Newly launched virtual personal car shopper, MrChia.sg promises to take the hassle out of car buying.
Officially launched at the Singapore Motorshow 2024, which runs until Sunday, 14 January, MrChia.sg may just be the most convenient way to buy your next car.
Essentially a virtual version of the ‘Uncle’ everyone goes to for car advice, MrChia.sg turns car shopping into a pleasant experience by making it a breeze to find the perfect salesperson or product specialist.
For many, car shopping can be an onerous task. Information overload with jargon like ‘overtrade’, ‘depre(ciation)’, and the litany of acronyms like ARF, PARF, COE, VES, WLTP – the list goes on.
Instead, MrChia.sg cuts through the noise by connecting buyers with highly-rated sales consultants or product geniuses. These professionals are handpicked for their expertise, knowledge, and customer service excellence. It promises that its referees can look forward to a sales experience sans pressure tactics throughout their car-buying journey.
Connecting customers
“MrChia.sg is like a matchmaker. If you want to know more about your dream car, we’ll introduce you to your dream sales consultant,” says Ashley Koh, Managing Director of Lead Hive Pte Ltd, the startup behind MrChia.sg.
Although it is possible to explore MrChia.sg without signing up, you will however have to set up an account if you want to be connected to their preferred sales consultants that are grouped by brands list on the left column.
Let’s say you were looking into a brand-new Alfa Romeo. Click on the brand’s logo listed on the left. This opens up with links to the respective sales consultants. From there, you can start a virtual chat, and subsequently, you can arrange for test drives, showroom visits or simply get some good car advice.
Unlike most local automotive websites, MrChia.sg is styled more like a social, community-based channel. Those who sign up for an account can connect with other users in the community.
Protecting their users’ privacy is also a priority for MrChia.sg. Apparently, anyone can sign up to the platform without giving up their phone number, email address, or personal details. Just the thing for those who abhor spam (of the email variety), or simply don’t wan’t to be bombarded ads and marketing material.
Makes all the difference
According to Ms Koh, the idea for MrChia.sg came from her years of working in the car business and helping people navigate the car-buying process.
“I spent 12 years in the motor trade, doing marketing for various brands. Friends and family would always ask me to hold their hand a bit during their car shopping,” she says.
In her dealings, Ms Koh noticed that connecting customers with trusted sales consultants “would make all the difference”.
“I realised that a connection with the right person makes everything so much more pleasant. I want MrChia.sg to do the same for everyone. It’s about that personal touch, reimagined for the digital age.”
From car shopping with MrChia.sg to aftersales maintenance and repair with AutoApp, it seems that the entire car ownership experience can be done from anywhere in Singapore.
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