By the end of 2025, Opel Singapore, once among the earliest to bring European electric mobility to our shores, will be making its final bow.
Auto Germany, the sole agent responsible for Opel cars and commercial vehicles in Singapore, has confirmed it will stop selling the German marque by the close of next year.
The main reason for the decision was the lack of fresh, competitively priced models in Opel’s global pipeline over the next three years.
“We’ve placed our last order,” said Mr Keith Pang, director of Alpine Group, which owns Auto Germany. That order came in January, and once those vehicles are sold, the curtain will fall. “We will run the business until the end of 2025, or until all stock is cleared, whichever comes first.”
Still in the pit lane
For the time being, existing customers needn’t panic. Auto Germany will continue to offer workshop services (including maintenance, repairs and warranty claims) from its Alpine Centre at 7 Ubi Close. Support will remain until a new dealer is found or, as Mr Pang rather stoically puts it, “until the last vehicle is off the road.”
Currently, Opel occupies the second and third floors of the four-storey Alpine Centre, and continues to retail three models. But how many units remain in stock? That remains under wraps.
From promise to plateau
It wasn’t always this quiet for Opel.
Back in 2012, Alpine started selling the brand with a humble 99 cars registered in its debut year. By 2017, the number had grown tenfold, peaking at 961 registrations. But the glory days proved short-lived. In 2024, only 40 Opels were registered.
And it’s not as if the brand lacked ambition. Opel was among the first European carmakers to offer electric vehicles in Singapore, outpacing even Volkswagen and Citroën to the plug. In 2022, a high-profile deal saw Opel commit to supplying up to 500 electric Corsa hatchbacks to car-sharing operator BlueSG.
But even that momentum failed to hold; only 217 electric Opel vehicles were registered between 2022 and 2024, and that figure included other models outside the BlueSG agreement.
The Stellantis shuffle
Opel’s story is just one chapter in a larger reshuffling within the Stellantis family here in Singapore.
Earlier this year, Peugeot changed hands from Vantage Automotive to Cycle & Carriage. Meanwhile, brands like Alfa Romeo and Jeep (once under Capella Auto) are in limbo, with no replacement dealers named thus far.
It’s a sign of the times, perhaps, that the once-steady dance of dealership and brand has turned into musical chairs. The industry is evolving rapidly — electrification, changing consumer habits, and razor-thin margins are reshaping the automotive landscape. Some brands keep up. Others stall.
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