As with any product or item you purchase in your life, the price point does play a lot in your eventual decision-making. This is true for cars too in Singapore, yet there are countless reasons why your car might be priced differently from the next customer. It could even be down to potential hidden discounts and bargains that you must actively seek out, and this causes a lot of uncertainty among prospective buyers.

Well, Borneo Motors Singapore (BMS), the official dealer for Toyota, wants to change that. The company is introducing a new ‘Toyota Price Promise’ system, which it claims is a commitment from Toyota to present a single drive-away price to customers. This price can stem from any sales channel, be it online or in-store at the showroom, at a single point in time.

The goal of this new scheme is to provide customers with a transparent pricing model for Toyota car purchases in Singapore.

BMS has already started this Toyota Price Promise initiative on 21st April 2023. It claims customers are receiving “full transparency of the value they’re getting with the car of their choice; they can buy their desired Toyota car and have the confidence and reassurance that the price advertised, regardless of purchase channel, is what they will get.”

In other words, whether online or on the showroom floor, you’ll be getting the exact same deal as the customer before and after you, with no possibility of squeezing out any additional bargains.

Following in the footsteps of other auto manufacturers like Tesla, Toyota is also going big on its digital retail presence. Borneo Motors now has a new ‘Build and Price’ function on Toyota’s website, enabling customers to configure their desired cars and calculate estimated monthly payments with an online financial calculator.

Customers can also reserve a car, leave any enquiries and complete a full transaction without ever leaving the house, providing additional convenience to those who wish to pick up a new set of wheels.

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A lot of you might be wondering then, what does this entail for future customers, and how will BMW cars be priced?

To clarify any doubts potential customers might still harbour, BMW Asia has released a reference guide to make owning and buying a BMW simpler. This guide serves to answer questions pertaining to both new and existing customers.

BMW Asia states that both official dealers, Performance Motors Limited and Eurokars Group, will operate as usual and retail the same range of vehicles, from BMW i to BMW M, including warranty and servicing.

Servicing Packages

All servicing and warranty packages purchased are sold by either BMW AG or BMW Asia. As a customer, this means that they can be utilised with any authorised dealer. In other words, there are no repercussions, and you are free to choose the dealer that is right for you! 

As of 1 October 2022, all new BMW customers will also be provided with a five-year BMW Service Inclusive Plus and BMW Extended Warranty at no additional cost. With these new developments, existing BMW customers can now have their vehicles serviced and maintained at any of the following authorised service centres:

Performance Motors Limited

• Sime Darby Performance Centre (303 Alexandra Road, Singapore 159941)
• Sime Darby Business Centre (315 Alexandra Road, Singapore 159944)
• East Coast Centre (280 Kampong Arang Road, Singapore 438180)

Eurokars Group

• Eurokars Auto (29 Leng Kee Road, Singapore 159099)
• Eurokars Aftersales Centre with BMW-certified body and paint shop (27A Tanjong Penjuru)

Customers are advised to contact each centre beforehand to book an appointment that best suits their schedule. For greater convenience, a new ‘Collect and Delivery’ service is also now being offered, which sees both dealers collecting and delivering vehicles to customers’ preferred locations.

As for used BMW vehicles, both dealers will accept trade-ins and retail pre-owned vehicles. Prospective customers can head down to the following locations to check out their inventories:

• Performance Premium Selection Limited East Coast (280 Kampong Arang Road, Singapore 438180) 
• Performance Premium Selection Limited Alexandra (315 Alexandra Road #01-01, Singapore 159944)
• Eurokars Pre-Owned (237 Alexandra Road, The Alexcier, #01-01, Singapore 159929)

For Eurokars Pre-Owned, the BMW Premium Selection will only be available beginning in the second half of 2023.

Missed the opening of the BMW Eurokars showroom? Catch up on the news with this article here!