LEGOLAND® Malaysia Resort has officially opened Asia’s first LEGO® Ferrari Build & Race attraction.

It is a full-fledged, purpose-built attraction in the IMAGINATION Zone, designed to let children (and the parents who pretend they’re “just helping”) build, test, race, and even virtually compete in their very own LEGO Ferrari.

And just so nobody forgets the scale of it all, the centrepiece is the world’s first life-sized LEGO® Ferrari F50, constructed from a staggering 421,652 LEGO elements, weighing 1,603kg and taking 1,306 hours to complete.

“This experience captures the essence of both LEGO and Ferrari; creativity, innovation, and excitement. All brought to life in a way families can enjoy together,” said Cs Lim, Vice-President of LEGOLAND Malaysia Resort. “We’re proud to bring this world-class attraction to Malaysia, and to be the first in Asia to do so.”

Five Zones, One Red-Blooded Idea

The LEGO Ferrari Build & Race is laid out like a race weekend.

1. Ferrari Garage
This is where the emotions start. Guests step into a mini Ferrari world, complete with memorabilia, nuggets of racing history and, of course, that show-stopping life-sized LEGO® Ferrari F50. For the kids, it’s magic. For the grown-ups, it is nostalgia brought to life in bricks.

2. Build Zone
Here’s where imagination takes the wheel. Visitors get to design and assemble their very own LEGO Ferrari race car from scratch. No two cars will ever look the same because no two builders ever think alike.

3. Test Zone
What is a racecar without data? The attraction lets you send your creation over three different tracks, each created to challenge different aspects of the car. Too tall? Too heavy? Too many spoilers? You will find out very quickly.

4. Virtual Race Zone
Guests can scan their physical LEGO car and take it to the digital track, racing on a virtual version of Ferrari’s famed Fiorano circuit in Italy. You can customise, compete and even celebrate on the winners’ podium.

5. DUPLO® Build Area
Because the under-fives must never feel left out, there is a safe, soft-brick corner for future engineers. Start them young, as they say.

“Ferrari has always stood for performance, passion and excellence. The LEGO Ferrari Build & Race attraction is a fun, interactive way to share that spirit with new generations,” added Benoit Montaigne, Global Creative Manager Experience at Ferrari.

A Tourism Win for Johor

The launch was officiated by Johor Menteri Besar, YAB Datuk Onn Hafiz Ghazi. It strengthens LEGOLAND Malaysia’s position as Southeast Asia’s ultimate family destination and comes at an excellent time, right ahead of Visit Johor Year 2026 and Visit Malaysia Year 2026.

With over 420,000 bricks, a hero car unlike anything else in the region, and an experience that blends hands-on building with digital play, the attraction is well placed to become a must-visit for school holidays, short weekend trips from Singapore, and frankly, anyone who has ever secretly wanted to build a Ferrari and race it.

So, start your engines and your imagination. Asia’s first LEGO® Ferrari Build & Race is open, loud, and wonderfully red.

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The LEGO Group has partnered with Lazada to host LEGO LazMall Super Brand Day on May 18. This 24-hour shopping event invites customers to ‘Dream It, Build It’ by making their dream cars real with these enticing LEGO vehicle sets.

In line with the upcoming Fast X movie, customers can look forward to exclusive LEGO Fast & Furious starter kits. The top three spenders who purchase one or more of the LEGO Fast & Furious sets on LEGO LazMall will also stand to win movie tickets to the latest iteration in the Fast & Furious Saga.

Dream It, Build It!

The LEGO Group is also running its ‘Dream It, Build It!’ social contest from now until 18 May to encourage families to build their dream LEGO vehicles together, using LEGO bricks from any LEGO sets.

In order to participate, participants are required to:

• Take a photo of their dream LEGO Vehicle build
• Share the idea behind their design in a post with a caption
• Include the hashtags (#LEGOSG) and (#LEGOSGDreamItBuildIt)
• Tag @lazada_sg to submit their entries on either Facebook or Instagram

The top three winners with the most creative builds stand to walk away with prizes worth at least SGD 300, while 10 consolation winners stand to receive up to SGD 150 worth of prizes, courtesy of The LEGO Group and Universal Group.

In conjunction with LEGO’s LazMall Super Brand Day, there are also LEGO Vehicles-themed in-store activations happening on selected weekend afternoons from April 8 to May 28 in selected LEGO Certified Stores and Toys“R”Us stores.

Participants can try out the new Dream Car Generator game on iPads and engage in hands-on interactive play experience with a LEGO Vehicles set.

Upon completing both vehicle-themed checkpoints and sharing a video of the play experience on social media with the hashtags #LEGOSG and #LEGOVehicles2023, participants can redeem a free LEGO polybag on a first-come, first-served basis.

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