Jaguar is charting a bold new course, and it’s erm… interesting to say the least. Stepping into a new era, the brand is undergoing a transformative journey, reigniting the ethos of its founder, Sir William Lyons, who championed originality with the dictum: A Jaguar should be a copy of nothing. This philosophy now finds expression in Jaguar's new creative identity, titled Exuberant Modernism. Jaguar’s transformation unveils a visual narrative through four key symbols: Device ...
Read MoreAutomobili Lamborghini presents a new logo and corporate identity after more than 20 years. After more than two decades since the last update, Automobili Lamborghini has renewed its historic logo. The restyling is driven by a new strategy that involves adapting the brand’s visual expression to better reflect the 'brave', 'unexpected' and 'authentic' values of its mission, namely “Driving Humans Beyond”, a concept that translates into the intention to always go ...
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