15 January 2025
Lamborghini Shatters Records With 10,687 Cars Delivered In 2024

Lamborghini has delivered a record-breaking 10,687 cars globally in 2024.


Lamborghini’s sales triumph was underpinned by its trio of iconic models. Leading the charge was the Urus, the brand’s luxury SUV, which accounted for over half of total deliveries.

The Huracán followed closely, captivating hearts with its adrenaline-fuelled performance and distinct style. Then came the Revuelto, the brand’s first super sports V12 hybrid plug-in.

The success of the Revuelto is emblematic of Lamborghini’s commitment to its “Direzione Cor Tauri” strategy; a roadmap to electrification that boldly integrates sustainability without compromising the pulse-pounding driving experience.

Lamborghini’s triumphs weren’t confined to European roads. The brand saw substantial growth across North America, Asia-Pacific, and its home continent, with new customer bases embracing the emblematic bull.

The addition of exclusive experiential programs, like the Lamborghini Esperienza and Ad Personam workshops, played a crucial role in deepening connections with loyal enthusiasts and first-time Lamborghini owners alike.

The bespoke Ad Personam programme continues to redefine personalisation, allowing clients to bring their automotive dreams to life through limitless customisation. Each Lamborghini becomes a personal statement of artistry, delivering unparalleled exclusivity.

As 2025 looms, Lamborghini’s unyielding focus on electrification will see it transition fully into hybrid powertrains by the end of the decade. This will include the brand’s first fully-electric model, slated to make an appearance sometime in 2028.

The automotive world awaits eagerly, knowing that whatever they engineer, it will be as bold and unrelenting as its raging bull emblem.


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