If you had told Adrian Ang ten years ago that his next car would be an electric Audi, he might’ve laughed you off with a quip from his viral “Xiao Ming” persona.
Fast forward to today, and not only is he driving one, he’s the new face of Audi Singapore.
Yes, the man who made us chuckle through our MRT commutes with SGAG’s sharp local humour is now cruising in an Audi Q6 e-tron, as Audi Singapore’s official brand ambassador.
Adrian’s a co-founder of Hepmil Media Group, a media powerhouse that speaks to a generation that values authenticity, purpose, and the occasional meme. More importantly, Adrian has been a long-time Audi enthusiast, well before hashtags and collabs were even on the table.
“We are pleased to welcome Adrian as an official brand ambassador for Audi Singapore,” said Martin Bayer, Managing Director of Audi Singapore. “His strong connection with Audi makes him an ideal representative, embodying the values that define our brand”.
The Q6 e-tron has become part of his daily rhythm. School runs? Check. Client meetings? Sorted. Midnight pickleball sessions with his buddies? You bet.
“Growing up, Audi has always been my dream brand. To be appointed ambassador feels truly surreal, like a full-circle moment where a super-fan joins the family,” Adrian shared. “It’s more than just driving to me, it’s about sharing an authentic journey with a brand I deeply believe in”.
And it’s this sense of grounded honesty that makes the partnership feel so relatable.
Adrian’s appeal isn’t confined to comedy or cars. A Forbes 30 Under 30 honouree, he’s emerged as a heartfelt voice on topics like modern parenthood, family dynamics, and mental health.
Through his new role, Adrian will participate in exclusive brand experiences and events, helping Audi broaden its reach to a wider, younger, and more digitally attuned audience.
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