Featured, Lifestyle, People
Beyond the car: BYD Lifestyle Privilege Programme Makes Ownership Part Of Everyday Life
The Chinese carmaker has launched its first lifestyle privilege programme in Singapore, as it looks to deepen its relationship with a rapidly growing community of BYD and Denza owners. Buying a car has traditionally been a fairly straightforward transaction. A customer chooses a model, collects the keys and, apart from servicing appointments and the occasional owners’ event, the relationship with the manufacturer largely revolves around the vehicle. BYD wants to change that. ...
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