Over three years, the marque is donating around €1.8 million, an amount symbolically tied to 356 wishes, a nod to the original Porsche 356.

“At Make-A-Wish International, we believe in the life-changing power of a wish,” says Luciano Manzo, President and CEO of Make-A-Wish International. “A wish is more than a moment of joy. It creates lasting ripple effects of hope, strength, and resilience for children with critical illnesses and their families.”

That sentiment is mirrored in Stuttgart. “Social responsibility is firmly anchored in Porsche culture,” adds Verónica Sapena-Mas, Director Funding Projects at Porsche AG. “Together with Make-A-Wish, we want to give children and their families something positive to focus on in difficult times.”

Carlos, five, from Mexico City, lives with leukaemia and longed to see the sea. In Cancún, between sandcastles and Riviera Maya adventures, he watched the ocean meet the sky for the first time.

Qing, four, from Guizhou, who has melanoma skin cancer, is captivated by speed but on rails. A day at the Chinese Railway Museum in Beijing became a whistle-stop tour from steam to bullet trains.

Marta, 16, from Lisbon, chose to jump (literally), ticking off a parachute dive that transformed nerves into courage mid-cloud. “Today I had the incredible opportunity to fulfil a very special wish,” she said.

Caleb, 15, from Atlanta, chased winter to the Rockies: husky sleds, snow-tube runs, and the quiet hush of a national park under fresh powder; a family memory-maker in slow motion.

Closer to home, five-year-old Faris in Singapore, who lives with West syndrome, wished simply for a birthday to remember on Sentosa. A Porsche ride to a hotel, a decorated room, a cake, and a day framed by gratitude, proof that joy often hides in the “little” details.

A wish is more than a postcard moment. It’s a reset button, a breather, a reminder that life can still surprise you kindly. Porsche, so often associated with engineering finesse and motorsport theatre, is applying the same clarity of purpose to the road that really counts: the one families travel together when the journey gets hard.

If the company’s target of 356 wishes is an homage to the car that started it all, then the outcome is fitting: thousands of small, perfect apexes in the corners of children’s lives.

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The Audi A3 Festival, which is open to the general public, aims to bring together customers, family, and friends to celebrate the festive season, while also giving back to the community. 

In conjunction with Make-A-Wish Singapore, Audi will be setting up an interactive virtual Christmas tree* at Audi Centre Singapore. Visitors will be able to make digital donations – which will adorn the tree with unique ornaments and personal wishes.

All proceeds will directly support the beneficiaries of Make-A-Wish Singapore, and be acknowledged on the foundation’s digital channels. 

The two-day event will also feature exclusive, limited-time car offers for on-site visitors, including promotional rates for monthly repayments, down payments and trade-ins for the Audi A3.

Complimentary food & drinks from renowned vendors like Hello Arigato, Folks and Stories and The Fat Kid Bakery will be available while stocks last. Event partner Carlsberg Singapore will also be offering their signature Alcohol-Free Beer, the Carlsberg 0.0 Pilsner & Wheat, at the venue.

Location: Audi Centre Singapore (Level 4), 281 Alexandra Road, S159938
Date: 4 – 5 November
Time: 12 pm – 6 pm 

*The virtual Christmas tree will be on display from 30 October onwards. Other than visiting the showroom, donations can also be made via this .

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