I had the privilege of attending an intimate breakfast session with Lawrence Tan, Managing Director of Performance Motors Ltd (PML), and Lars Nielsen from BMW Asia. During our time together, they shared how PML is elevating BMW ownership in Singapore—from culinary delights and road trips to golf tournaments and eco-initiatives, creating memorable lifestyle experiences.
A Milestone Year for PML
In 2024, PML marked its 45th anniversary with the opening of Singapore’s largest BMW Retail.Next showroom (over 100,000 sq ft). Alongside this milestone, BMW retained its spot as Singapore’s No. 1 premium automotive brand, with PML as its top dealer. BMW Motorrad also led the premium motorcycle segment for the third straight year.
Lifestyle Experiences Beyond the Showroom
Lawrence Tan summed it up: “We are ready for the next chapter. Performance Motors isn’t just a dealership; we are a lifestyle destination. We are dedicated to creating meaningful experiences that connect our BMW customers, fans, and the wider community.”
Here’s how they bring that vision to life:
Gastronomy: Curated Culinary Experiences
Curated Breakfast: From January 2025, customers can pre-order breakfast when booking car services. Choices include blue pea nasi lemak, smoked salmon gravlax, and sous vide eggs. Grab-and-go options are available for those on the move.
Having gotten a taste of the food firsthand, I was very impressed with the quality. The quantity, as well, was perfect for a Monday morning brekkie.
Other initiatives include PML’s Culinary Experience: a monthly, by-invite-only omakase dinner, starting with Chef Seow Tzi Qin from Jiak Kim House.
Yellow Ribbon Brownies: Supporting the Yellow Ribbon Bakery by offering halal-certified brownies baked by Changi Prison inmates.
Golf & Getaways: Driving Connections
PMGA (Performance Motors Golf Association): Connecting BMW owners through local and overseas tournaments, with events such as the Guangzhou golf trip and the ‘Drive your Golf’ event in April.
Escape the City Road Trips: Scenic drives to destinations like Penang and Desaru, some paired with golfing experiences.
BMW Motorrad Rideaways: Adventure rides for BMW motorcycle owners, including past trips to Malaysia and Thailand.
Sustainability and Digitalisation
PML Green Initiative: Customers can opt out of car washes during servicing, with one tree planted for every 30 opt-outs.
Sky Garden: A rooftop herb garden opened in September 2024, supporting in-house events and eco-tours.
Smart Technology: Facial recognition for lounge access, ANPR for automated service tracking, and contactless service options via the SDMSG OneGo app.
A Destination, Not Just a Dealership
Performance Motors’ evolution goes beyond sales, blending luxury with community, sustainability, and seamless experiences—proving that the journey is just as meaningful as the drive.
I guess you could call it their ‘5G network’ – Gastronomy, Golf, Getaways and Going Green.
