Tiger Beer has just gone full throttle in its celebration of Singapore’s 60th birthday, teaming up with MONOPOLY to roll out a nationwide game fest with prizes.
We’re talking gold bars, cruise credits, and even a shiny new set of wheels. Not bad for cracking open a cold one with the boys (or the in-laws).
Born Before the Nation, Still Roaring Loud
Before Singapore had her first Prime Minister, she had Tiger Beer. Born in 1932, Tiger has been part of the national story since the days of rickshaws and sarong kebayas.
Fast forward to 2025 and the brand is now channelling our collective kiasu energy into a fresh campaign called ‘Our Roar, Our Way’.
MONOPOLY, But With Beer
From 1 July to 5 October 2025, every sip of Tiger could earn you a MONOPOLY Property Card. Just like the board game, collect a full colour set and you’re in the running to win big.
“As we mark 60 years of Singapore, we wanted to celebrate the unapologetic ways Singaporeans live. Whether it is being kiasu or turning small wins into something big to celebrate, this collaboration with MONOPOLY brings that to life in a fun and familiar way.”
Gerald Yeo, Marketing Director at Asia Pacific Breweries Singapore
Beer Trucks, Sorbet, and Surprises
Before the main campaign even launches, Tiger is whetting appetites (and beer mugs) with the “Our Roar, Our Way” truck, a roving street party doling out free beer, sorbet, and games.
Catch the truck:
- 3 July at Bugis+, outside UNIQLO, 4–9pm
- 5 July at New Bahru, 4–9pm
Sign up at the event and you’ll even walk away with a bonus digital Property Card.
Roadshows, Heartlands, and Huat Vibes
Come July, Tiger’s taking the MONOPOLY roadshow to supermarkets and kopitiams islandwide. So whether you’re knocking back a cold one with your fried hokkien mee or picking up groceries at FairPrice, you could be one card away from your Singapore dream. There are two ways to play:
Digital Gameplay (1 July–5 October 2025)
Buy participating Tiger Beer products from retailers or online, upload your receipt to tigerbeersg60.com, and get your digital Property Cards.
Top prizes include:
- BYD Seal Dynamic (yes, the car)
- 16” Apple MacBook Pro
- SMEG Minibar Fridge + 1 year of Tiger Crystal
- Limited edition Tiger x The Corner Shop T-shirt
Bonus twist: Buy from FairPrice or Cheers and you might score a Chance Card with surprise instant wins like $888 in cash.
Physical Gameplay (1 July–31 August 2025)
For those loyal to their neighbourhood coffeeshop, buying Tiger Beer there nets you physical Property Cards. Complete a set and you could snag:
- 100g or 50g gold bars
- A luxury watch worth $20,000
- Cruise credits worth USD 800
So go on, crack open a Tiger, play your cards right, and you might just roar your way into the next big win. To find out more, visit tigerbeersg60.com.
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