Eurokars Group has announced a new partnership with Enterprise Mobility, marking a significant step into the evolving mobility space.
Through its leasing arm, Eurokars Leasing, the Group will introduce three global vehicle rental brands (Enterprise Rent-A-Car, National Car Rental and Alamo) into Singapore.
Vehicle ownership, while still core, is no longer the only answer. Increasingly, customers are looking for flexibility, immediacy and convenience, such as the ability to access a car when needed, without the long-term commitment that traditionally comes with it.
So the question is no longer simply “What car should I buy?”, but rather, “Do I need to own one at all?”
By combining its local expertise with Enterprise Mobility’s global operating model, the Group is positioning itself to offer a full mobility ecosystem. One that spans ownership, leasing and on-demand rental solutions.
“This partnership unites two organisations with a shared family-owned heritage and a mutual, customer-first ethos.”
Charmain Kwee, Eurokars Group Executive Director
One of the key advantages Eurokars brings to the table is its existing infrastructure. With established aftersales facilities, multi-brand expertise and a fleet that already spans premium and luxury segments, the Group is well-positioned to support these new rental operations.
“Expanding into a strategic hub like Singapore requires a partner who understands that service is at the core of the customer experience.”
Isidro Loaiza, Vice President of Global Franchising
The first phase of the rollout is scheduled for October 2026, with initial service locations in Singapore’s Central Business District and western region.
Further expansion is already planned, aimed at improving accessibility for both travellers and local users.
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