BMW Eurokars Auto has joined forces with MADLY Bespoke Jeweller for a fusion of luxury automobiles and bespoke jewellery.
The collaboration kicks off with the Beyond the Bling campaign, an ode to trailblazing women like Maddy Barber, the founder of MADLY Bespoke Jeweller, and Yvon Bock of Hegen.
Through an eight-part video series, their journeys come alive, empowering voices that shape the luxury industry.
Michelle Yang, General Manager of Marketing & CRM at BMW Eurokars Auto, puts it best: “Our collaboration signifies a bold step forward in celebrating creativity and empowering women who lead the luxury industry.”
To mark this collaboration, BMW Eurokars Auto and MADLY Bespoke Jeweller hosted an exclusive soirée at the BMW Eurokars Experience Centre.
Guests got up close and personal with the latest BMW models, while MADLY offered a firsthand experience of their bespoke design process, complete with live sketches and a showcase of their exquisite ready-to-wear collection.
Maddy Barber also shared insights on the investment value of rare, coloured gemstones.
This partnership is just one of the many glimpses into the new future of luxury, where automotive players are offering new and exciting collaborations for both existing and prospective customers.
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