AutoTalk – Wang Yao and Christer Tan on Bringing Hongqi’s Vision of Chinese Luxury to Singapore
For decades, Hongqi has occupied a unique position within China's automotive landscape. Often regarded as the nation's most prestigious automotive marque, the brand has long been associated with state occasions, national heritage and a distinctly Chinese interpretation of luxury. Now, Hongqi is charting a new course beyond its home market. With the official opening of its Singapore showroom and the launch of its first right-hand-drive vehicles, the Chinese luxury manufacturer has selected Singapore ...
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