Audi has launched the first-ever House of Progress exhibition here on our shores, and the star of the show was the new grandsphere concept that was unveiled for the first time. The exhibition also features various instalments centred around Audi’s modern-day EV line-up.

Not to be outshined, the new Audi Q8 e-tron and Q4 e-tron were also revealed for the first time, and both models will be on our roads in due course.

As the second instalment in Audi’s visionary sphere concept vehicle line-up, the Audi grandsphere concept challenges the boundaries of automotive design, presenting an interior that is reminiscent of a first-class lounge.

“Advancements in electric vehicles and autonomous technology have been transformative for designers, who are no longer limited by traditional constraints,” said Jason Battersby, Exterior Designer, Audi AG. “Inspired by a first-class flight, the Audi grandsphere concept combines luxury air travel with Level 4 autonomous driving. It realises a vision where form and function integrate beautifully, presenting an uncompromised ideal for future D-segment vehicles.”

In the coming weeks, House of Progress will not only be a vehicle exhibition but also play host to a series of thought leadership panel discussions. Featuring industry leaders across STEM, business, and sustainability, these sessions will facilitate conversations and uncover insights around effective leadership, breaking corporate barriers, mainstreaming Greentech and more. 

Additionally, in partnership with the House of Progress, Semi Permanent Festival of Creativity & Design will also host a series of events.

“Audi is poised for one of the biggest transformations in recent history around electric vehicles, autonomous driving and shared mobility,” said Marc-Andreas Brinkmann, Director of Experiential Marketing, Audi AG. “Our iconic House of Progress showcase, presented across the globe and now in Singapore, delivers Audi’s unique roadmap for the future of electromobility through a multi-layered and engaging experience.”

“House of Progress demonstrates Audi’s overarching commitment to electrification and premium mobility, and this will cascade across the coming months as we expand our electric vehicle offering in Singapore,” said Markus Schuster, Managing Director, Audi Singapore. “Both the Audi Q8 e-tron and Audi Q4 e-tron will enter the Singapore market in the very near future, and additional initiatives are also being planned for the coming years.”

Audi’s House of Progress will be open to the public every weekend from 31 March to 16 April 2023, 10am to 7pm. Admission is complimentary and tickets can be reserved online at this link on a first-come, first-served basis. Exclusive test drives are also available for booking, via the official House of Progress website.

More information on Audi House of Progress can be found here.

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When it comes to the future, Audi is looking well ahead, and its series of concept exhibitions around the world is key to it’s future-focused ambitions.

For the first time in Singapore, Audi will be debuting its House of Progress showcase from 31 March to 16 April 2023.

The exhibition will highlight Audi’s flagship models and include leadership panels and networking sessions. The main aim of the event is to shape perspectives on the future of premium mobility and sustainability.

Audi’s four core values are digitalisation, design, progress and sustainability, and the exhibition will include an instalment focused on Audi’s growing electric vehicle range.

New models will also be launched during this event. The hotly anticipated Audi Q8 e-tron and the Audi Q4 e-tron will make an appearance, set to enter the local market in the second half of 2023 and the first half of 2024 respectively. Other flagship Audi models like the Audi e-tron GT, Audi RS e-tron GT and Audi R8 will also be on display.

The exhibition will also feature the Audi Grandsphere concept car. It’s the second instalment in Audi’s lineup of visionary concept cars, and pushes the boundaries of design with a transformative first-class lounge interior, exuding the feeling of being on a private jet. 

Moving away from the automotive aspects of the event, Audi will also be hosting various luxury consumer brands and sustainability-focused organisations. These include the likes of Leica, The Hour Glass, Bolia and Bang & Olufsen.

“Singapore presents the ideal landscape for House of Progress, with the country’s unwavering commitment to the path of net zero,” said Markus Schuster, Managing Director for Audi Singapore. “House of Progress sets the stage for Audi to showcase our vision for a new future of sustainable mobility, as we transition to cleaner-energy models. By providing platforms to engage in meaningful conversations about the future, we are dedicated to bringing our customers along with us on this journey of progress”.

Interested? Audi’s House of Progress will be open to the public every weekend from 31 March to 16 April 2023, between the hours of 10 am to 7 pm. Admission is complimentary and tickets can be reserved online.

See you there!

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It all started with the first inception of Porsche’s ‘The Art of Dreams’. The series made its debut back in October 2021, and the art piece ‘Remember your dreams’ curated by French artist Cyril Lancelin found its way to our shores for the Singapore Art Week 2022. What made it even more special was that Singapore was its first and only Asian destination.

Now, in line with Singapore Art Week 2023, Porsche has yet again revitalised ‘The Art of Dreams’, this time with Chris Labrooy’s ‘Dream Big’ sculpture. 

Located within Gardens By The Bay, Chris Labrooy’s unique art installation stands at 3.5 metres tall and features a white 911 Carrera. The head and hand are meant to illustrate a child playing with a toy car, with the piece aiming to evoke a sense of nostalgia in those of us who have played with toy cars when we were younger.

The piece was originally situated on sand, but the Singapore version takes on a new twist with rubberised floors instead, a nod to the rubber playground floors found in our public housing estates. 

An avid Porsche enthusiast too, Chris Labrooy uses these cars as his inspiration to curate surreal digital artworks, often encompassing a bright and dreamy theme. Ever seen a 356 dunked into a pool? Now you have.

If you want to check these artworks for yourself, a select few of them are currently on display at the Mandala Club, Porsche Singapore’s new, albeit temporary, experiential brand space. This is a new partnership formed in order for Porsche Singapore to be able to connect with Porsche enthusiasts and owners alike in an inviting space. 

This is a trend we are starting to see in the automotive industry, with more brands catering to lifestyle spaces instead of the usual showroom-esque floor spaces such as those found in Alexandra and Leng Kee, which may intimidate some to enter.

Sharing the space with Chris Labrooy’s artworks, the main showpiece of the new Porsche Mandala Club is Daniel Arsham’s ‘Crystal Eroded Porsche 911 (992)’. One of his earliest works, the 911 illustrates his idea of ‘Fictional Archaeology’, imagining the car 1,000 years in the future.

Parts of the car are laden with quartz and pyrite crystals, and they give the impression of bits of bodywork being eroded away. The interior is decked in a gorgeous shade of khaki upholstery and has Daniel Arsham’s marked drawings scattered all over. Peer closer and the words ‘ARSHAM 3019’ are referenced, a nod to the ‘Fictional Archaeology’ concept.

Even though this is a one-off special, the paint and interior combo go perfectly together. Please Porsche, make this an option for buyers.

Of course, being an experiential brand space, one can walk in and purchase merchandise of both Arsham and Labrooy’s work. Proceeds from these items will go to SCAPE, which supports local and youth programmes for the creative arts, media and entertainment, as well as entrepreneurship. 

If you like to catch Chris Labrooy’s ‘Dream Big’ piece, the installation is on site from now until 15 January. Opening hours of Gardens By The Bay are between 5 am to 12 am daily.

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