Once upon a time, the Kia magic formula was simple: more car, less money. But, their new model lineup, including the EV5, is set to change that notion. It was a value play executed to near perfection, undercutting Japanese rivals while throwing in a few extra toys to sweeten the deal. And for a while, it worked like a charm. Then came the Chinese, and they rewrote the playbook. In this new ...

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