2023 is set to be a big year for Porsche. The German marque has big plans for Singapore, and it’s already launching its first endeavour in the form of a new Porsche Now pop-up store, located at Guoco Tower, next to Tanjong Pagar MRT.

This store acts as a prequel to the future grand opening of a new Porsche Studio here, which will feature special themed car displays, integrated F&B establishment, as well as public community events. This upcoming Porsche studio is set to open at the new Guoco Midtown development.

Designed to entice us with an early customer experience into what the future Porsche Studio will feel like, the pop-up is finished with sustainable materials such as recycled banner holders and various Porsche branded merchandise.

For those who wish to learn more about their cars, the store also comes equipped with a configurator, with the ability to spec up anyone’s dream Porsche. It’s not so much a showroom, but more of an experience for anyone patronising.

On display now at the store is a Taycan too, and customers can get up close and personal with it. Speaking to the Porsche representatives there, we understand that this model will be rotated out for newer ones over time.

Apart from the opening of this store, Porsche is also joining in the Singapore Art Week 2023 happening this weekend with their own unique art installation. This is happening at Gardens by the Bay starting on 6 January 2023. More details can be found here.

The Porsche Now pop-up store is now open and is located at the following address – 7 Wallich Street, Guoco Tower, #01-07, Singapore (078884).

Opening hours are from 11:00 am to 9:00 pm on weekdays, and 11:00 am to 8:00 pm on weekends. 

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In the announcement, Porsche Singapore has revealed the location for its upcoming Porsche Studio Singapore. In the second half of 2023, the German sports car brand will welcome customers and fans to its new home in Singapore.

This new studio will be developed at the upcoming Guoco Midtown integrated mixed-use development at Beach Road, nestled near the city’s core town districts. The move underlines the brand’s commitment to bring the brand closer to its customers, and to deliver more customer-centric experiences.

“We are excited to announce the location of the upcoming Porsche Studio Singapore at Guoco Midtown today. In addition to test drives, vehicle personalisation and a selection of own and partner products, Porsche Studio Singapore aims to be a premiere brand destination with its convenient city-centre location – a place where fans and customers alike can immerse themselves in new experiences, connecting and exchanging ideas with other likeminded Porsche enthusiasts,” said Mr. Andre Brand, General Manager Porsche Singapore.

With customer experience being the core concept of this development, the upcoming Porsche Studio Singapore breaks away from conventional automotive retail spaces. Instead, it combines new, heritage and special Porsche car displays with an integrated F&B experience, as well as co-working and community exhibition spaces to redefine the in-store customer experience. Adjacent event spaces within the new Guoco Midtown development have also been earmarked as modular event venues for larger-scale Porsche community gatherings and family events in the future.

As a prequel to the Porsche Studio Singapore, Porsche is planning to open a Porsche NOW Pop-up at Guoco Tower, centrally located in the Tanjong Pagar district. From early January 2023, this interim retail space will open to the general public, and customers can engage with Porsche experts to provide feedback.

Porsche NOW Pop-up (Open from 1 January 2023)

Address: 7 Wallich St, #01-07 Guoco Tower, Singapore 078884

Unfortunately, with the launch of this new space, the Porsche Centre Singapore at 29 Leng Kee Road will cease operations after 31 December 2022. For existing customers, the Porsche Service Centre at 27A Tanjong Penjuru will continue as a one-stop destination for all Porsche vehicle service-related matters.

If you’re intending to get your car serviced, why not let AutoApp arrange this service for you! Click here to make a booking by email, or download the app.