Mercedes-Benz is celebrating its 140th anniversary with an epic round-the-world drive in its new S-Class, while Singapore will also get a new Mercedes-Benz Studio.
Mercedes-Benz is celebrating its 140th anniversary in 2026, and it is marking the occasion with a round-the-world journey in a convoy featuring three of its brand-new S-Class luxury sedans.
The journey is expected to cover 140 places spanning about 50,000km in total, and the convoy arrived in Singapore on 3 June at the IMBA Theatre at Gardens by the Bay.
Their arrival also marked the first time that Singaporeans could get up close with the latest generation S-Class, which is expected to go on sale here later this year.
The three S-Classes started the journey from Stuttgart on 29 January, the same date that Mercedes-Benz co-founder Carl Benz filed a patent for the world’s first automobile back in 1886. Since then it has visited around 20 countries across Europe, South and North America, as well as Asia.
Following its Singapore stop, the three S-Classes will make their way to Australia and New Zealand, and then on to Africa before finishing back at Stuttgart.
Aside from getting a preview of the new S-Class, Mercedes-Benz also announced at the event the opening of a new Mercedes-Benz Studio at the SG50 Lattice within Gardens by the Bay.
The Mercedes-Benz Studio will be an experiential space that will host product launches, community gathering and cultural collaborations, and is expected to officially open later this year.
Singapore will be one of only 14 cities worldwide, and the only one in South East Asia, to have a Mercedes-Benz Studio, and Mercedes-Benz says that it will imbue the ‘Welcome Home’ feeling to give customers a comfortable sense of belonging.
“We are incredibly proud that Singapore has been selected to be home to a Mercedes-Benz Studio. Designed as a space that feels open, welcoming and deeply connected to the rhythm of the city, Mercedes-Benz Studio Singapore will create new opportunities for customers and the community to experience the brand in new and unexpected ways. We can’t wait to share more ahead of the Studio’s opening later this year.”
Darren Ng, Head of Customer Excitement, Mercedes-Benz Singapore.
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