The journey opened at BMW Welt and the BMW Museum. Participants were personally welcomed by Ms Ritu Chandy (Senior Vice President) and Mr Sebastian Ahlers (Regional Area Manager, BMW Group, Asia Pacific, Middle East, Eastern Europe and Africa).

“The PML BMW M Experience is true to our promise that once you become a BMW owner with Performance Motors, you will be entering an exclusive world of exceptional experiences beyond the sale. Whether it is a passion for the drive, a taste for exquisite cuisine, or a love for golf, we are focused on engaging our customers in meaningful ways that reflect their lifestyle interests.”

Mr Lawrence Tan, Managing Director, Performance Motors Limited (PML)

A first look at the Neue Klasse iX3

The customers were also provided an up-close encounter with the fully electric BMW iX3, the first model of the revolutionary Neue Klasse.

Salzburgring shakedown

The highlight of the trip was a shakedown at the 4.2-kilometre Salzburgring. Behind the wheel of the BMW M4 Competition, 13 drivers put precision to the test: timed slalom runs, double-lane changes, and controlled drifts. Each participant left not only faster but sharper, graduating with a BMW M Race Track Training certificate as proof.

Mr Tan added, “When someone chooses BMW, it is often because they have a deep appreciation for its precision, power, and sheer driving pleasure. We (Performance Motors) promise to bring more exciting drive experiences so that our BMW owners can fully indulge this passion, be it an exclusive racetrack adventure in Salzburg or curated convoy road trips to Malaysia.”

When the soundtrack is an S58 at full chat and the classroom is Salzburgring, you don’t mind repeating the lesson.

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But that’s exactly how the very first Auto Selection Breakfast Drive unfolded, also known as the All Access to Joy: Breakfast Drive Edition.

Organised by Auto Selection, a Sime Motors company known for accessible and well-priced pre-owned cars, this was a celebration of customers, community, and the simple joy of being on the open road.

A Morning Worth Waking Up For

The day began at Auto Selection East Coast. The car park was already buzzing with a bevvy of BMWs, iX3s, X3S, a 2 Series Gran Coupé, and even an i8. Not a showroom-only lineup, but real cars owned by real customers. Anyone with a BMW and a sense of adventure was welcome.

Coffee was poured, names were exchanged, and engines warmed up. By 5.30 am, the convoy was on the move, heading into Malaysia. B-roads, highways, gentle sunrise light, the kind of drive that reminds you why we love cars in the first place.

A quick stop at Petronas Gelang Patah gave everyone time to stretch and chat before continuing to Layang Layang for wantan mee breakfast at Guan Fatt.

Even Christopher Chin, Managing Director of Auto Selection, was right there with everyone, not watching from the sidelines, but sitting with different groups, checking in on guests, and making sure everyone felt included.

People First, Always

What made the event feel different was its personal nature. Chris did not just flag off the convoy; he joined breakfast tables, moved around at lunch, chatted with families, and made sure no group was left out.

A few Sales Executives also joined the trip, a thoughtful gesture that showed Auto Selection still values relationships between SEs and customers, even after a car has been sold; that connection remains.

Convoy, Kampung Roads, and Snacks

After breakfast, the group visited a nearby pepper farm. There was shopping, laughter over walkie-talkies, and even a grandma riding along with her family. One of the kids even bravely held a durian, a photo that perfectly captured the spirit of the trip. It was a reminder that these drives are truly for everyone, regardless of age.

By lunchtime, the convoy arrived at Restaurant Loon Sing at Sunway Iskandar’s Big Box. Chris once again moved from table to table, greeting everyone personally. Just when you thought the morning could not get any warmer, the Auto Selection team brought out birthday cakes for guests who were celebrating their special day. Smiles, claps, candles.

More Than Just a Drive

This Breakfast Drive was the first-ever convoy organised for used car customers. And that matters. It showed that PML and Auto Selection are not just focused on new car owners. They want pre-owned customers to feel just as included, valued, and proud to be part of the BMW family.

Any customer with a valid BMW can join future drives. No VIP-only lists. No special treatment. Just shared enjoyment, good roads, and good people.

About Auto Selection

As the only authorised Certified Pre-owned BMW dealership under the worldwide BMW Premium Selection (BPS) programme in Singapore, Auto Selection carries the widest range of Certified Pre-owned BMW cars and Pre-owned BMW.

To ensure quality and roadworthiness for future customers, only BMW cars that are less than 5 years old, with mileage under 120,000 kilometres, are eligible for the BPS programme. Each vehicle undergoes a rigorous pre-sale inspection to ensure safety, quality, and peace of mind.

Auto Selection understands the importance of trust and remains committed to delivering excellent service, long after the car leaves the showroom. Because joy should not only come with a new car, it should come standard with every car.

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It’s the only showroom in Singapore to wear the badge, and one of just three within Southeast Asia.

“We are deeply honoured to be recognised as a BMW Retail.Next Lighthouse,” said Jeffrey Gan, Managing Director of Southeast Asia, Sime Motors. “This important milestone will spur our Singapore team to continue raising the bar for customer experience dedicated to our BMW owners.”

BMW’s Retail.Next is a global rethink of the customer journey, rolling out worldwide through 2028. Singapore’s Lighthouse shows what that future feels like today, an immersive space where sleek design meets quietly clever technology.

During a recent visit, Ritu Chandy, Senior Vice-President (Asia-Pacific, Eastern Europe, Middle East and Africa), and Lars Nielsen, Managing Director, BMW Group Asia, presented the certification to Lawrence Tan, Managing Director, PML, and Jeffrey Gan.

As Nielsen put it: “Performance Motors has been a trusted partner for more than 45 years. With the Retail.Next Lighthouse showroom, they have taken their passion for the brand to another level.”

A “living” showroom, not just a sales floor

“Our vision is to have a ‘living’ showroom that is constantly evolving,” says Lawrence Tan. That idea translates into a lifestyle destination: curated displays, digital tools, and hospitality that wouldn’t feel out of place in a boutique hotel.

Tech that fades into the background (as it should)

PML’s Lighthouse stripes are earned through meaningful digitalisation that makes the visit simpler, faster and more personal:

• Automated Number Plate Recognition (ANPR): Cameras log incoming vehicles and track their locations across bays and workshops. Useful for staff, reassuring for owners who can check status via the OneGo app.
• Contactless Key Drop Lockers (24/7): After online check-in, owners can skip the queue and slot in keys securely.
• Facial Recognition Access: For BMW Luxury Class and M customers, facial recognition enables entry to the third-floor Performance Lounge.

Hospitality with real flavour

The showroom leans into Singapore’s culinary heartbeat. The PML Culinary Experience, an omakase-style dinner hosted monthly, has featured collaborations with stand-out chefs including Seow Tzi Qin (Jiak Kim House), Executive Chef Gabriel Low (Shoukouwa Shinjidai) and Michelin-starred Denis Lucchi (Buona Terra).

Service-day mornings can be elevated with Curated Breakfast or kept swift with Grab & Go bites.

Sustainability that shows up

PML offsets its electricity consumption with Renewable Energy Certificates and observes monthly Earth Hours, while green spaces soften the built environment. The PML Green Initiative swaps some post-service washes for trees (one planted for every 30 car washes saved), amounting to over a million litres of water saved and 150 trees planted with support from staff, partners and customers.

Up on Level 6, the PML Sky Garden grows herbs, veg and fruit for in-house F&B, fertilised in part by recycled coffee grounds, farm-to-table on a rooftop, supported by NParks’ Skyrise Greenery Incentive Scheme.

“We will continue to lead the way. This is only the beginning,” says Tan. If Retail.Next is designed to make every visit a destination rather than a duty, PML’s Lighthouse shows how to do it with Singaporean polish.

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But what if, instead, a brand-new BMW was waiting for you in a green lot just outside the service centre? No catch. No sales pitch.

That’s exactly the kind of future Performance Motors Limited (PML), Singapore’s authorised BMW dealer, is charting out with their new partnership with GetGo Carsharing. It’s a first-of-its-kind collaboration, offering both luxury and freedom in one seamless experience.

“We’re always looking for new ways to elevate the experience of our BMW owners. By partnering with GetGo, our customers have an easy way to stay on the move while their cars are being serviced. This is an industry-first offering by a premium car dealer, and we look forward to delivering greater convenience to our Service Customers and all BMW owners.”

Lawrence Tan, Managing Director of PML

From 28 March 2025, PML Service Customers will be able to access the brand-new BMW X2 and BMW 216i Gran Coupé directly through the GetGo app. Parked neatly in designated green lots at PML’s flagship service centre along Alexandra Road, these vehicles can be booked, unlocked, and driven off in mere minutes.

BMW owners leaving their car at the workshop won’t have to settle for a nondescript loaner. Instead, they’ll enjoy an upgrade of sorts. With exclusive promo codes provided through the GetGo app, service customers can slide behind the wheel of a sporty new BMW and continue with their day, uninterrupted.

“We are thrilled to partner PML to enable their customers and our GetGo users with the Freedom to Drive from the newly renovated BMW Retail.Next showroom at 303 Alexandra Road. Interested GetGo users who wish to experience the performance of the latest BMW X2 and BMW 216i can now access and book the vehicles via the GetGo app for a luxurious driving experience.”

Chan Jun Kai, Chief Operating Officer of GetGo

As for what lies ahead, Performance Motors and GetGo hint that this is just the beginning. More BMW models and pickup locations may well be on the cards, expanding the reach of premium mobility even further.

This new offering joins an impressive list of customer-first initiatives by PML, including complimentary eco-shuttle services to MRT stations and Changi Airport, fast-track 90-minute servicing, after-hours drop-offs, and contactless key lockers.

Ultimately, this partnership is all about redefining the aftersales experience and showing what’s possible when technology and convenience come together.

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Performance Motors Limited (PML) has just unveiled its newly transformed flagship showroom at Alexandra Road, and if you’re a BMW fan, this is the place to be. The transformation is all about BMW’s Retail.Next philosophy, focusing on customer-centricity, flexibility, and sustainability, while delivering a premium experience.

The launch also coincided with the debut of two updated heavyweights: the BMW M3 Competition Sedan and the BMW M3 Competition Touring.

A New Look for Two Icons

On the outside, both the M3 Sedan and Touring now sport fresh LED headlights, sleekly designed to combine low and high beams into a single module.

Each headlight cluster features two vertically arranged LED units that serve double duty as daytime running lights and turn signals. And to complete the look, both models roll on newly designed M forged light-alloy wheels.

Step inside, and you’re greeted by a revamped three-spoke M leather steering wheel. It’s got a flat-bottomed rim and neatly tweaked spokes, designed to match the sporty feel of the cockpit, which is generously appointed with carbon fibre accents and all the M-badging your heart desires.

Performance That Bites

But the real magic happens under the hood. Thanks to some tweaks in the digital engine control unit, the six-cylinder M TwinPower Turbo engines in both models now crank out an additional 20hp, bringing the total to a jaw-dropping 523bhp. That translates into faster, more aggressive, and relentless power delivery.

With its upgraded engine, the BMW M3 Competition Sedan with M xDrive rockets from 0-100km/h in a blistering 3.5 seconds. The Touring version is only a hair slower, hitting the same mark in 3.6 seconds.

You can check out both models in Performance Motors’ revamped showroom, located at 303 Alexandra Road.

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Located on Alexandra Road, this 100,000-square-foot space is a new lifestyle hub for BMW enthusiasts and the local community. And if you’re in the market for a luxury car, this place might just become your new favourite hangout spot.

This unveiling also marks a key milestone in PML’s 45th anniversary celebration. Mr Andrew Basham, Managing Director of Sime Darby Motors, summed it up perfectly, calling the showroom “a significant infrastructure for Sime Darby Motors,” and a bold step toward reshaping the entire customer journey from pre-sales to aftersales.

A New Era for BMW in Singapore

The freshly revamped showroom is designed to put the customer front and centre. As Mr Lars Nielsen, Managing Director of BMW Group Asia, pointed out, this “groundbreaking showroom serves as a lighthouse for our new holistic approach.”

From bespoke hospitality to digital innovation, every aspect of the new space is fine-tuned to create a seamless, enjoyable experience for BMW buyers and owners alike.

An Experience Beyond Cars

As you walk in, the first thing that grabs your attention is the café and bar at the heart of the showroom. This is the largest bar counter in any car dealership in Singapore, and it’s designed for all kinds of interactions.

A 6.5-metre LED screen and green moss wall add to the serene, laid-back vibe.

If you’re a BMW Luxury Class customer, things get even better. The Performance Lounge on Level 3 is your exclusive sanctuary, with a private café, curated breakfast menus, and a bird’s-eye view of the showroom floor below.

BMW’s Luxury Class customers even get the option of facial recognition access.

Even the delivery of your new BMW becomes a celebration, with five luxurious Handover Lounges. Two of these are exclusively for BMW Luxury Class and M customers, and they can even be combined for double deliveries or private events.

A High-Tech Customer Experience

BMW is staying ahead of the curve when it comes to technology. And the new PML showroom is no different. You can now book your service appointments via the SDM SG OneGo mobile app, receive real-time updates, and even drop off your car keys using Key Drop/Collection Lockers with QR codes.

When you arrive for your appointment, Automated Number Plate Recognition technology takes over, seamlessly guiding you through the service process.

As Mr Nielsen aptly put it, “From facial to automated number plate recognition technology, Performance Motors now has more digital tools than ever before. This is the BMW way – we take the lead in driving innovation.”

Sustainability at the Forefront

The entire facility’s electricity consumption is offset by Renewable Energy Certificates (REC), and customers are encouraged to reduce water wastage by opting out of the standard car wash during servicing or choosing the Fast Track service.

The showroom has even gone green, literally, with a Sky Garden on Level 6, where herbs like pandan and mint are grown as part of PML’s urban farming initiative.

Opening Specials and Beyond

To celebrate the opening of the new showroom, PML is offering exclusive deals on the entire range of BMW models, as well as curated aftersales packages for all BMW owners. Whether you’re looking to buy or just curious to explore, there’s never been a better time to check out the new space.

So, if you’re in the market for a BMW or just want to see what the future of automotive retail looks like, head over to 303 Alexandra Road. The showroom operates Monday to Saturday from 8am to 7pm, and from 10am to 6pm on Sundays. 

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