Automobili Lamborghini presented a limited edition ‘All Terrain’ Ad Personam special series of the Huracan Sterrato at Italy’s prestigious Milan Design Week.

The 12 cars, with exclusive liveries developed by Lamborghini’s Ad Personam studio in conjunction with its Centro Stile, are inspired by four different terrains to which the Huracan Sterrato especially lends its talents: snow, sand, off-beat tracks, and the earthiness of arid deserts.

Presented by Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, the All-Terrain versions made their world premiere to over 200 guests at Segheria of Tanja Solci, Milan with a specially-created setting in which to present the provocative and particular personalities of the special series.

Inspired by the disruptive tendencies of nature, each car is seen against a backdrop of the specific environment by which its livery is influenced such as rocks, desert and forests.

“The Huracan Sterrato disrupted the super sports car landscape from the moment of its launch,” said Stephan Winkelmann.

“The All-Terrain Sterrato celebrates its distinctive, multi-layer personality, always as much a super sports car as an explorer of new roads. Like nature, the Sterrato cannot be confined and will always find a way to carve innovative routes.”

Each of the four Sterrato versions features a matt camouflage paint scheme created by Lamborghini’s Ad Personam studio: reflecting the natural environments in which the Sterrato excels, the All-Terrain editions adopt the colours of the landscapes from which they take their inspiration.

NEVE (snow) takes the sophisticated ice-cool hues of the tundra; SABBIA (sand) features the neutral tones of the warm desert and green cacti, evocative of dunes and oases.

The BOSCO (green track) evokes the trees, mosses and leaves of forest paths, while the TERRA (gravel) recalls the warm ground and sands of moorland environments and arid landscapes under powerful sunsets.

The unique exteriors are finished with a roof and upper bonnet cover in matt black, together with roof rails and cross bars.

The lower part of the car is also painted matt black with a lower band in an accent colour dedicated to each of the four versions, set off by Morus 19-inch matt black forged rims, complementary calliper colours and additional lights.

Complementary internal Ad Personam specifications feature dark chrome and carbon twill with Alcantara, lasered Sterrato dedicated graphics and an Ad Personam plate denoting the special edition while recalling the external livery.

“The All-Terrain Sterrato is a true Lamborghini in its dynamic abilities and the way it surprises by delivering the unexpected,” said Design Director Mitja Borkert.

“The Sterrato concept developed by our Centro Stile has been elevated together with our Ad Personam department to emphasize the different dimensions of the Sterrato’s multi-faceted character and talents, and truly emphasizes its fun-to-drive, go-anywhere personality.”

The 12 cars have already been sold to selected clients in the three main commercial areas of USA and Latin America (ALA), Europe, Middle East and Africa (EMEA), Asia Pacific and Australia (APAC) within the total production volume of 1499 for which deliveries commenced in 2023.

Each EMEA, as well as the other areas, will receive the 4 unique special series cars that will be the unique ones in their countries.

“The Sterrato concept proved itself from the moment it was first unveiled, endorsed not only by awards won, media and customers acclaim, but from its resounding commercial success with all units immediately sold out,” said Chief Commercial and Marketing and Officer, Federico Foschini.

“Limited series that demonstrate Lamborghini’s competence in personalization through our Ad Personam studio is an important part of our business model, with Milan Design Week the perfect forum to present this capsule edition.”

The Sterrato’s 5.2-liter V10 engine delivers a maximum power output of 610hp and 560Nm of torque at 6,500 rpm, combined with a 7-speed dual-clutch transmission and electronically controlled all-wheel drive with rear mechanical self-locking differential.

Its wider tracks and increased ride height help maximize the super sports car’s fun-to-drive personality on both the road and away from the tarmac. Designed to offer optimum performance on loose surfaces, it accelerates from 0-100km/h in 3.4 seconds and reaches a top speed of 260km/h.

Photo Credits: Lamborghini

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The BMW Group presented a fusion of art and innovation at the Frieze Los Angeles art fair in the form of the BMW i5 Flow NOSTOKANA. The one-of-a-kind vehicle combines colour-change technology developed by BMW with the artistic language of South African artist Esther Mahlangu.

The designer piece, with sections of attached film that can be electronically animated, embodies the latest development in colour-change technology for vehicle surfaces in cooperation with E Ink.

The BMW i5 Flow NOSTOKANA celebrated its world premiere at the fair opening on 29 February. The contemporary tribute recalls the BMW Art Car designed by Mahlangu in 1991.

“The BMW i5 Flow NOSTOKANA honours the history of the BMW brand and continues the story of our global cultural engagement in a unique way. It combines art and design through progressive technology. Here, technology itself becomes art,” said Adrian van Hooydonk, head of BMW Group Design.

In 1991, Mahlangu designed the 12th BMW Art Car, based on a BMW 525i – becoming the first woman and first African artist to do so.

“Her art inspired me years ago, back when the concept of colour change on a car was just an idea in my head,” said Stella Clarke, Research Engineer Open Innovations at the BMW Group. “Now, being able to realise this idea, and work with Esther Mahlangu, is absolutely surreal.”

The 88-year-old artist’s signature colours and geometric patterns are perfect for bringing the innovative Flow technology to life in the BMW i5. The versatility of the electrophoretic colour changes makes the fully-electric sedan a dynamic work of art.

“It is fascinating to me to see how modern technology can expand my art and make it accessible to a completely new audience,” said Mahlangu.

As a globally respected artist, Esther Mahlangu is known for her Ndebele paintings, whose ornamentation originally symbolised major events or festive
occasions.

Mahlangu separated the designs from their original meaning and transferred them for the first time to canvas, carpets and everyday objects, thus preserving them for the future. The BMW i5 Flow NOSTOKANA is now reinterpreting this artistic language.

In the BMW i5 Flow NOSTOKANA, which is named after Mahlangu’s first son, sections of film that can be electronically animated are applied, with two strips each across the roof, bonnet and rear section, as well as the vehicle’s sides.

Like an e-book reader, there are several million microcapsules in each E Ink film. The structure and arrangement of the colour particles they contain can be changed by applying an electric voltage.

This allows the typical colours and patterns of Mahlangu’s art to be generated in constantly changing compositions.

The animations are also accompanied by an equally extraordinary sound, specially composed by Renzo Vitale, the BMW Group’s Creative Director, Sound, for the BMW i5 Flow NOSTOKANA.

To combine the soundscape of the BMW brand with that of the South African Ndebele culture, Vitale used sequences from Mahlangu’s voice, as well as the sound of the feather brushes she used for painting.

These were combined with sounds produced by the colour pencils employed in the BMW design studio and the acoustic signal heard as feedback when operating the BMW i5’s touch display.

This created a sound mix that starts off softly at the beginning of each colour change and increases in intensity as the animation progresses.

To accurately recreate every detail of the complex ornamentation, the BMW i5 Flow NOSTOKANA has been fitted with 1,349 sections of film, each of which can be individually controlled. The laser cutting process used to trim the film and the electronic control design were developed in partnership with E Ink.

The adaptation of the technology for curved surfaces, as well as the programmed animations, are all BMW Group in-house developments.

In presenting this designer car at Frieze Los Angeles, BMW continues its long-standing cooperation with the renowned art fair.

At the same time, the BMW Art Car that formed the basis for this tribute will also be on display in South Africa for the first time in over 30 years, as part of the exhibition hosted by the Iziko Museums of South Africa and the BMW Group in Cape Town “Then I Knew I Was Good at Painting”: Esther Mahlangu. A Retrospective.

The exhibition, which runs until 11 August 2024, honours the life’s work of one of South Africa’s most influential artists and cultural ambassadors.

Photo Credits: BMW

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