces.

Excited for one?

In a segment packed with players like the BMW X3, Mercedes-Benz GLC, Range Rover Velar, and Lexus NX, the Q5 manages to carve its own lane. There’s an effortlessness to the way it carries itself with quiet confidence.

If you want something that’s as good to drive as it is to live with, and you appreciate a touch of restraint in your daily ride, the Audi Q5 quattro is shaping up to be a class act.

Technical Specifications

Audi Q5 Quattro

Engine: 2-litre in-line 4, Turbocharged
Drivetrain: Quattro All-Wheel Drive
Power: 204 bhp
Torque: 340 Nm
Gearbox: 7-Speed (A) S Tronic
0-100km/h: 7.2 seconds (claimed)
Fuel Tank Capacity: 65 litres 
Fuel Economy: TBC

Photo Credits: Sean Loo (@auto.driven)

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At first glance, the A6 e-tron is about as slippery as they come, literally. With a drag coefficient as low as 0.21Cd if you tick the box for the Sportback and those camera-based wing mirrors, this is a car that slices through the air like a sushi chef through bluefin tuna.

Aerodynamic wizardry aside, the styling is restrained but polished. Audi gives us a flush grille with Movember moustache motifs, subtle ‘black mask’ detailing to conceal its techno-gubbins, and a sense that this was designed in a wind tunnel.

And speaking of obsessions, Audi’s designers have clearly gone full aero-nerd. Flush door handles? Check. Flat underbody? Check. Active grille shutters? Of course.

It’s extremely clever

Look beyond the sleek shell and what you’ll find is a car built on the kind of clever architecture Audi’s betting its EV future on: 800V electrical backbone, lightning-quick 270kW charging, and motors that are leaner and meaner (30% smaller, 20% lighter). In the real world? It’s quietly impressive.

The A6 e-tron version comes with a 94.9kWh battery and a single, rear-mounted motor pushing out 281bhp. A rear-wheel-drive Audi? The purists will nod approvingly.

It’s the first since the R8 RWS and yes, you can tell. It feels balanced. Composed. And just the right amount of playful when the roads get interesting.

Does it feel fast?

Not quite neck-snapping. Despite the 0–100km/h sprint in 6 seconds, the A6 e-tron feels more smooth operator than thrill-seeker. Blame the 2.2-tonne kerb weight, or maybe the hushed refinement. Torque is plentiful though (all 435Nm of it) on tap at all times and made more interactive via paddles that let you tweak regenerative braking on the fly.

We sampled both the standard passive dampers and the cushier adaptive air suspension (which Audi says will be S6-only… for now). Honestly? Save your dollars.

The air setup adds plushness over long waves, but potholes still pack a punch. The passive setup is more than competent, and unless you’re living on a billiard table, the difference isn’t night and day. Just avoid the 21-inch wheels; they look good but bring the drama on broken tarmac.

If you’ve driven an Audi recently, this will feel familiar, only smoother and with a dash of newfound rear-driven enthusiasm. It flows through corners with quiet confidence and never once feels lumbering. Dare we say, it’s got handling finesse the EQE can only dream of and makes the i5 feel like it’s trying too hard.

Technology galore

Inside, Audi has gone full Blade Runner. The dash is dominated by three screens: an 11.9-inch digital cluster, a 14.5-inch infotainment panel, and a cheeky 10.9-inch screen for your passenger. 

The UI is logical, the colours are calm, and best of all, there’s a physical volume knob. A rare win in the war on buttons.

Of course, the climate controls are all virtual. The lighting and mirror adjustments are now tucked into a crowded door panel. But hey, the seats are supremely comfortable, the interior feels plush, and there’s even a sprinkle of Bang & Olufsen magic for audiophiles.

Rear passengers sit a little high, thanks to the battery underfoot, and foot space under the front seats is tight.

Boot space stands at 502 litres. Fold the seats and that jumps to 1,422 litres. There’s even a 27-litre frunk for your charging cables and whatever emergency snacks you keep in your car.

One last bit of theatre: remember the awkward foot-wagging routine to open the boot? Audi now projects a light onto the ground to show you where to wave. And for the bonnet, just wave your hand above the badge.

Don’t judge a book by its cover

The A6 e-tron is a thoroughly sorted EV. It does the sensible, stylish Audi thing, just with electricity.

Elegant, efficient, and incredibly well-mannered on the road. Lighter than its rivals. Better to drive. And blissfully not another SUV.

Technical Specifications

Audi A6 e-tron

Engine: Single Electric Motor
Powertrain: Rear-Wheel Drive
Power: 210 kW (281 bhp)
Torque: 435 Nm
Gearbox: Single-Speed (A) Reduction Gear
0-100km/h: 6.0 Seconds
Top Speed: 210 km/h
Battery Capacity: 83 kWh
Drive Range: TBC
Energy Consumption: TBC

Photo Credits: Sean Loo (@auto.driven)

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You don’t need to be an engineer. You don’t need to know what a crankshaft does. You don’t even need to have oil running through your veins. Step into the Audi Museum in Ingolstadt, Germany, and you’ll still find yourself wide-eyed, possibly muttering “Whoa…” under your breath as the doors close behind you and the future and past of motoring unfold in sync like a well-orchestrated gearbox.

At the heart of the sprawling Audi Forum, Audi’s global headquarters and temple of Teutonic excellence, is this four-storey marvel of steel, glass, and soul.

Opened in December 2000, the museum was built not just to preserve history, but to present it in motion.

Quite literally, too. You’ll find cars travelling vertically up and down the atrium on what looks like a mechanical escalator from an alternate timeline. A paternoster lift, the kind of thing you’d expect to see in a futuristic remake of Back to the Future.

Now, before you get swept up in nostalgia, look up. Designed by German architect Gunter Henn, the museum’s architecture is like a giant turbine caught in glass, symbolising mobility, transparency, and growth.

Even the sun doesn’t sit still here. A circular sun-shading system follows the light’s movement throughout the day, constantly shifting the way sunlight plays across the museum’s walls and the polished chrome of the exhibits.

Start at the top and meander downwards like you’re uncoiling time itself. Every level tells a different chapter.

The progression is seamless, the storytelling deliberate, and the transitions from the wooden wheels of the early 20th century to the wind-cheating silhouettes of tomorrow utterly spellbinding.

The illustrations showcase how Audi, DKW, Horch, and Wanderer (the four brands immortalised in Audi’s four-ring logo) reunite under one roof to celebrate more than 120 years of automotive ambition.

Each vehicle whispers tales of its time, whether it’s a rudimentary machine stitched in wood and leather or a low-slung concept car that looks ready to launch into space.

Beyond the spectacle of sheet metal and rubber lies the mechanical magic. For those who like to get under the skin of things, there are cutaway models and drivetrains on display, laid bare like the anatomy of a mechanical beast.

Here, you’ll see how gears mesh, how pistons dance, how innovation breathes life into aluminium.

Unlike some museums that drown you in placards and paragraphs, Audi’s curation feels instinctive, like flipping through a coffee table book with pop-out pages.

And when your legs start complaining from all that looping around the atrium, pop into the gift shop tucked within the building. It’s the kind of place where grown adults buy 1:43 scale models with the same intensity as kids choosing candy.

In Ingolstadt, history doesn’t sit in silence. It hums, it rolls, it glides. And it invites you along for the ride.

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From 2 to 10 August 2025, Audi’s flagship space at 18 Cross Street will be transformed into a colourful public gallery thanks to a collaboration with Mediacorp’s “Design Pompipi” contest.

In the spirit of “Building Our Singapore Together”, the showcase champions local designers and aspiring young artists, inviting visitors to walk through a celebration of imagination, culture, and progress.

Parked at the centre of the experience is the all-new Audi Q6 e-tron, its sleek lines now adorned with the winning design of Jacqueline Ong. Her creation, bursting with vibrant strokes and Singaporean flavour, wraps the SUV in a visual story that speaks to moments of unity, nostalgia, and optimism.

“Everything’s coming together in the most exciting way, like a long-held dream bursting to life at the right moment,” Jacqueline shares.

Audi’s weekend festivities (happening on 2–3 and 9–10 August from 10am to 6pm) promise hands-on activities that are as heartwarming as they are interactive. Fancy penning your dreams into an Audi-themed time capsule? You can. Want to fold a Singapore flag or relive childhood memories with a paper cone of kacang putih? Sorted.

There are also Audi SG60 Blind Boxes, limited-edition tote bags adorned with one of the 12 winning artworks.

Audi’s House of Progress lives up to its name, because progress, in this case, isn’t defined by horsepower or kilowatts, but by ideas and collaboration. It’s a gallery, a playground, and a love letter to the city we call home.

So, whether you’re an art enthusiast, a car lover, or just someone looking to soak in the National Day spirit without the fireworks and crowds, make your way down to 18 Cross Street.

There’s no better way to honour SG60 than to experience the very creativity that drives it.

Audi House of Progress

Location: 18 Cross Street, Singapore 048423
Dates & Times: 2–10 August 2025 | 10am – 7pm
Weekend Activities: 2–3 & 9–10 August 2025 | 10am – 6pm

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Fast forward to today, and not only is he driving one, he’s the new face of Audi Singapore.

Yes, the man who made us chuckle through our MRT commutes with SGAG’s sharp local humour is now cruising in an Audi Q6 e-tron, as Audi Singapore’s official brand ambassador.

Adrian’s a co-founder of Hepmil Media Group, a media powerhouse that speaks to a generation that values authenticity, purpose, and the occasional meme. More importantly, Adrian has been a long-time Audi enthusiast, well before hashtags and collabs were even on the table.

“We are pleased to welcome Adrian as an official brand ambassador for Audi Singapore,” said Martin Bayer, Managing Director of Audi Singapore. “His strong connection with Audi makes him an ideal representative, embodying the values that define our brand”.

The Q6 e-tron has become part of his daily rhythm. School runs? Check. Client meetings? Sorted. Midnight pickleball sessions with his buddies? You bet.

“Growing up, Audi has always been my dream brand. To be appointed ambassador feels truly surreal, like a full-circle moment where a super-fan joins the family,” Adrian shared. “It’s more than just driving to me, it’s about sharing an authentic journey with a brand I deeply believe in”.

And it’s this sense of grounded honesty that makes the partnership feel so relatable.

Adrian’s appeal isn’t confined to comedy or cars. A Forbes 30 Under 30 honouree, he’s emerged as a heartfelt voice on topics like modern parenthood, family dynamics, and mental health.

Through his new role, Adrian will participate in exclusive brand experiences and events, helping Audi broaden its reach to a wider, younger, and more digitally attuned audience.

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The RS 3 gets a sharper front end, now featuring the RS-specific bumper with the signature honeycomb grille flanked by larger air inlets. The LED headlights come with a new trick too, digitally animated sequences that flash ‘R’ and ‘S’ as you unlock it.

Around the back, the rear light cluster now comes with a slightly more dramatic light signature.

Inside, the 12.3-inch Audi Virtual Cockpit Plus is standard, giving you access to performance-oriented displays. The cabin is awash with premium materials, so even when stationary, you feel good in the car.

The RS 3 still boasts the legendary 2.5-litre five-cylinder turbocharged engine. It puts out 400 PS and 500 Nm of torque, hurling this hot hatch from 0 to 100 km/h in just 3.8 seconds. That’s supercar-quick, wrapped in a family-friendly body.

The seven-speed dual-clutch transmission is responsive, each shift accompanied by the throaty warble that only an odd-cylindered engine can produce.

Audi’s clever differential magic includes a torque splitter, letting the RS 3 do the sort of things hot hatches aren’t supposed to do, like controlled drifts. In “RS Torque Rear” mode, the system can send up to 100% of the torque to the outer rear wheel.

Since its market launch in 2011, almost 80,000 units of the compact sports car have come off the production lines. And the success story continues.

The new RS 3 Sportback, manufactured at the Audi plant in Ingolstadt, will be available in Singapore from 18 July 2025. Customers will have the opportunity to view and explore the car in person, and arrange for exclusive test drives, at the Audi House of Progress.

Prices starts at SGD 348,162 (inclusive of COE), and is offered with Audi’s five-year warranty and comprehensive aftersales support.

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