Porsche customers and enthusiasts alike can take in the ambience while sipping coffee.
Porsche Singapore, the new venture between Porsche Asia Pacific and Eurokars Group, was formed in 2022 with the aim of elevating customer experiences in Singapore. Today, the iconic German sports car manufacturer proudly delivers on this promise, as it opens its doors to its brand-new Porsche Studio Singapore, and we were there to check it out.
The new 8,500 square feet two-storey showroom is located at Guoco Midtown at 130 Beach Road. Walking in through the doors, one first notices the sparkling silver 356 parked next to Cafe Carrera by Baker & Cook.
The space is expansive and offers a warm and inviting ambience for one to partake in the Porsche experience or whilst personalising and booking one’s next sports car or SUV from the Stuttgart brand.
In the middle of the first floor, one will likely find a caged Porsche. Today, it was the Cayman GT4 RS. This is actually the built-in car hoist for moving cars around the Studio, which is another unique concept in the Porsche world.
Hold off on the temptation to go upstairs for awhile, and instead, head around to the back of the ‘cage.’
Here, you’ll find the exclusive Porsche ‘Prototyp’ collection showcase, which is inspired by the “Active Camouflage” wraps of prototype test vehicles.
This new retail concept is also the first of its kind in the Porsche world. Pick something up from this collection if it catches your fancy.
Now let’s proceed upstairs. The first item of note, in our case, was the Taycan Cross Turismo in “Taycan Record Run” colours within the ‘caged’ car hoist, complete with Tag Heuer “lap timer” above the ‘cage.’
The eyes then naturally went to the multi-coloured 911 front and centre of the second floor, showcasing a selection of colours with which one’s next sports car could be painted.
Behind the wall of flat screens at one end of the Studio sat a Cayenne surrounded by Porsche accoutrements and a small sitting area where one could sip coffee and watch the world go by with Curves in hand.
On the opposite side of the second floor is a library chock full of Porsche literature and paraphernalia to get one’s heart suitably thumping. Also nearby is a simulator where one can elevate one’s heart rate yet again by racing against the clock to test their mettle.
Mosey on through the rest of the second floor where another Carrera cafe is situated, and other accessories are neatly arranged for one’s viewing pleasure.
Interestingly, given its modular design, this floor can also be reconfigured to accommodate a diverse range of activities such as zen-filled yoga classes to high-energy product trainings and presentations, captivating keynote speeches in front of full-length LED walls and heart-pounding e-sports races held using two in-house state-of-the-art simulators.
The space can also be transformed into a catwalk for a fashion show extravaganza. Imagine passers-by below stopping to gawk at the events going on above!
Outside, community spaces such as the Plaza and special event spaces at Midtown Square provide the perfect setting for community gatherings such as Cars & Coffee.
Already in the works is the Porsche Studio Singapore weekly get-together, “Porsches & Pretzels,” an open invite to the local community to share passion for Porsche and foster connections among enthusiasts.
Head on down to Porsche Studio Singapore to indulge in its ambience and experience it for yourself. It’s open Monday to Sunday from 10AM to 8PM.
Photo Credits: Porsche & Sean Loo (@auto.driven)
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