Inspired by the enchanting lavender fields of Provence, the Studio will reflect the essence of this beautiful region draped in purple. This also marks the debut of the new all-electric Macan, painted in Provence. 

From October 16th, visitors can experience this change, complete with lavender-themed decor and Provence-coloured installations. Even Café Carrera by Baker and Cook will offer specially designed coffee cup sleeves and a Provence Macaron Special.

This month’s theme, “Keep Your Essence,” celebrates individuality and timeless design, which the Macan embodies. After its world premiere at Gardens by the Bay, this is the chance for customers to get up close with this new electric SUV.

This month also sees the launch of the Porsche x PUMA Yoga Capsule Collection, dropping on October 16th. Crafted in Provence, Kalahari, and Bramble tones, the collection is a celebration of fitness, luxury, and style.

Made with lightweight, quick-drying fabric and dryCELL technology, the range includes yoga tights, tank tops, and mats. Each yoga mat even features a carry strap inspired by the Macan’s seatbelt, blending Porsche’s signature attention to detail with functionality.

On October 24th, the Studio will be transformed into a fitness hub as Porsche teams up with Lab Studios to host exclusive Yoga, Pilates, and Barre classes.

The first 15 customers who spend at least SGD 150 on Porsche Lifestyle items between October 16th and 22nd will secure their spots for these sessions. 

In addition, the “Driving Tomorrow” Speaker Series will make a return with its fourth edition, “Dreaming in Colours,” on National Colour Day, October 22nd.

This event will dive deep into the world of colour and design, with speakers such as Marissa Nasution, Psychology Coach and Speaker, Christine Lim, Director of Styleforth, and Russell Ng, Manager of Lifestyle and Individualisation at Porsche Asia Pacific.

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Porsche Singapore, the new venture between Porsche Asia Pacific and Eurokars Group, was formed in 2022 with the aim of elevating customer experiences in Singapore. Today, the iconic German sports car manufacturer proudly delivers on this promise, as it opens its doors to its brand-new Porsche Studio Singapore, and we were there to check it out.

The new 8,500 square feet two-storey showroom is located at Guoco Midtown at 130 Beach Road. Walking in through the doors, one first notices the sparkling silver 356 parked next to Cafe Carrera by Baker & Cook.

The space is expansive and offers a warm and inviting ambience for one to partake in the Porsche experience or whilst personalising and booking one’s next sports car or SUV from the Stuttgart brand.

In the middle of the first floor, one will likely find a caged Porsche. Today, it was the Cayman GT4 RS. This is actually the built-in car hoist for moving cars around the Studio, which is another unique concept in the Porsche world.

Hold off on the temptation to go upstairs for awhile, and instead, head around to the back of the ‘cage.’

Here, you’ll find the exclusive Porsche ‘Prototyp’ collection showcase, which is inspired by the “Active Camouflage” wraps of prototype test vehicles.

This new retail concept is also the first of its kind in the Porsche world. Pick something up from this collection if it catches your fancy.

Now let’s proceed upstairs. The first item of note, in our case, was the Taycan Cross Turismo in “Taycan Record Run” colours within the ‘caged’ car hoist, complete with Tag Heuer “lap timer” above the ‘cage.’

The eyes then naturally went to the multi-coloured 911 front and centre of the second floor, showcasing a selection of colours with which one’s next sports car could be painted.

Behind the wall of flat screens at one end of the Studio sat a Cayenne surrounded by Porsche accoutrements and a small sitting area where one could sip coffee and watch the world go by with Curves in hand.

On the opposite side of the second floor is a library chock full of Porsche literature and paraphernalia to get one’s heart suitably thumping. Also nearby is a simulator where one can elevate one’s heart rate yet again by racing against the clock to test their mettle.

Mosey on through the rest of the second floor where another Carrera cafe is situated, and other accessories are neatly arranged for one’s viewing pleasure.

Interestingly, given its modular design, this floor can also be reconfigured to accommodate a diverse range of activities such as zen-filled yoga classes to high-energy product trainings and presentations, captivating keynote speeches in front of full-length LED walls and heart-pounding e-sports races held using two in-house state-of-the-art simulators.

The space can also be transformed into a catwalk for a fashion show extravaganza. Imagine passers-by below stopping to gawk at the events going on above!

Outside, community spaces such as the Plaza and special event spaces at Midtown Square provide the perfect setting for community gatherings such as Cars & Coffee.

Already in the works is the Porsche Studio Singapore weekly get-together, “Porsches & Pretzels,” an open invite to the local community to share passion for Porsche and foster connections among enthusiasts.

Head on down to Porsche Studio Singapore to indulge in its ambience and experience it for yourself. It’s open Monday to Sunday from 10AM to 8PM.

Photo Credits: Porsche & Sean Loo (@auto.driven)

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