McLaren Automotive has recently announced that Charlotte Dickson will be appointed the role of Regional Director for the region.
Having been at McLaren since 2018, Charlotte brings experience from her decade-long tenure in luxury automotive roles across Europe and the Middle East.
Charlotte’s journey with McLaren has been marked by significant achievements, including expanding the brand’s footprint across the Asia Pacific market, optimising inventory across its extensive network of 17 retailers, and bolstering profitability and sales records in the region.
This has not only cemented her reputation as a formidable leader but also contributed to strengthening the residual values of McLaren’s model lines.
In her new role, Charlotte Dickson will oversee operations across a swath of territories including Australia, Cambodia, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan, Thailand, and Vietnam, represented by 22 showrooms. Her leadership is poised to further McLaren’s legacy as a pioneering luxury supercar brand in these markets.
“I am thrilled to be given the opportunity to lead Asia Pacific at a pivotal moment of the brand and product portfolio growth with the recent unveiling of McLaren Artura Spider and the future models that will continue to define McLaren cars,” she added. “I look forward to raising the McLaren brand and its presence for its second decade and beyond in Asia Pacific.”
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