The one that quietly does everything right. Having spent years in advertising, I remember a line from a former creative director who once described the Volkswagen Golf as the Rolls-Royce of hatchbacks. It was clever because it captured something deeper than specs. It spoke about completeness. These days, “Rolls-Royce” gets thrown around quite freely. Footballers, watches, even kopi machines. It has become shorthand for something that does everything well, with a sense ...

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