After nearly seven years running JLR Taiwan, he leaves behind a market he helped rewire, from establishing the business as a national sales company to lifting brand equity and customer experience across the touchpoints that actually matter: showroom, service bay, and everything in between.

His new brief is to deliver the House of Brands strategy (Range Rover, Defender, Discovery, Jaguar) across 15 of the world’s most distinctive markets, each with its own definition of “modern luxury”.

“It’s a privilege to take on this role with JLR for the Asia Pacific Region, a region of incredible opportunity and complexity. As we navigate ongoing economic shifts and evolving definitions of luxury, our focus is clear: to deepen the emotional resonance of our brands with clients through curated modern luxury experiences. That means going beyond the product to create meaningful connections, foster trust and build long-term value for our clients and partners.”

Garth Turnbull, Managing Director of JLR, Asia Pacific Region

Turnbull joined JLR in 2011 as a Regional Business Manager in Australia, later serving as Commercial Manager in the Asia Pacific Office.

His appointment clicks neatly into JLR’s Reimagine arc; sustainability-rich modern luxury, carbon net-zero by 2039, and a runway of electrification where every brand gets a pure electric model before the decade’s end (with Jaguar going fully electric).

With Turnbull at the tiller, the Asia Pacific chapter looks set to read with clarity, confidence.

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With the Tata Communications MOVE platform, JLR’s future vehicles will be continuously connected, always evolving, and ready for the digital world.  

From London to Ladakh, New York to New Zealand, JLR’s next-generation vehicles, built on its new Electric Modular Architecture (EMA), will have seamless, uninterrupted connectivity across 120 countries.

Benefits for JLR drivers include Real-time vehicle tracking, more frequent and faster over-the-air (SOTA) updates, better integration with media streaming and in-car applications, and a highly secure and reliable data exchange.

“JLR was the first luxury manufacturer to introduce a dual-modem, dual-eSIM system with the launch of the Defender in 2020,” said Mark Brogden, Director of Digital Product Platform Off-Board at JLR.  

“Now, with Tata Communications, we’re taking another step forward, offering continuous connectivity, seamless updates, and smarter vehicle features that evolve over time.” 

According to Marco Bijvelds, Vice President and Global Head of Tata Communications MOVE, this partnership is about future-proofing the driving experience.  

“The automotive industry is rapidly evolving to meet the ever-changing demands of customers. Our digital infrastructure has already enabled seamless connectivity across all of JLR’s global production sites, and now, we’re powering their journey into fully software-defined vehicles.” 

“The insights gained from this data exchange will not only enhance JLR’s offerings but also create new revenue streams by enabling more personalised customer experiences.” 

The modern automotive landscape is shifting from hardware-focused engineering to software-defined vehicles. This partnership between JLR and Tata Communications is a major milestone, ensuring that connectivity, intelligence, and digital services become an integral part of the driving experience.  

With fully connected SUVs hitting the road in 2026, the future might be about driving a machine that is constantly learning, evolving, and improving.  

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Four distinct colour tones can be selected by prospective customers – Blue Nebula Matte, Ligurian Black Gloss, Marl Grey Gloss, and Sunrise Copper Satin.

Each theme has been curated by blending paint colourways with carbon fibre finishers and SV Performance seats.

Clients have the choice of innovative knit textiles or Windsor leather, plus exclusive branding on the front splitter, centre console, treadplates, and puddle lamps.

Inside, exclusive SV Performance Seats with integrated headrests, carbon fibre backboards, and illuminated SV logos offer comfort with heating, cooling, and massage functionality.

The redesigned steering wheel features more pronounced thumb grips, a thicker rim, and an illuminated SV Mode button. A short press puts the vehicle into SV Mode, while a long press opens the Configurable Dynamics menu.

Geraldine Ingham, Managing Director at Range Rover, said: “What makes the Range Rover Sport SV so desirable is its unique combination of dynamic performance, modern sporting luxury design, cutting-edge sensory technology, and breadth of capability.”

The Range Rover Sport SV boasts 626hp and 750Nm from its 4.4-litre Twin-Turbo mild-hybrid V8 engine, clocking the century sprint in just 3.8 seconds and reaching a top speed of 290km/h.

Such performance is supported by advanced technologies, including a sensory audio system with “wellness benefits”. Not sure why you would need those wellness benefits, but JLR has included them.

The airflow-enhanced design delivers a grounded aesthetic, with functional carbon bits throughout. For those who crave even more, specially designed Michelin Pilot Sport S 5 summer tyres extend the car’s cornering capability.

For those who wish to stand out, the Range Rover Sport SV Edition Two might be something you can probably keep in your “maybe I’ll order this” list.

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Jaguar Land Rover (JLR) has recently announced a new partnership with Tata Communications, the global commtech (communications technology) player, to future-proof its digital transformation and pave the way for new standards such as Industry 4.0 and advanced analytics.

JLR is on a mission with its Reimagine strategy, and Tata Communications is stepping into the ring with its cloud-first, software-defined wide area network (SD-WAN) tech.

This is set to turbocharge JLR’s supply chain, making it sleeker and more secure. And this partnership isn’t just about fancy tech jargon; it’s about saving time, boosting resilience, and flexing agility muscles to meet production demands.

JLR’s predicting some serious cost savings and business benefits, thanks to Tata Communications’ network makeover, scheduled to launch by 2025.

Tony Battle, JLR’s Group Chief Digital and Information Officer, says “Moving to SD-WAN means we can use AI powered automation to predict vulnerabilities, proactively intervene, prevent issues and perform more effectively on a global scale across our network.”

Sumeet Walia, Tata Communications’ Executive Vice President and Chief Sales & Marketing Officer, also added that “As the industry rapidly evolves, it’s an exciting time to further strengthen our relationship and support its digital transformation strategy. Tata Communications is deploying a ‘digital fabric’… delivering a seamless flow of data to enrich key aspects of the business ecosystem.”

This isn’t the first time JLR and Tata Communications have collaborated too. Their previous involvement consisted of Tata Communications MOVE platform, powering connected car solutions in over 600,000 JLR vehicles.

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Jaguar Land Rover has recently announced that it will now rebrand its name, being recognised henceforth as JLR. This rebranding aims to shift more focus onto the four subbrands it currently has in its arsenal.

The four subbrands in question are Range Rover, Discovery, Defender and Jaguar.

This change of strategy is all in a bid to reposition JLR as a house of brands. As quoted by Gerry McGovern, JLR’s chief creative officer “Our ultimate ambition is to build truly emotionally engaging experiences for our clients that, over time, will build long-term high equity for our brands and long-term sustainability for JLR.”

Financial motivations

This sudden rebranding appears to be motivated by JLR’s struggle in recent years to separate its large model lineup, and the rebrand is an attempt to create more distinct personalities between its vehicles.

With the updated branding, each Land Rover category is essentially being turned into a fully-fledged brand, further joined by Jaguar.

What’s going to happen to Land Rover?

Land Rover has been a British staple for the better part of half a century, and the absence of its name in the rebranding has already caused a storm on social media in the United Kingdom.

JLR has since confirmed that the name would still continue to live on as a badge on its SUVs. So then, what’s all the fuss about with the rebrand in the first place..? Doesn’t that make things a tad more confusing?

In any case, JLR has already put forth plans to repurpose its U.K. showrooms to incorporate these new changes. The major dealers will continue to stock all of JLR’s current models, while smaller outlets may only feature a few subbrands on sale.

This has already caused some controversy over the pond, where some dealerships in the United States of America have been asked to give up their Jaguar franchises due to the company transitioning to a heavily electrified future.

For our sunny shores, no changes have been enacted yet, and it will likely be business as usual, since Wearnes Automotive holds dealership status for both brands.

Just remember, it is now JLR, not Jaguar Land Rover.

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