The event followed the global success of Kia EV Day 2023; distributors, media, and stakeholders gathered to witness the unveiling of two standout models: the Kia EV3, and the futuristic Concept PV5.

Kia EV3

If the EV9 was Kia’s audacious debut into the electric SUV space, the EV3 is its more approachable sibling. Set to launch in select Asia Pacific markets in 2025, the EV3 is built on Kia’s E-GMP platform. 

Boxy rear fenders and a sloping roofline ensure it stands out, while its performance credentials, including Electric Dynamic Torque Vectoring Control (eDTVC) and advanced driver assistance systems, signal a vehicle designed to handle with grace and confidence. 

Kia Concept PV5

The Concept PV5 is what Kia terms a “Platform Beyond Vehicle” (PBV), a term to describe its vision for adaptable, purpose-built mobility. Whether ferrying passengers in a ride-hailing service, delivering goods, or accommodating adventure seekers, the PV5 adapts with ease.

Its simple yet robust design emphasises functionality, while advanced spatial and software technologies ensure a customisable experience.

Commitment to Customer Experience

Ki Seok Ahn, President & CEO of Kia Asia Pacific HQ, summed up the brand’s direction succinctly: “Our inaugural Asia Pacific region EV Day is a testament to Kia’s unwavering dedication to sustainable mobility. By prioritising a customer-centric approach, we’re not just meeting consumer demands but shaping a greener, more innovative future.”

To back this ambition, Kia plans to establish six global EV production bases by 2025, aiming to sell 1.6 million EVs annually by 2030. This includes expanding hybrid and PBV offerings, and ensuring a versatile lineup for diverse markets.

Kia’s EV strategy isn’t limited to what happens on the road. The brand is also focusing on enhancing customer experience across all touchpoints, from the showroom to the digital interface and even at home. Premium, personalised technologies are at the heart of this transformation.

For more details on Kia’s latest innovations, visit Kia’s official website.

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Cruising down the boulevard in a sleek, all-electric crossover. That’s the promise of Kia’s latest model, the EV3, as it joins its’ EV lineup.

Range anxiety is a thing of the past, with the EV3 boasting 600km of range on its Long Range variant. It overshadows the EV6’s 506km, thanks to the E-GMP platform – a foundation it shares with the Ioniq 5.

This setup supports an impressive 81.4kWh battery, while the Standard model packs a 58.3kWh pack.

Either variant will come equipped with a 201bhp electric motor, pushing out 283Nm of torque. Good for a 7.5 second 0 to 100km/h time. Despite its boxy stature, the car boasts a drag coefficient of 0.26, helping to improve overall range.

On that note, drawing design cues from the EV9, it sports vertical headlights and a clean, confident front facade.

Its long, sloping roofline culminates in a practical hatchback-like tailgate, optimising interior space. And for those who prefer a touch of rugged charm, the GT-Line variant offers an adventurous twist with contrasting body trim pieces.

The interior of the EV3 has a gigantic nearly 30-inch widescreen display that merges with a 12.3-inch cluster and AVN display, complemented by a 5.0-inch air-conditioning panel.

The centre console can also transform into a work surface, and recycled fabrics adorn the dashboard and door trims.

Kia’s new streaming service is powered by LG’s Automotive Content Platform, with access to in-car gaming and customisation apps through the Kia Connect Store. With 460 litres of boot space, the EV3 is decently practical too.

Set to launch in Korea in July 2024 and to arrive in European and Asian markets shortly after, the Kia EV3 seems like it’ll be a hit with EV enthusiasts.

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