05 July 2024
Lamborghini Urus SE Goes On World Tour

There have been a number of exclusive events and international spectators since the regional debuts of the Lamborghini Urus SE.

When it comes to making an entrance, Lamborghini’s first plug-in hybrid electric vehicle (PHEV), the Urus SE, has graces audiences the world over.

Over 4,000 customers and journalists across three continents have been part of its exclusive debut events, and since then the Urus SE has already garnered a year’s worth of orders.

The journey kicked off in China on April 24 at the Beijing International Automotive Exhibition. Here, over 400 journalists got an up-close look at the hybrid Super SUV.

The Urus SE then continued its eastern tour, stopping in Shanghai, gracing the Royal Palace in Bangkok, and making a splash in Tokyo before heading to Kuala Lumpur on June 4.

America, Lamborghini’s largest market, was next on the itinerary. New York’s Chelsea Arts District hosted the US debut on April 29. The Urus SE then headed north to Toronto, Canada.

May saw the Urus SE making its European debut at the Motor Valley Fest in Italy, where Lamborghini is headquartered. 

The Super SUV then dazzled attendees at Lamborghini Day UK, followed by a luxurious presentation in Dubai at the One & Only One Za’abeel.

Germany’s atmospheric Kesselhaus in Kolbermoor near Munich and the scenic venues in Paris and the Côte d’Azur in France rounded off the European leg.

Not content with just a physical presence, the Urus SE ventured into the digital realm. It debuted on the Roblox platform, offering brand enthusiasts an interactive experience.

In a virtual lounge, players could customize their Urus SE, choosing from a curated selection of colours and options designed by Studio Lamborghini Ad Personam.

The Urus SE has a combined output of 800 hp and 950 Nm of torque, this Super SUV can accelerate from 0 to 100 km/h in just 3.4 seconds.

In electric mode, it boasts over 60 km of autonomy, reducing emissions by 80%.

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