From 2 to 10 August 2025, Audi’s flagship space at 18 Cross Street will be transformed into a colourful public gallery thanks to a collaboration with Mediacorp’s “Design Pompipi” contest.

In the spirit of “Building Our Singapore Together”, the showcase champions local designers and aspiring young artists, inviting visitors to walk through a celebration of imagination, culture, and progress.

Parked at the centre of the experience is the all-new Audi Q6 e-tron, its sleek lines now adorned with the winning design of Jacqueline Ong. Her creation, bursting with vibrant strokes and Singaporean flavour, wraps the SUV in a visual story that speaks to moments of unity, nostalgia, and optimism.

“Everything’s coming together in the most exciting way, like a long-held dream bursting to life at the right moment,” Jacqueline shares.

Audi’s weekend festivities (happening on 2–3 and 9–10 August from 10am to 6pm) promise hands-on activities that are as heartwarming as they are interactive. Fancy penning your dreams into an Audi-themed time capsule? You can. Want to fold a Singapore flag or relive childhood memories with a paper cone of kacang putih? Sorted.

There are also Audi SG60 Blind Boxes, limited-edition tote bags adorned with one of the 12 winning artworks.

Audi’s House of Progress lives up to its name, because progress, in this case, isn’t defined by horsepower or kilowatts, but by ideas and collaboration. It’s a gallery, a playground, and a love letter to the city we call home.

So, whether you’re an art enthusiast, a car lover, or just someone looking to soak in the National Day spirit without the fireworks and crowds, make your way down to 18 Cross Street.

There’s no better way to honour SG60 than to experience the very creativity that drives it.

Audi House of Progress

Location: 18 Cross Street, Singapore 048423
Dates & Times: 2–10 August 2025 | 10am – 7pm
Weekend Activities: 2–3 & 9–10 August 2025 | 10am – 6pm

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Located at Cross Street Exchange, this is a multi-sensory lifestyle destination that integrates performance, lifestyle, sports, and even fine dining into one seamless experience.

The doors officially open to the public on 15 February 2025, marking a milestone for Audi Singapore’s direct-to-consumer business model.

Positioned between Singapore’s bustling Central Business District and the historic Chinatown precinct, the Audi House of Progress is designed to be a meeting point for enthusiasts, customers, and the simply curious. This space breaks the traditional showroom mould, bringing visitors into Audi’s world through curated events, exclusive experiences, and immersive brand storytelling.

“With the grand opening of Audi House of Progress Singapore, we’ve reached a defining moment in our transformation journey,” said Markus Schuster, Managing Director of Audi Singapore.

“Singapore is the first Audi market globally to fully transition to a direct-to-consumer model, and this new space positions us perfectly for this new era. Our customers remain at the centre of everything we do, and we are excited to elevate the Audi experience to new heights.”

To mark the grand opening, visitors will get an exclusive first look at the all-new Audi A5, making its Singapore debut. It officially launches in Q2 2025.

Beyond the A5, the showroom also features a rotating line-up of Audi’s finest, including the RS Q8 e-tron alongside the Audi Q4 e-tron, Q6 e-tron, Q3 Sportback, Q7, A3 Sedan, A6, and SQ8.  

For those with a need for speed, the Audi Performance Suite is a dedicated motorsport showcase, featuring a selection of high-performance Audi Sport models and a rotating exhibit of Audi’s legendary race cars.  

Two cutting-edge Audi Sport Racing Simulators allow visitors to experience the adrenaline of an Audi RS model on the track. And when the sun sets, this space transforms into a speakeasy bar, serving up classic and reimagined cocktails.

Audi Singapore has partnered with Burnt Ends Hospitality Group to create Audi x Burnt Ends Bakery, an all-day café located within the showroom. Inspired by Audi’s German heritage, the café serves up a menu of sweet and savoury delights, along with an interactive coffee brew bar featuring a signature drinks menu.  

For those looking to wind down after a day of Audi immersion, the speakeasy bar (also managed by Burnt Ends) offers a curated cocktail experience.

Audi’s connection to golf runs deep, and the quattro Golf Lounge, created in partnership with Trackman, pays homage to over three decades of the celebrated Audi quattro Cup.  

Visitors can enjoy state-of-the-art Trackman iO golf simulators paired with TaylorMade golf gear, offering an immersive virtual golf experience that aligns with the sport’s growing popularity in Singapore.   

Visitors can expect dedicated consultation areas, an exclusive private lounge, and interactive digital displays, allowing them to explore Audi’s latest models with unparalleled levels of personalisation.  

Adding to the immersive atmosphere, Audi Singapore has partnered with Bang & Olufsen. The Audi Performance Suite is outfitted with Beolab 28 stereo speakers, while premium furnishings and accessories from BOLIA further elevate the luxurious yet sustainable aesthetic.

The Audi House of Progress Singapore is located at 18 Cross Street, Cross Street Exchange (S048423). It officially opens to the public on 15 February 2025, operating daily from 10 AM to 7 PM.

The Audi x Burnt Ends Bakery will serve guests from 8 AM to 4 PM, while the speakeasy bar will open from 5 PM until late.  

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Teaming up with long-time partner Premium Automobiles Pte Ltd, Audi is launching the highly anticipated Audi House of Progress Singapore. This immersive lifestyle hub, along with a brand-new online sales platform and a lineup of new electric models, is Audi’s way of redefining the car-buying experience in the Lion City.

By the end of 2024, Audi will unveil its new flagship space, the Audi House of Progress Singapore.

Not only will you be able to test drive and purchase current and future Audi models, but you’ll also be able to enjoy an elevated dining experience, take part in curated events, and join exclusive gatherings.

Markus Schuster, Managing Director of Audi Singapore, sums it up nicely: “2024 is a pivotal year for Audi in Singapore. The Audi House of Progress Singapore will mark our commitment to innovating and refining the customer experience, staying ahead of evolving consumer needs.”

He adds that we can expect even more exciting updates in the coming months as Audi continues to roll out new models and redefine automotive retail in Singapore.

Soon, Audi will launch an online retail platform, giving customers another option to explore and purchase their dream Audi. This would bring a full suite of customisation tools, real-time stock checks, financing options, insurance packages, and even trade-in features right to your screen. The first model to go live on the platform will be the Audi Q4 e-tron, with other models following closely behind.

Even as Audi makes strides in digital retail, it hasn’t forgotten the importance of a strong physical presence. Premium Automobiles Pte Ltd, which has been Audi Singapore’s trusted aftersales partner for years, will continue to handle all aftersales services.

“We are dedicated to providing the highest standards of aftersales service to continue meeting the needs of Audi’s customers,” says Hadi Widjaja Tanaga, President of Premium Automobiles Pte Ltd.

As we wait for the new space to open its doors, the Audi Centre Singapore remains fully operational, offering test drives and in-person experiences. And if you’re eager to get behind the wheel, look out for a series of Audi roadshows happening across the island in the coming months. 

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