Eurokars Auto Debuts Flagship BMW and MINI Showrooms In Singapore

24 October 2024

Eurokars has expanded their BMW and MINI facilities to Over 160,000 Sqft, with a focus on sustainability and innovation.

With the addition of the new BMW showroom and MINI Habitat, Eurokars Auto now has quite the footprint in Leng Kee.

Including the BMW Eurokars Experience Centre at Kung Chong Road and the Eurokars Leasing facility at Tanjong Penjuru, the group’s facilities now span 160,000 square feet.

“The BMW Eurokars Flagship Centre is a transformation in how Singapore experiences luxury cars,” said Jason Lim, Managing Director of BMW Eurokars Auto, as he highlighted the precision-driven design that defines the new space.

Charmain Kwee, Group Executive Director, added a touch of nostalgia, sharing, “On a personal note, this building holds a special place in my heart. It’s seen me grow from a kid racing through the showroom to celebrating milestone birthdays.”

“With the grand opening of our new BMW Eurokars Flagship Centre, we proudly present a space that embodies our commitment to delivering unmatched automotive luxury and pioneering innovation.”

And what better way to celebrate than with the debut of the new BMW M2 and M240i xDrive, alongside the MINI Aceman.

Every element in the showroom is crafted to heighten your senses. Lighting that could rival an art gallery’s, a layout that invites you to explore, and a curated soundtrack that gets you excited.

This is BMW’s Retail.Next concept brought to life, a holistic experience designed to make you fall in love with the brand all over again.

The customer lounge offers a taste of the high life, with the coffee blend specially crafted to mirror BMW’s precision and excellence. And if you’re feeling a bit overwhelmed by the choices, the private service discussion rooms are there for intimate consultations.

A BMW consultant will guide you every step of the way, from choosing the right shade of metallic blue to debating the merits of leather vs. Alcantara.

For the more tech-savvy among us, the Emotional Virtual Experience (EVE) player offers a futuristic way to customise your dream car. It’s as close as you’ll get to having a BMW tailor-made in front of your eyes without hopping on a plane to Munich.

The MINI Habitat has also made a triumphant return, with a new whimsical outlook that encapsulates the brand’s ethos. Vistiors can grab a coffee whilst browse the latest range of MINI models, plus take home a nice product or two from the extensive lifestyle catalogue.