Located at Cross Street Exchange, this is a multi-sensory lifestyle destination that integrates performance, lifestyle, sports, and even fine dining into one seamless experience.

The doors officially open to the public on 15 February 2025, marking a milestone for Audi Singapore’s direct-to-consumer business model.

Positioned between Singapore’s bustling Central Business District and the historic Chinatown precinct, the Audi House of Progress is designed to be a meeting point for enthusiasts, customers, and the simply curious. This space breaks the traditional showroom mould, bringing visitors into Audi’s world through curated events, exclusive experiences, and immersive brand storytelling.

“With the grand opening of Audi House of Progress Singapore, we’ve reached a defining moment in our transformation journey,” said Markus Schuster, Managing Director of Audi Singapore.

“Singapore is the first Audi market globally to fully transition to a direct-to-consumer model, and this new space positions us perfectly for this new era. Our customers remain at the centre of everything we do, and we are excited to elevate the Audi experience to new heights.”

To mark the grand opening, visitors will get an exclusive first look at the all-new Audi A5, making its Singapore debut. It officially launches in Q2 2025.

Beyond the A5, the showroom also features a rotating line-up of Audi’s finest, including the RS Q8 e-tron alongside the Audi Q4 e-tron, Q6 e-tron, Q3 Sportback, Q7, A3 Sedan, A6, and SQ8.  

For those with a need for speed, the Audi Performance Suite is a dedicated motorsport showcase, featuring a selection of high-performance Audi Sport models and a rotating exhibit of Audi’s legendary race cars.  

Two cutting-edge Audi Sport Racing Simulators allow visitors to experience the adrenaline of an Audi RS model on the track. And when the sun sets, this space transforms into a speakeasy bar, serving up classic and reimagined cocktails.

Audi Singapore has partnered with Burnt Ends Hospitality Group to create Audi x Burnt Ends Bakery, an all-day café located within the showroom. Inspired by Audi’s German heritage, the café serves up a menu of sweet and savoury delights, along with an interactive coffee brew bar featuring a signature drinks menu.  

For those looking to wind down after a day of Audi immersion, the speakeasy bar (also managed by Burnt Ends) offers a curated cocktail experience.

Audi’s connection to golf runs deep, and the quattro Golf Lounge, created in partnership with Trackman, pays homage to over three decades of the celebrated Audi quattro Cup.  

Visitors can enjoy state-of-the-art Trackman iO golf simulators paired with TaylorMade golf gear, offering an immersive virtual golf experience that aligns with the sport’s growing popularity in Singapore.   

Visitors can expect dedicated consultation areas, an exclusive private lounge, and interactive digital displays, allowing them to explore Audi’s latest models with unparalleled levels of personalisation.  

Adding to the immersive atmosphere, Audi Singapore has partnered with Bang & Olufsen. The Audi Performance Suite is outfitted with Beolab 28 stereo speakers, while premium furnishings and accessories from BOLIA further elevate the luxurious yet sustainable aesthetic.

The Audi House of Progress Singapore is located at 18 Cross Street, Cross Street Exchange (S048423). It officially opens to the public on 15 February 2025, operating daily from 10 AM to 7 PM.

The Audi x Burnt Ends Bakery will serve guests from 8 AM to 4 PM, while the speakeasy bar will open from 5 PM until late.  

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This new bakery is set to open in the new Audi House of Progress Singapore at Cross Street Exchange.

The menu will include classics like German pastries, Bavarian beer-battered waffles, freshly baked pretzels, and a unique currywurst variant.

Chef-owner Dave Pynt of Burnt Ends is excited about this unique venture. “Adding Burnt Ends Bakery to the Audi House of Progress turns a visit into a lively, memorable experience,” he says.

The bakery’s decor will also pay tribute to this special partnership. Designed by Emma Maxwell Designs, the space will feature Audi’s iconic motifs blended seamlessly with Burnt Ends’ design language.

In early 2025, when the bakery opens its doors to the public, every Audi owner who drops by with their car keys will receive exclusive discounts. Even if you’re not an Audi driver, the space will welcome you with open arms and open ovens.

Markus Schuster, managing director of Audi Singapore, also hinted at more collaborations on the horizon, saying, “We want this to be the start of a series of experiences that highlight the intersection of luxury, innovation, and lifestyle.”

And with Burnt Ends’ parent company, Unlisted Collection, in the mix, there’s plenty of room for future partnerships that could bring even more culinary surprises.

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