Hyundai Motor Group has recently opened its doors to a new premium food establishment. Dubbed Na Oh (meaning “moving from inside out” in Korean), it is an in-house restaurant helmed by three Michelin-star Chef Corey Lee. 

With its grand opening on 15 June 2024, Na Oh is set to be a cultural hub celebrating Korean cuisine, craft, and design.

The restaurant is a space where every detail, from the interior design to the tableware, exudes Korean tradition. One can experience Korean culture through meticulously crafted dishes and thoughtfully designed spaces.

“We’re excited to bring this unique culinary experience to our Innovation Center in Singapore,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “By working with Chef Lee, we’re blending Korean tradition with global innovation that represents what modern Korean culture is all about.”

At Na Oh, Chef Lee’s four-course prix fixe menu offers a delightful exploration of Korean flavours. The menu evolves with the seasons, showcasing creative dishes rooted in Korean fermentation and seasonal ingredients.

This summer, diners can look forward to dishes like Mulhwe, a refreshing seafood dish in an icy kimchi broth; Naengmyun, cold beef noodles that are a summer staple; and Samgyetang, a chicken dish infused with the robust flavours of ginseng.

I had the opportunity to experience Na Oh in person, and it is definitely a treat for the senses, with each part of the exotic set meal I was bestowed exuding different medleys of flavours.

Why is everything so fresh? That’s because Na Oh sources ingredients from Hyundai’s vertical Smart Farm.

This fully automated, robotics-driven farm cultivates nine different crops, including ice plant, red coral lettuce, Swiss chard, mustard, kale, romaine lettuce, and mizuna, creating a unique seed-to-table experience.

“Partnering with Hyundai has been inspiring, allowing us to combine its cutting-edge innovation with our reimagined Korean cuisine,” said Chef Corey Lee. “Na Oh will introduce a fresh, accessible take on Korean cuisine to Singapore’s food lovers, merging casual and fine dining elements.”

Na Oh will be open from Wednesday to Sunday for lunch and dinner. Reservations are recommended and can be made through the HMGICS website.

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Enter Na Oh, a fresh, casual family restaurant that promises to redefine your dining experience with a modern twist on hansik cuisine.

The restaurant is a collaboration between world-renowned three-Michelin-star Chef Corey Lee and the minds at Hyundai Motor Group Innovation Centre Singapore.

And by the way, if you’re wondering, Na Oh means ‘moving from inside out’ in Korean; a fitting name for a place that aims to offer a deeply immersive cultural experience.

Hyundai Motor Group Innovation Centre is set to expand its horizons and yours by becoming a unique hospitality destination. Na Oh will be at the heart of this transformation, offering an exquisite blend of Korean cuisine.

Na Oh takes the concept of farm-to-table to a whole new level by utilizing 30kg of fresh produce harvested daily from the centre’s very own two-story vertical smart farm.

Fresh, sustainable ingredients straight from the farm to your plate, ensuring every bite is packed with the freshest flavours.

Even though it is designed to be a casual family restaurant, the quality of the dishes and the meticulous preparation techniques are what you’d expect from a fine dining establishment. 

The restaurant aims to be a cultural hub too, offering new insights through collaborations with many of Korea’s master artisans. This is a place where every meal is a journey into the rich heritage and craftsmanship of Korea.

Na Oh is all set to open its doors to the public in June 2024. You’ll find it at 2 Bulim Ave, Singapore 649674.

While public visits to the Hyundai Motor Group Innovation Centre are scheduled to resume in the second quarter of 2024, you can stay updated on all the latest news and developments via the centre’s website.

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