24 January 2024
On The Ground: Tokyo Auto Salon 2024

Whether you’re into JDM, commercial vehicles, or the latest advancements in high-performance automotive tuning, Tokyo Auto Salon has everything to satisfy your automotive cravings.

Born in 1983 as the “Tokyo Exciting Car Show,” the now famous Tokyo Auto Salon motorshow has blossomed into the crème de la crème of tuning culture, a must-attend rendezvous for anyone with gasoline in their veins.

Each year is like a box of chocolates at the Tokyo Auto Salon – you never know what you’re going to get.

The diversity is staggering, a smorgasbord of styles and innovations that cater to every taste, whether you’re into sleek racers or quirky, tricked-out rides. 

If you’re planning a visit, brace yourself for the crowds. This year’s event was a record-breaker, drawing a whopping 230,073 attendees.

With 378 exhibitors showcasing 893 vehicles, the event is a treasure trove of automotive marvels spread across 4,329 booths. Let’s not forget the goodies – the aisles are lined with everything from snazzy stickers to exclusive collectables.

From the classics to the latest tech, the Tokyo Auto Salon is a haven for car aficionados.

While tuning giants like HKS and Blitz have taken a step back from full builds, they still dazzle with their array of bolt-on upgrades for fan favourites like the Nissan GT-R and the GR86/BRZ.

It’s not just the modding maestros that steal the show; major car manufacturers roll out their big guns too.

This year, Toyota revved up the crowd with their revamped GR Yaris, while Suzuki turned heads with their sprightly new Swift.

For those who breathe octane, TAS is an experience, a pilgrimage to the Mecca of car culture. The buzz, the innovation, the sheer spectacle of it all – it’s something you’ve got to witness firsthand.

As the halls empty out, one thing’s for sure – I’ll be back. See you at the Tokyo Auto Salon in 2025!

Photo Credits: Sean Loo (@auto.driven)

Read more automotive news at AutoApp, or check out our latest videos on Ignition Labs TV!