Building on the success of the highly regarded TURANZA T005A, the new TURANZA 6 represents a significant leap forward in ride refinement.

Bridgestone has re-engineered its compound, tread pattern, and tyre structure based on direct customer feedback. The result is an 8% reduction in noise levels and an 8% boost in ride comfort, making it one of the quietest and most luxurious tyres in its class.

More impressively, its wet grip has improved by 14%, giving drivers greater confidence in challenging road conditions.

Perfectly suited for EVs

With the global shift towards electrification, Bridgestone has ensured that the TURANZA 6 is EV-ready from the start. It addresses common EV concerns, including range anxiety and durability.

Thanks to its low rolling resistance, the tyre helps extend battery life, allowing EV drivers to travel further on a single charge. Additionally, it boasts enhanced wear resistance to cope with the increased weight and instant torque of electric vehicles.

Since EVs operate in near silence, Bridgestone has fine-tuned the TURANZA 6 to minimise road noise, ensuring a serene and comfortable ride.

Commitment to sustainability

The TURANZA 6 was developed with an eco-conscious approach, reducing the use of newly sourced raw materials and extending the tyre’s lifespan. This translates into a 16% reduction in CO₂ emissions at the raw material stage and a 13% drop in CO₂ emissions per kilometre during use, thanks to its lower rolling resistance. 

Seigo Hata, Vice President of Sales & Marketing at BSAPIC, expressed the brand’s excitement about this new milestone: “As part of Bridgestone Group’s Mid-Term Business Plan (2024-2026), we are doubling down on value creation, strengthening our premium passenger car tyre segment under the concept of ‘Create Good Tyres.’”

“The Bridgestone TURANZA 6 is a key part of this journey, combining exceptional performance with sustainability-driven features. We believe this flagship tyre will redefine what drivers expect from a luxurious, comfortable, and quiet driving experience,” he added.

The Bridgestone TURANZA 6 will be available in select Asia Pacific markets from early 2025, covering a wide range of sizes from 15 to 20 inches to fit various passenger vehicles. Market-specific size availability may vary.

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The race required participants to pilot a Lamborghini Huracán STO around the fictional Hakone Grand Prix, a track inspired by the challenging landscapes of Japan’s Lake Ashi. The course featured a combination of flat-out speeds on long straights, wide sweeping turns, and a breathtaking view of Mount Fuji, making it a test of both nerve and technical skill.

“Bridgestone is proud to be collaborating with Forza Motorsports in this competition, and we are even more proud that one of the fastest timings have come from Singapore. Xing Han raced, and made it to the top! His impressive lap time was among some of the fastest in Asia Pacific.” Said Lennard Kwek, Head of Marketing & Communications at Bridgestone China, India & Asia Pacific.

Xing Han, a seasoned sim racer from Singapore, clocked the fastest time of 1:18:46, outpacing numerous competitors to secure his victory. For his outstanding performance, he was awarded a Lamborghini Edition SecretLab chair, along with exclusive Bridgestone merchandise.

At a prize-giving ceremony held at the Lamborghini Singapore showroom, Xing Han was also given a thrilling taxi ride in the latest Lamborghini Revuelto, the Italian brand’s flagship V12-powered hybrid supercar that is equipped with Bridgestone POTENZA Sport tyres. The experience allowed him to feel the raw power and agility of a real Lamborghini—an exciting contrast to the virtual experience that had earned him his prize.

Reflecting on the competition, Xing Han shared, “This competition was exceptionally interesting as drivers had access to each other’s timings and data, which allowed me to keep pushing myself to do better. It was a unique challenge that required constant adaptation and a deep understanding of both the car’s dynamics and the track’s intricacies.”

An avid sim racer with over seven years of experience, Xing Han is no stranger to the competitive world of virtual motorsports. “Having a chance to hear an actual Lamborghini was certainly different from hearing it via headphones during my race attempts,” he said, smiling. “This prize-giving ceremony was unlike any I’ve ever experienced. The thrill of sitting in a Lamborghini, hearing its engine roar in real life—it was an incredible reward that added another dimension to my journey as a sim racer.”

With this win, Chua Xing Han has solidified his reputation as one of Singapore’s top virtual racers. His victory in the Bridgestone Rivals competition not only highlights his skill and dedication but also emphasises the growing popularity and recognition of sim racing as a legitimate and thrilling motorsport.

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With the “Bridgestone Rivals: Race to the Top competition”, Bridgestone will be the first tyre manufacturer to partner with Forza Motorsport, featuring participants racing the iconic Lamborghini Huracán STO on the Hakone Grand Prix within the game.

From 20 June 2024 to 10 July 2024 (UTC), eligible racers can compete in the “Bridgestone Rivals: Race to the Top” event to unlock an exclusive in-game Bridgestone Racing Suit and set their fastest time to stand a chance to win attractive prizes worth up to USD$1,000. 

Within the game, racers will be taking on the virtual Hakone Grand Prix. Surrounded by the sublime beauty of the Japanese countryside on the shores of Lake Ashi, the circuit is a futuristic showcase for flat-out speed with long straights, wide turns, and a few heavy braking zones.

The final winners will be announced based on the fastest lap time recorded at each participating location, spanning Malaysia, Singapore, Indonesia, Vietnam, Thailand, Australia, New Zealand, Taiwan, and South Korea.

“We are very excited to embark on this partnership with Forza Motorsport. It is an incredible opportunity to connect with a new generation of motorsports enthusiasts and create memorable experiences in motorsport among people of all ages and abilities,” said Lennard Kwek, Director, Brand Marketing & Communications, BSAPIC.

To participate in “Bridgestone Rivals: Race to the Top,” participants with an active Game Pass subscription and/or who own the Forza Motorsports game can register their interest here from 20 June 2024 to 10 July 2024 (UTC).

To find out more about “Bridgestone Rivals: Race to the Top” and how to participate, visit their website.

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