BMW Group Asia has recently published their record-breaking sales numbers across Southeast Asia for the year 2023.
These numbers indicate that there is increasing affection for BMW and MINI models in Southeast Asia.
With the BMW brand itself revving up an 18% growth over the previous year, and the BMW M, the marque’s performance division, accelerating an impressive 85%, it’s clear that the thirst for luxury and speed is far from being quenched.
The electric avenues are buzzing too, with BMW’s battery electric models surging by 257% and MINI’s electric variants not far behind at a 174% increase.
“The demand for BMW and MINI in Southeast Asia is growing at a fast pace, and we are delighted to see such amazing numbers in 2023,” said Lars Nielsen, Managing Director, BMW Group Asia.
“With Vietnam and Indonesia achieving 50% and 38% growth in BMW sales year-on-year respectively, we are confident that we will continue to expand our growing footprint in the region.”
Singapore has previously welcomed BMW with open arms, placing the brand as the second top-selling premium marque and the third in both the electric vehicle segment and overall brand ranking.
Electric vehicles now account for a significant 23% of BMW’s total sales in the Lion City, signalling a green shift in the luxury car market.
At the 2024 Singapore Motor Show, BMW showed off four new models – the BMW iX1, BMW X1 M35i, BMW X2, and BMW i5 M60. This is just the start, with more models and launches coming as the year unfolds.
Read more automotive news at AutoApp, or check out our latest videos on Ignition Labs TV!
