The new PML ONE loyalty programme rewards BMW customers with exclusive travel, hospitality and automotive benefits, extending the ownership experience beyond the driver’s seat.
Buying a premium car has always been about more than simply getting from one place to another. For BMW owners, the appeal extends beyond the engineering, performance and unmistakable badge on the bonnet. Increasingly, it is also about the experiences that come with ownership.
Performance Motors Limited (PML), Singapore’s authorised BMW dealer since 1979, is taking that philosophy a step further with the introduction of PML ONE, a new loyalty programme designed to reward customers throughout their ownership journey.
And depending on how long you have been part of the BMW family, the benefits could extend from vehicle servicing to airport lounges and even private yacht experiences.
PML ONE is a five-year membership structure comprising four tiers: Blue, Silver, Gold and Platinum.
Unlike conventional loyalty programmes that reward individual purchases, PML ONE recognises customers based on their cumulative engagement with Performance Motors, including vehicle purchases, aftersales servicing and insurance renewals. The more customers engage with the dealership, the greater the privileges they can unlock.
Owners of higher-end BMW models, such as the 7 Series, are automatically accorded Gold membership, while Platinum status is generally reserved for customers who own multiple BMWs or have purchased successive flagship models within five years.
Naturally, the rewards become increasingly exclusive as members progress through the tiers. Gold and Platinum members can enjoy privileges such as airport transfers and airport lounge access, while Platinum members gain access to an exclusive Yacht Birthday Experience.
Other benefits include vehicle care, servicing and grooming rewards, alongside privileges offered through a growing network of travel, hospitality and leisure partners.
“PML ONE is our most comprehensive loyalty initiative to date. We are redefining premium car ownership by bringing curated partnerships, exclusive rewards, and personalised experiences together.”
Lawrence Tan, Managing Director of Performance Motors Limited.
Tan added that the programme provides a more meaningful way to recognise customers who have maintained a long-standing relationship with the dealership.
The initiative also builds upon Performance Motors’ existing customer engagement programmes, including the Performance Motors Golf Association, Performance Motorsports Circle and Performance Motors Pickleball Club.
Members can access and manage their PML ONE privileges through the OneGo by Sime Motors app, which serves as the central platform for membership information and rewards.
Ultimately, PML ONE is about transforming BMW ownership into a more comprehensive lifestyle experience, rewarding customers not just for the cars they purchase, but for their continued relationship with the brand.
More information is available at www.pml.com.sg/PMLONE.
Read more automotive news at AutoApp, or check out our latest videos on YouTube and on TikTok!
