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17 May 2023
Let Your Imagination Run Wild With The LEGO Group
Sean Loo

The LEGO Group has partnered with Lazada to host its LEGO LazMall Super Brand Day on 18 May.

The LEGO Group has partnered with Lazada to host LEGO LazMall Super Brand Day on May 18. This 24-hour shopping event invites customers to ‘Dream It, Build It’ by making their dream cars real with these enticing LEGO vehicle sets.

In line with the upcoming Fast X movie, customers can look forward to exclusive LEGO Fast & Furious starter kits. The top three spenders who purchase one or more of the LEGO Fast & Furious sets on LEGO LazMall will also stand to win movie tickets to the latest iteration in the Fast & Furious Saga.

Dream It, Build It!

The LEGO Group is also running its ‘Dream It, Build It!’ social contest from now until 18 May to encourage families to build their dream LEGO vehicles together, using LEGO bricks from any LEGO sets.

In order to participate, participants are required to:

  • Take a photo of their dream LEGO Vehicle build
  • Share the idea behind their design in a post with a caption
  • Include the hashtags (#LEGOSG) and (#LEGOSGDreamItBuildIt)
  • Tag @lazada_sg to submit their entries on either Facebook or Instagram

The top three winners with the most creative builds stand to walk away with prizes worth at least SGD 300, while 10 consolation winners stand to receive up to SGD 150 worth of prizes, courtesy of The LEGO Group and Universal Group.

In conjunction with LEGO’s LazMall Super Brand Day, there are also LEGO Vehicles-themed in-store activations happening on selected weekend afternoons from April 8 to May 28 in selected LEGO Certified Stores and Toys“R”Us stores.

Participants can try out the new Dream Car Generator game on iPads and engage in hands-on interactive play experience with a LEGO Vehicles set.

Upon completing both vehicle-themed checkpoints and sharing a video of the play experience on social media with the hashtags #LEGOSG and #LEGOVehicles2023, participants can redeem a free LEGO polybag on a first-come, first-served basis.

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