Audi has always been about progress, innovation, and redefining expectations. Now, the German marque is bringing that ethos to life in the heart of Singapore with the grand opening of the Audi House of Progress Singapore.
Located at Cross Street Exchange, this is a multi-sensory lifestyle destination that integrates performance, lifestyle, sports, and even fine dining into one seamless experience.
The doors officially open to the public on 15 February 2025, marking a milestone for Audi Singapore’s direct-to-consumer business model.
Positioned between Singapore’s bustling Central Business District and the historic Chinatown precinct, the Audi House of Progress is designed to be a meeting point for enthusiasts, customers, and the simply curious. This space breaks the traditional showroom mould, bringing visitors into Audi’s world through curated events, exclusive experiences, and immersive brand storytelling.
“With the grand opening of Audi House of Progress Singapore, we’ve reached a defining moment in our transformation journey,” said Markus Schuster, Managing Director of Audi Singapore.
“Singapore is the first Audi market globally to fully transition to a direct-to-consumer model, and this new space positions us perfectly for this new era. Our customers remain at the centre of everything we do, and we are excited to elevate the Audi experience to new heights.”
To mark the grand opening, visitors will get an exclusive first look at the all-new Audi A5, making its Singapore debut. It officially launches in Q2 2025.
Beyond the A5, the showroom also features a rotating line-up of Audi’s finest, including the RS Q8 e-tron alongside the Audi Q4 e-tron, Q6 e-tron, Q3 Sportback, Q7, A3 Sedan, A6, and SQ8.
For those with a need for speed, the Audi Performance Suite is a dedicated motorsport showcase, featuring a selection of high-performance Audi Sport models and a rotating exhibit of Audi’s legendary race cars.
Two cutting-edge Audi Sport Racing Simulators allow visitors to experience the adrenaline of an Audi RS model on the track. And when the sun sets, this space transforms into a speakeasy bar, serving up classic and reimagined cocktails.
Audi Singapore has partnered with Burnt Ends Hospitality Group to create Audi x Burnt Ends Bakery, an all-day café located within the showroom. Inspired by Audi’s German heritage, the café serves up a menu of sweet and savoury delights, along with an interactive coffee brew bar featuring a signature drinks menu.
For those looking to wind down after a day of Audi immersion, the speakeasy bar (also managed by Burnt Ends) offers a curated cocktail experience.
Audi’s connection to golf runs deep, and the quattro Golf Lounge, created in partnership with Trackman, pays homage to over three decades of the celebrated Audi quattro Cup.
Visitors can enjoy state-of-the-art Trackman iO golf simulators paired with TaylorMade golf gear, offering an immersive virtual golf experience that aligns with the sport’s growing popularity in Singapore.
Visitors can expect dedicated consultation areas, an exclusive private lounge, and interactive digital displays, allowing them to explore Audi’s latest models with unparalleled levels of personalisation.
Adding to the immersive atmosphere, Audi Singapore has partnered with Bang & Olufsen. The Audi Performance Suite is outfitted with Beolab 28 stereo speakers, while premium furnishings and accessories from BOLIA further elevate the luxurious yet sustainable aesthetic.
The Audi House of Progress Singapore is located at 18 Cross Street, Cross Street Exchange (S048423). It officially opens to the public on 15 February 2025, operating daily from 10 AM to 7 PM.
The Audi x Burnt Ends Bakery will serve guests from 8 AM to 4 PM, while the speakeasy bar will open from 5 PM until late.
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